The Brand AJ

Business Consultant/Coach

The Berlin School of Economics and Law

MBA Candidate

Sapelo Management Sdn. Bhd.

Business Developer

3NITY International Services AG LTD

Business Development Consultant

Liberty Tourism Ltd.

Strategy and planning, corporate business gead. 
Responsible for innovation, growth and Company expansion
Expert in the field of tourism and general travel
International Student Admissions
Visa protocol and handling

Chief Executive Officer

Skye Bank Plc

Retail Banking Officer
Key Roles: Customer Account Management 
New customer prospecting
Marketing and Client Communication
Loan disbursement duties
Prepararion of monthly Performance Reports

Retail Banking Officer

Business Development Consultant, Communicator & Coach| Helping Individuals & Corporate Entities find their Business Voice & Monetize their Ideas | SME Growth Enthusiast | MBA Candidate, Berlin School of Economics and Law

Are you a small or medium-sized business owner who wants to grow your business and reach new markets? Or you are a career-driven professional looking to land better-paying roles or generally advance your career?

If so, you probably face some of these challenges:

- Finding and retaining qualified staff who can communicate effectively with international clients
- Understanding diverse market landscapes and identifying opportunities for expansion
- Developing strategic communication and business process management solutions that enhance customer satisfaction and loyalty

-Asserting yourself in the workplace 
- Communicating your value to receive the recognition and opportunities you deserve

You need an agile consultant and business/career coach who can help you achieve your goals.

Hi, I’m AJ, an MBA candidate at the Berlin School of Economics and Law, and a graduate of Business Administration from the University of Lagos with international exposure and experience.

I will help you discover the right business tone and strategic communication channels for your brand and scale your business by: 

- Leveraging my expertise in strategic communication and business process management
- Negotiating and securing partnerships that generate revenue and create synergies
- Training and developing your staff in effective business communication, B2B sales and marketing, and cross-cultural competence
-Teaching you to express and assert yourself in the business world through the proven CBT techniques 

I have a proven track record of delivering value to my clients, such as:

- Increasing the market share of Perklabs co by 20% within a year
- Securing partnerships that generated over 50% sales increase for Liberty Tourism Ltd.
- Delivering a full-day lecture at Covenant University’s Department of Entrepreneurship
- Establishing the business development arm of PFN (Nigeria), including running their monthly Newsletter and business directory.

I’m passionate about economic growth and stability through entrepreneurship and people-driven innovation. I’m also a lifelong learner, a travel enthusiast, and a fan of Nigerian music. These experiences have enriched my perspective and enhanced my skills in communication, negotiation, and problem-solving.

If you want to take your business or career to the next level, let’s chat. 
Book a 15-minute discovery call with the link on my Featured Section (or Send a DM).

I’m excited to hear from you and create something awesome together!

Forget "work hard, play hard" 

(This Sunday secret is for smart business owners)

Hello LinkedIn friends.
It's Sunday – time to chill.
Especially if you're a busy business owner.

You work hard all week. 
You deserve a break.

But relaxing can be tough when your mind 
keeps buzzing with work stuff.

Here is why you need to chill on Sunday:

1. Recharge your batteries: 

Think of yourself like a phone. 
You need to plug in sometimes.
Resting gives you energy for the week ahead.

2. Clear your head: 

Need to solve a problem? 
Taking a break helps fresh ideas pop up.

3. Boost your mood: 

Do you feel stressed or cranky? 
Well, Relaxing makes you feel better.
This is good for your customers.

So, how do you actually make Sundays relaxing? 

Here's a few ideas:

1. Say NO to work: 

Set boundaries. 
No emails, no projects.
Unless it's a real emergency.

2. Do something YOU love: 

Read a book, take a walk.
Hang with friends.
Do whatever makes you feel good.

3. Get outside: 

Sunshine and fresh air work wonders.
Go enjoy yourself in nature.

A relaxed business owner is a better business owner
Don't deprive yourself of fun

♻️ Repost this content if you learnt something new.

P.S: What's your favorite way to unwind on Sundays

One more thing.

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Adebimpe Jolaoso

Forget what you think you know about funding 

(these investment trends will surprise you)

Happy Sunday to my LinkedIn family 
Let's talk about money and business funding today.
Take some popcorn
And enjoy...

Investors are putting their money in different places these days. 

Here's what's hot in the world of funding:

Tech for the Future & Sustainability: 

Startups making tools for remote work, new healthcare tech, and sustainability-focused businesses are attracting investors faster than other sectors.

Angel Investors Want You: 

Angels offer cash, advice, and connections. 
They love founders who are tough, different and can change with the times. Talk disruptive tech, minority or women-lead startups.

Crowdfunding Power: 

Tell your story to get people to invest in your project. 
Show them the value of what you're doing.

Good Business, Good Returns: 

Investors like companies that help society 
and the planet (and make money!)

Don't Forget Loans: 

Loans aren't as exciting as investors,
but can be a smart way to get money.

Types of Loans:

Revenue-based: Only pay from revenue your business generates

Microloans: Good for early-stage startups, easier to get than bank loans

Key Takeaway: 

Think outside the box when it comes to finding money for your business

Let's make this week count

♻️ Repost this content if you learnt something new.


P.S: Want to know more about how to fund your great business idea?
Schedule a discovery call with me.

The #1 reason new hires leave within 6 months 

(and how to fix it)

Dear business owners.
What you're about to read will save you time, effort and money.
New Hires Stick Around When You Get This Right

On-boarding new team members is sometimes the elephant in the room

That's why I am excited to share insights on why robust employee onboarding is more than just a day-one agenda.

It's the secret to keeping your best people and building a winning team.

Let me make this clear.
Effective onboarding goes beyond mere introductions and paperwork. 

You need to create a welcoming atmosphere that make people feel at home.

Think of it like this:  
First impressions matter, even at work.
It's not just about showing someone their desk. 
It's your chance to make them feel welcome, excited, and ready to do great work.

Here's why a top-notch onboarding plan pays off:

1. Happy employees stay longer: 

When new hires feel supported.
They're less likely to jump ship. 
This saves you time and money.

2. Faster learning, better results: 

Get your newbies up to speed quickly with clear training.
Show them your exciting goals. 
Everyone wins at the end of the day.

3. Your team spirit gets a boost: 

Onboarding is where new hires learn about your company's special sauce.
Who doesn't want a special sauce?
Show them your values and how things get done.

3 tips to help you with create a nice onboarding process;

1. Be a nice buddy:

Be nice to your new employees.
Always show them a friendly face 
It would help them learn the ropes faster.

2. Offer personalized training: 

Avoid the "one-size-fits-all" approach. 
Create tailored training.
It helps people do their best work faster.

3. Get Feedback early and often: 

Always check in regularly.
This ensures no one feels lost in the maze of a fast-paced work environment. 

You also get to celebrate early wins.

Onboarding shouldn't be an afterthought.
It's your investment in a successful team. 
Make it count

♻️ Repost this content if you learnt something new.

P.S: what does your onboarding process look like?

One more thing.

Follow me Adebimpe Jolaoso    I  share professional tips to help you build a profitable business and career at no extra cost. 

The secret ingredient to transforming your business


Read this if you're an ambitious entrepreneur who wants to take their business to the next level.

Setting clear goals is your secret weapon.
You may be wondering Why? 
Because without a navigator,
Even the smartest Pilot cannot reach their destination. 

Picture this:
What do you think would happen
When you're sailing a boat without a compass?

You might end up somewhere,
But most likely not your desired destination.  

Clear goals are like your business map, navigator or compass.
They show you where you're going and how to get there.

Ponder on this real quick:

How do you know if you're winning, if you don't know what "winning" looks like?  

Clear goals give you a target. 
This keeps you focused and motivated.
It allows you to measure the distance covered.

Goals are contagious.
When your team has clear goals,
They understand how their work 
contributes to the bigger picture.  

This creates a sense of purpose and 
keeps everyone rowing in the same direction.

Don't forget: 

Setting goals isn't just about the big picture.  
You need to break down your goals into smaller steps. 
This makes them feel more achievable 
and helps you track your progress.


Ready to set your business on a course for success?  

Here's how:

Be very specific.
Don't just say "get more customers." 
How many customers? By when?

Make your goals measurable. 
You can't track progress.
If you can't measure it.

Set goals that are achievable but also challenging. Reaching a stretch goal feels amazing.

Share your goals with your team. 
Hold them accountable and celebrate their wins together

Clear goals are the fuel 
that propels your business forward.  

Set them 
Track them, and 
watch your company reach new heights. 

So, grab your map (your goals!).
gather your crew (your team!).
and get ready for an epic business adventure

♻️ Repost this content if you learnt something new.

P.S:  what is your favorite goal setting technique?

One more thing.

Follow me Adebimpe Jolaoso  I  share professional tips to help you build a profitable business and career at no extra cost. 

Is the Customer Always Right?


Let's have a look at this popular Business Mantra

We all know happy customers are the heart of our business. 
But have you ever heard the saying
"The customer is always right"?.

While good customer service is key,
It can sometimes lead us down a tricky path.  Let's have a conversation on why this famous saying isn't entirely true.

Why "Always Right" Can Be Tough:

1. Unrealistic Expectations: 

Sometimes, customers might ask 
for things we simply can't do 
Like finishing a project in an impossible timeframe.

2. Abusive Behavior: 

No one deserves to be yelled at or treated poorly. 
It's always okay to set boundaries.

3. Devaluing Your Expertise: 

You're the pro at what you do.
If a customer's request doesn't align 
with your skills or best practices.
It's okay to explain why.

So, what can you do as a solopreneur?

• Be a Customer Champion: 

Listen to concerns.
But understand their needs.
And strive to make them happy.

• Set Clear Expectations: 

From the start.
Be upfront about your process.
You need to make them know your pricing and timelines.

• Focus on Win-Win Solutions: 

Work with customers to find 
solutions that benefit everyone.

• Know When to Say No and when to compromise: 

It's okay to politely decline projects 
That don't fit your values or workload.
But you should also treat customer requests 
on a case-to-case basis. 

Some customers deserve your extra effort 
due to their unwavering patronage over time.

• Value Yourself & Your Time: 

You're amazing. 
Don't be afraid to charge your worth.

Please bear in mind.
Happy customers and a happy YOU are the recipe for long-term success.

Remember while the customer may NOT always be right,
The customer is King!

♻️ Repost this content if you learnt something new.

P.S:  Have you ever encountered a situation where the mantra "the customer is always right" just wasn't true?

One more thing.

Follow me Adebimpe Jolaoso  I  share professional tips to help you build a profitable business and career at no extra cost. 

What top sales pros know about lead nurturing 

(That most businesses completely ignore)

Hello business owners.
Are you tired of feeling like you're chasing your tail
when it comes to finding new clients?

It's time to say NO to stress
And get smart about lead generation.
Imagine having a steady stream of people
who are actually interested in what you offer.

Here's the deal: 
Finding potential customers isn't a magic trick. 
It's about knowing where to look and asking the right questions.

Ready to find your dream clients? 

Follow this action plan:

Know your perfect customer inside and out:

• Who are they? (You need to know everything about them)
• What are their biggest problems you can solve?
• Where do they hang out online?

Become a magnet, not a megaphone:

• Stop shouting about your services.
• Instead, you should share content that solves problems.
• Share Blog posts or videos to show what you know.
• This attracts the right people to YOU.

Make your website WORK for you:

• Is it easy for people to understand what you do?
• Do you have a clear way for them to get in touch? 
• It could be a form or a "book a call" button
• These little details go a long way in building trust.

Harness the power of your network:

• Past clients can sing your praises.
• Ask for testimonials and referrals.
• Are there businesses you can partner with to reach new leads?
• Don't underestimate the power of simply reaching out.

Bonus: How to check if a lead is worth your time:

• Do they fit your ideal customer profile?
• Do they have the budget to invest in your solution?
• Is there a real need that you can solve?

Finding and qualifying leads takes time and effort.
But trust me, it PAYS OFF.

Sales is a long game, folks.  
By being clear on who you serve 
and showing up consistently with value,
You'll attract the RIGHT leads to your business.

♻️ Repost this content if you learnt something new.

P.S: what does your onboarding process look like?

One more thing.

Follow me Adebimpe Jolaoso  I  share professional tips to help you build a profitable business and career at no extra cost. 

A Businessman and the Guinness World Record

I am thrilled to spotlight Tunde Onakoya 
who recently shattered the Guinness World Record 
By playing chess for an astounding 60 hours. 

Tunde Onakoya's Journey Is a Masterclass on
Why You Should Merge Your Personal and Business Brands



Beyond this phenomenal achievement, 
Tunde’s endeavor was twofold.
Setting a world record 
And raising significant funds for his NGO - Chess in Slums Africa.

Tunde’s story is an inspiring lesson for entrepreneurs 
And business leaders everywhere. 

It demonstrates the power of merging 
personal passions with business objectives.
This help you create an impactful and authentic brand that resonate deeply with your audience.

Why Merge Personal and Business Brands?

1. Authenticity: 

Tunde’s genuine passion for chess and improving lives through his NGO amplifies his credibility. 
When business leaders are authentically invested in their causes.
It resonates with customers, stakeholders, and the wider community.

2. Differentiation: 

By championing a unique cause, Tunde stands out in a crowded marketplace. 
Business owners can leverage their personal stories and passions to differentiate their brands from competitors.

3. Engagement: 

Tunde’s quest was not just about chess.
It was a call to action that engaged a global audience. Aligning personal values with your business goals 
would dramatically increase engagement.
It also improves loyalty from customers who share those values.

4. Inspiration: 

Leaders like Tunde inspire their teams and other.
 Businesses to think beyond profits to purpose. 
They set a pace that encourages innovation 
And commitment to greater causes.

One lesson we can learn from Tunde Onakoya.
Infuse your personal conviction into your business venture.
This would help you in building a brand that stand for something
And also create a legacy that goes beyond business.

♻️ Repost this content if you learnt something new.

P.S: What's your favorite point of the content 

One more thing.

Follow me Adebimpe Jolaoso  I  share professional tips to help you build a profitable business and career at no extra cost.




The essential business skills you won't find in any textbook 

(Here's the proven system for success)

Don't believe the financial gurus.
Running a business is HARD. 
It takes so much more than a brilliant idea.

They don't tell you about the sleepless nights.
The financial roller coaster.
Or the tough decisions that rest solely on your shoulders.

But if you want to stack the odds in your favor.
I have got something you need to listen to.
Let's make this an exciting adventure.

Here are 5 essential skills you NEED to build:

Adaptability: 

Change is the only constant. 
Be ready to pivot your strategies, 
You need to embrace trends and learn new things fast.

Financial Fitness: 

Know your numbers. 
Budgeting, cash flow, investment decisions.
These make or break your business.

Strategic Thinking: 

Craft a roadmap. 
Analyze the market and don't forget to set targets 
You also need to take calculated moves(with a risk management plan)

Communication & Networking: 

Pitch to investors and  inspire your team.
Connect with mentors that would make you grow
Your ability to build relationships is crucial.

Leadership: 

Set the tone for your company. 
Motivate, delegate, and make decisions 
that stick to your values.

I have got good news for you.
When you Equip yourself with these skills.
You set yourself up for success.

It won't be a walk in the park.
But when you've got the skills.
The journey becomes a lot less bumpy.

P.S: which of these skills is your current strength?

♻️ Repost this content if you learnt something new.

One more thing.

Follow me Adebimpe Jolaoso     I  share professional tips to help you build a profitable business and career at no extra cost. 

There's room for everyone at the top

(here's how to find YOUR space in a crowded market)

Happy weekend everyone!
It's a nice and sunny saturday in Berlin and I'm inspired to share some sunny thoughts with you.

Have you felt that little voice in your head saying.
"Ugh, someone else is already doing this and they're doing it way better"? 
That' a common limiting belief that can hold you back from achieving success.

Now Here's the thing:

The world is big: 

There's room for lots of people to do the same thing.
Don't limit yourself

You're unique: 

You have skills and experiences no one else does. 
That's your special sauce.

Your take matters: 

Maybe you explain things in a super clear way
Or you offer amazing customer service. 
These things make you stand out.

Don't be afraid of Competition:

It pushes you to improve and find your niche 
To find that special thing you do way better than others. 

Instead of hiding in the shadows, try this:

Do your research: 

Who's doing something similar? 
What do you love about their work? 
What could they do better?

Find YOUR angle: 

What makes your approach different? 
Focus on your unique strengths

Collaborate, don't compete: 

Reach out to others in your field. 
You can support each other and grow together

Remember, success isn't about being the ONLY ONE. 
It's about being the BEST version of YOU in your business. Don't let fear stop you from shining.

Ps: This post is inspired by the 3 Doner/Kebab shops on my street.
They all offer essentially the same products, but each shop applies certain differentiation techniques which makes them each have a fair share of customers!

♻️ Repost this content if you learnt something new.

P.S: Do you think it's possible for many stars to grace the sky and still shine bright?
Let's discuss in the comments...

One more thing.

Follow me Adebimpe Jolaoso     I  share professional tips to help you build a profitable business and career at no extra cost. 

Forget starting from scratch as an entrepreneur.

(Your mid-career experience is your greatest asset)

Happy Worker's Day.
Hope you enjoyed your day?

Before you return to work tomorrow, why not take some time to revisit your entrepreneurial vision-board.

Are you tired of building someone else's dream?
Here's why NOW is the perfect time to build your own.

As a seasoned business coach
I see a trend coming in real hot.
Successful executives are ditching the corporate grind to become their own bosses

You've got the skills. 
You've got the experience. 
It might be time to channel these
into building something of your own.

Why YOU Are Perfect for Mid-Career Entrepreneurship

Your Experience is Your Superpower: 

The leadership & problem-solving skills 
you've honed over the years
Those are gold for entrepreneurs. 
You're not starting from zero.
You're starting with a huge advantage.

Flexibility, Passion, and Defying Limits: 

Maybe it's work-life balance.
or finally pursuing the project that lights your fire.
Entrepreneurship allows you write your own rules.

The Timing is Right: 

Tech tools make starting a business 
more accessible than ever. 
The support and mentorship is like never before.

I know you're wondering: "don't I need a skill to thrive in business?"

I will answer your question shortly.
You already have the skills to start a business.

Here are some "Office Skills" you've acquired That Pay Double in Business

Project Management: 

You know how to get things done.
You're the master of deadlines and budgets. 
That translates directly to running a streamlined, profitable business.

Sales & Marketing: 

You can connect with clients and sell your value.
Ever persuaded a difficult client, or nailed a presentation? 
That's how you'll win customers for your own venture.

Financially Savvy: 

You don't struggle to manage business budgets?
Spreadsheets don't scare you?.
It means you'll make smart money decisions.

Tech Expertise: 

You can build a website
You have the right strategy for social media.
These are in-demand Skills in business 
When you have these, your foundation is safe.

Communication Master: 

You are Clear and persuasive in writing 
You've got great public speaking skills.
That means you won't struggle with networking or closing deals.

The bottom line is this:
Leveraging your existing skills to start a business mid-career can be a fulfilling 
and financially rewarding endeavor. 

By carefully assessing your skills 
And understanding how to apply them 
in a business context,
You can set a solid foundation for success. 

Please take note.
The transition to entrepreneurship is a journey 
that requires patience, learning, and adaptability. 

With the right approach, you can build a business 
that Capitalizes on your strengths and present new challenges and growth opportunities.

P.S: Are you looking to make the transition soon, why don't you book a free, 30-minute consultation call with me

Grow your startup without losing control 

(This funding secret lets you keep the keys to your kingdom)

It's time to Boost Your Business.

Have you heard about revenue-based loans? 
They're a cool way for businesses to get money 
without all the usual headaches.

What's a Revenue-Based Loan?

It's like borrowing money 
but paying it back a little at a time 
from what you earn in the future.

Instead of big payments every month.
You pay a percentage of your sales.

This is great when your business 
earns more or less at different times of the year.

Who Should Use Revenue-Based Loans?

Companies that sell the same things over and over 
Like subscriptions or online stores

Businesses that want to grow bigger 
but don't want to sell parts of their company

Companies with lots of money coming in. 
But some extra costs to take care of.

Cool Things About Revenue-Based Loans:

Less stress: Payments go up and down with your sales.

Get money faster: Great for when you need to buy stuff to grow quickly.

You stay the boss: You don't have to share ownership of your company.

Let's share a little success Story

An online store that sold eco-friendly things 
needed more products to sell. 

They got a revenue-based loan 
so they could buy more stuff. 
After that, they sold 50% more than before.

Getting a revenue based loan.
Is It a Right move for You?

Think about a revenue-based loan if:

Your business earns a predictable amount of money.

You don't want to go through the long process 
of selling parts of your company.

You need a quick way to get money 
to grow your business.

Please bear in mind
Make sure a revenue-based loan 
makes sense for the money you make.

Could a revenue-based loan help your business take off?

Well in my humble opinion.
It's the perfect way to grow 
when you want to stay in charge

♻️ Repost this content if you learnt something new.

One more thing.

Follow me Adebimpe Jolaoso   I  share professional tips to help you build a profitable business and career at no extra cost. 

Your business is a reflection of YOU 

(if you don't like what you see, it's time to change)

Let's face reality.
Building a business is hard. 
It's a wild ride that can test everything you've got.

We push ourselves to do the impossible. 
We want the "perfect" product and the "fastest" growth. Every day, there's this voice that tells us to do more.
We strive to be better, we never stop grinding.

But here's something most business gurus won't tell you
Your greatest strength doesn't start with yet another marketing hack. 
It starts with accepting yourself.

Here's why:

You are your foundation.
A house built on shaky ground crumbles quickly. 
It's the same with your business.

Knowing yourself means better choices. 
What works for someone else might not work for you. 
You need to own that

You'll handle challenges better. 
Business is full of ups and downs. 
Self-acceptance gives you the strength to bounce back.

You've heard the popular saying.
Fake it 'til you make it? -- Don't do that.
Customers sniff out BS a mile away. 
Being yourself builds trust faster.

Let's be real, accepting yourself isn't comfortable. 
But look at you putting in the work.
It takes a person of courage to build business. 
If you can manage that, you can handle this.

It's time to accept who you are.
Here's a great head start for you:

Notice the mean voice:

We all have one. 
Don't beat yourself up.
Just notice when it gets too loud.

Celebrate tiny wins:

Did you write a great email today? 
Give yourself a High-five 
You deserve an applause.

It's okay not to know:

Repeat this like a mantra. 
No one has all the answers. 
There is only one omniscient -- And that's God

What I need you to take home is this.
Your business is built by YOU. 
Be kind to the person making it happen.

Why you need to accept who you are when building your business

♻️ Repost this content if you learnt something new.

P.S: what's ONE thing you already like about yourself that makes you a great business owner?

One more thing.

Follow me Adebimpe Jolaoso  I  share professional tips to help you build a profitable business and career at no extra cost. 

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