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I’m Ade, a CRM and email marketing strategist with a deep background in marketing automation and database management—passionate about helping brands connect more meaningfully with their audiences. With over a decade of experience leading customer engagement programs across industries, I’ve delivered impactful solutions that blend strategic insight with technical execution. Currently, I work within a dynamic marketing environment, where I focus on building end-to-end CRM ecosystems—from data architecture and automation design to lifecycle campaigns that drive retention and revenue. My expertise spans: - CRM and database strategy design - Email marketing and lifecycle campaign development - Marketing automation platforms (from implementation to optimization) - Customer journey mapping and audience segmentation - Data hygiene, governance, and analytics to power smarter decisions I believe that the foundation of great marketing is clean, structured, and actionable data—and I’ve spent years helping organizations transform fragmented systems into efficient engines of growth. Outside of my core role, I’m always exploring new ways to apply my knowledge to different industries and business models. I enjoy collaborating on projects where I can bring clarity to complex data and design systems that scale intelligently. If you’re working on something interesting in the Email marketing, CRM or automation space—or you’re facing a challenge with customer data or engagement, I’m always open to a conversation.
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