Logitude World

❍ Revamped and developed product marketing, including positioning, messaging and ICP in alignment with product, customer success and sales.
❍ Ads and content copywriting; led by conversion and organic growth.
❍ Developed the department overall growth and content strategy.
❍ Pipeline design and optimization, including prospecting, outbound, and LinkedIn Ads optimization, leads generation, and decreasing CPQL substantially.
❍ Setting up and utilizing outbound and prospecting processes and marketing automation, including the tech stack research, implementation, automation, and campaigns to enrich the pipeline.
❍ Leading user research interviews and customer success stories, and preparing insights for product growth and development.
❍ SEO strategy.
❍ CRM and outbound management and campaigns.
❍ Paid Ads management, testing, and optimization (LinkedIn).
❍ Conversion rate optimization over all channels.
❍ Content and website pages writing and design direction including breifs preparation.

B2B SaaS Growth Marketing Lead

The Digitalist

Digital and growth marketing services and consultations for tech startups and product-led companies.

Founder

LogesTechs

Full-stack marketer & Growth marketer.

❑ Positioning: Created product marketing & messaging & added the product to directories.
❑ user interviews for insights.

Acquisition / Demand Gen:

❑ B2B content marketing & briefing.
❑ B2B Lead generation.
❑ Setting-up CRM and attribution systems. 
❑ Led LinkedIn Ads & X/Twitter Ads.
❑ 90+ MQL monthly.
❑ 35+ SQL monthly.
❑ $150K+ in ARR from closed deals attributed to marketing.

Activation/Retention:

❑ Created a segmented product-led activation and retention strategy.
❑ Designed a newsletter for retention and nurturing.

B2B SaaS Growth Marketing Specialist

Digitalsero ↬ Fastest Way to Access Digital Marketing Assets!

Digitalsero is a SaaS product by the Copenhagen-based custom software agency B5 Digital.

❑ GTM activities including personas/ICPs research
❑ Product & marketing messaging enhancement according to users' feedback
❑ Competitive positioning
❑ Product-led Copywriting & content marketing including blogs, social media posts, articles, whitepapers, product relesese, website, and thought leadership.
❑ Website Messaging & UI/UX management.
❑ Email marketing & CRM (HubSpot)
❑ Lead generation
❑ B2B LinkedIn socials
❑ 3x number of LinkedIn page followers in the first month.
❑ 10x organic impressions on the LinkedIn page in the first month.

SYNTAX

I work as a freelance researcher with a focus on foundational research, content strategy,  brand strategy, and market research, internet culture, and netnography. Work includes case studies analysis, UXR, prototyping, persona development, market research, trends research, content strategy research and analysis, digital products research, digital behavioral psychology, competition, content/brand analysis, market penetration, and niche market. Projects are mainly in emerging markets, such as Qatar, UAE, and Saudi Arabia. In addition to International projects.

 Projects included:

• Digital archive platform project for a prominent Arab cultural and academic institution, based in Qatar.

• New digital product development focuses on food (Platform) for a prominent Arab media conglomerate.

• International AgriTech & agriculture supplies. HQ is based in Cyprus.

• Global gaming and eSports platform in MENA, for gaming tournaments & cloud gaming, and e-commerce, including gamers' community building and content, based in Saudi Arabia

• Major culture and development organization, rebranding, community engagement & stratification, based in Palestine, Switzerland, & Jordan

Consultant Marekting Researcher / Analyst & Strategist 

Metasouls

• Developing LinkedIn B2B & B2C content strategy, creation, and marketing
• Tailoring content calendars in alignment with audiences needs with optimizations according to real-time data. Resulted in 3157 organic impressions, 53.3% unique visitors, and 68.4% new followers.
• Crafting content-led SEO written content: blogs, posts, case studies, e-books.
• Conducting market research, including competitive analysis, insights, and audience needs.
• Developing a strategy for website's on-site, off-site, and technical SEO.
• Designing social media posts.
• Elevating phyiscal & digital PR strategy. 
• Building digital community strategy for Telegram channel.

Metasouls is an EdTech startup onboarding into the skills of the future, including AI and web3, via online education and offline events. This internship is part of my digital marketing bootcamp program, by Adwise and TAP.

Consultant Digital Marketing Lead

Adwise - Your Digital Brain

4-months digital marketing traineeship.

Worked on several digital marketing strategies & plans for a number of real-world brands and case studies, such as Kabrita; a Dutch baby formula company.

Subjects included: 

- Digital Marketing strategy 
- Social media marketing & advertising.
- Content marketing & branding.
- Marketing Automation
- SEO & SEM
- SEA
- Google Analytics 4
- Artificial Intelligence (AI) & Prompt Engineering

Digital Marketing Specialist

Goethe-Institut e.V.

Consultant content lead for Atheer Cultural Radio project and digital podcast platform. Tasks included UX forseeing, content strategy & marketing, research, design and digital PR. Built the Atheer strategy and curated events, podcasts, activities, artists, and productions.

Digital Lead & Strategist

Taxir Initiative

Taxir is a communication and research initiative (DAO) that works towards facilitating BLOCKCHAIN adoption in MENA. Involved in a number of projects, including AbjaDAO, the first Arabic web3 glossary / dictionary of +500 words. AbjaDAO is the only tool for holistic web3 localization to Arabic.

Self-Employed

Examples:
-Art Critique of The Facility exhibition: "The Facility facilitates questions on art-making" commissioned by The Art Columnist magazine.
-Art writing of Darat Al-Funun 30th exhibition: "Shibli's and Sarkissian's: Lens as a magical portal" commissioned by 7iber magazine.
-Writing in "Future Palestine" vol 1: "Imagine" commissioned by Lifta Magazine 
-Writing and copy-editing: "Jericho short stories 2018" commissioned by Adania Shibli on the part of Goethe institute.
-Writing and curatorial research: "Music in Palestine: Historical intersections" commissioned by A.M. Qattan Foundation.
-Art critique of Subcontracted Nations exhibition: "Land Memory: language, art, and the tools of all masters" commissioned by A.M. Qattan Foundation.
-Art critique of Another Narrative Exhibition  "Another Narrative, women and revolutionary history" commissioned by A.M. Qattan Foundation.
-Art writing for Labour of Love exhibition: "Colors and Patterns in the Palestinian Museum" -Art critique of Subcontracted Nations exhibition: "Land Memory: language, art, and the tools of all masters" commissioned by Romman Magazine.
-Translating: 3 poems by John Berger in Fus7a Magazine

Independent Digital Writer / Copywriter

A creative and insightful growth marketing lead [full-stack + full-funnel marketer] with expertise in B2B growth hacking for tech products at large, using a blend of skills & channels: performance marketing, organic & paid social media marketing, outbound, marketing automation, copywriting, content marketing, email marketing, user research, storytelling, psychology, ghostwriting, product messaging, thought leadership marketing, and strategy.

I am dedicated to supercharging tech products through data-driven & research-based GTM and growth strategies that connects and converts.

With 6+ years of experience and a master's degree, I have immersed myself in various creative & tech industries internationally; such as branding & marketing agencies, SaaS, tech, web3 startups & DAOs, metaverse, and cultural institutions & platforms.

I am personally, observant, tech-savvy, curious, self-motivated, creative, experimental, innovation-fan, and passionate.

Let's embark on a journey of innovation and growth together. 
email me at: 𝗮𝗱𝗲𝗹𝗲𝗷𝗮𝗿𝗿𝗮𝗿[𝗮𝘁]𝗴𝗺𝗮𝗶𝗹.𝗰𝗼𝗺.

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