SourceIn BPO Limited

I provided marketing and business communications advisory services while supporting the management and operations functions of the organization.

Marketing Communications Consultant

Nigeria Solidarity Support Fund

Tasked with leading the marketing and communication function of the NSSF, managing activities with the creative agency, public relations, and delivering end-to-end marketing campaigns. Reshaping and communicating the organization's profile and brand through fundraising-led marketing, partnerships, events and other marketing activities.

Marketing Communications Manager

Signal Alliance Limited

Responsible for the creation and implementation of internal and external marketing
communications strategy that effectively promotes the organization, its products, and services. 
	Driving internal compliance to the brand management and corporate identity
	Coordination of events, webinars, and other social interactions
	Development and execution of the marketing and digital communications strategy in line
	with corporate objectives.
	Coordination of marketing campaigns to support and drive sales activities
	Planning and implementation of promotional campaigns
	Manage all marketing activities for the organization
	Drive product marketing initiative
	Fostering mutually beneficial media and external relations for the organization

Head Of Marketing

Access Bank Plc

•	Brand standardization and Integration across all geographical locations of the organization
•	Application of the brand guidelines throughout the entire bank’s communications and ensure that brand communications are relevant, clear and effective
•	Collaborate with the sales and operations teams to develop and implement strategies that bring the organization’s brand vision, mission and promise to life in their areas of functional expertise
•	Monitor campaigns and activities and ensure high levels of compliance
•	Liaise with business partners to create strategic approach to all advertising and direct marketing
•	Supervise the design, production & deployment of brand collateral to conform with brand standard
•	Project Managed Access Banks visual language revision exercise
•	Revise the organization’s style guide and brand standardization framework
•	Ensure brand standardization and integration across all geographical locations of the organization
•	Coordinate brand migration to African subsidiaries
•	Collaborate with teams to evaluate media effectiveness and campaign performance as well as make recommendations for change as appropriate

Team Lead, Brand Management [Corporate Communications Group]

•	Developed innovative means of communicating across the bank’s operations
•	Collaborated with business units to identify communication needs and proffer best means of disseminating information to identified stakeholders
•	Implemented internal communications strategy to provide effective communication of relevant corporate information to staff and stakeholders
•	Carried out communication analysis to identify communication bottleneck and used staff feedback to recommend and implement new initiatives to improve internal communications

Team Lead, Internal Communications 

•	Supervised communication activities across Access Bank’s international operation 
•	Facilitated brand migration strategies to international operation
•	Coordinated brand audits activities at international offices for brand compliance
•	Development of strategies and policies as well as the effective implementation of communications and brand management activities across the organization’s international subsidiaries
•	Organized training for Regional Communications Officers

Lead, Corporate Communications International 

•	Planned and implemented corporate events which included: Annual General Meetings, Year End Party, Awards Ceremony and Trade Exhibitions 
•	Organized pre-event site visits, vendor briefing, post event reporting and invoice reconciliation
•	Developed activation plan for sponsored events to support measurable objectives
•	Developed the Group Events and sponsorship strategy/policy/of annual budget
•	Developed and reviewed event communication materials such as save-the-date letters, invitation, programme, meeting agenda and event scripting
•	Monitor cost to revenue ratio on income/liability driven events
•	Liaised with vendors to ensure fusion of brand elements with Access Bank brand at all event outings
•	Maintained a collaborative relationship with vendors and suppliers resulting in reduction of sponsorship activation and event running cost

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