Unilever

Performance Marketing & E-Commerce Media Manager  - North Africa, Levent, Iraq

Sympl

Digital Marketing Manager

Audience Development Lead - North Africa & Middle East Markets 

- Plays an advising role in the data-driven marketing activities and providing input on their data strategy
- Create and advise on the new use case and consumer journeys and support implementation of tag management across all digital assets that feed into the Data Management Platform
- Work with brand teams to create data-driven briefs, defining requirements for data analysis, insight and contact strategy recommendations to support marketing goals
- Proactively partners with (cross) category & brand teams and educate/inspire them on the practicalities & potential of the use of (1st, 2nd, 3rd party) consumer data to drive personalized marketing
- Leads realization of new omnichannel use cases that reach the right consumer at the right moment with the right message
- Responsible for local execution of Unilever’s Data Management Platform (i.e. audience management and trait usage the Customer profile store)
- Working with related parts of the tech stack for example Adobe Audience Manager, Adobe Analytics, Adobe Target and Adobe Campaign Solution

Audience Insights Analyst

Mintrics

- Plan, execute, manage, analyze and user acquisition campaigns across channels including Paid Social, Google, Email, SEM, retargeting, etc.
- Prioritize, experiment/test, iterate and learn constantly - whether applied to channels, messaging & brand, product positioning, or personas.
- Responsible for setting the marketing & sales OKRs.
- Create and develop strategic partnerships with stakeholders including Forbes, Communicate Online, CampaignME..etc
- Develop relationships with prospective clients, while maintaining existing client relationships.
- Identify potential clients in the target market and complete appropriate research on the prospective client’s business and equipment needs.
- Analyzing social video performance datasets and drawing insights for our social video trends reports including The State of Social Video Analytics in UAE and Egypt
- Helping clients make sense of their social video performance using SQL, Tableau, Excel...ETC
- Performing competitive analysis and research for projects.

Achievements:
- Increased sales pipeline by 22% YoY by utilizing different user acquisition channels.
- Launched a new feature for competitive intelligence that increased Monthly Recurring Revenue by 4%
- Creating the first-ever social video analysis report in the MENA region.
-Partnering with different prestigious publishers on publishing frequent analysis/trends articles including, Forbes, Communicate, and Campaign Middle East

Growth Hacker

Freelance

I'm providing SEO & Media Buying services to companies in different industries, I've worked with:

Merck & Co.
- Managing the media buying activities for two different subsidiaries' initiatives.
- Driving traffic to their chatbot "Gyant"
- Lead generation to the symptoms checker tool on the website
One Million Arab Coders
- Driving awareness to the initiative and its activities
- Lead generation for signing up to the initiative's tracks
Elryan - Online Shopping in Iraq
- Driving e-com sales through digital Ads
RecoveryAlex for Addiction Treatment.
- Managing SEO for the website including technical, on-page, and off-page
Yaoota Search engine.
- Managing the SEO for the website

SEO & Media Buying Freelance

dot dev

- Managing all SEO activities and content creation.
- Increase the online presence of the company using all possible platforms and channels.
- Administer search engine programs (XML sitemaps, webmaster tools) for Diagnostic purposes.
- Increasing Website Traffic & Ranking in Google & All Search Engines
- On-Page & Off-Page SEO Technique.

Search Engine Optimization (SEO) Specialist

Digital Cloud

Review and moderate all user-generated content and user profiles (either pre-, post- or reactive moderation) within comments, images, videos, and audio, liaising with the Legal and Community team where required.
Moderate communities located in social networking sites including Facebook, Twitter, and other similar social media platforms, adapting methodology where appropriate
Produce reports on relevant moderation statistics, issues and outcomes
Monitor all industry and company information and news to anticipate potential issues

Social Media Moderator

Raye7

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of the company’s social content.
- Moderate all user-generated content in line with the moderation policy for each community.

Social Media Specialist

Operation Freelance

UNICEF International Volunteers' Day (IVD) 2013 & 2015.
Start-up Weekend October 2013
TEDxAUC 2013

Audience Development Lead at Unilever North Africa & Middle East Markets (NAME)

Experienced Digital Performance Marketing Manager with a proven track record in driving business growth through data-driven strategies and product management. Proficient in developing scalable solutions, optimizing KPIs, and enhancing customer engagement. Skilled in MarTech, web analytics, and innovative marketing campaigns.

Taplio

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