Elite DNA Behavioral Health

Guide & oversee all aspects of the patient-facing, referring provider and recruiting marketing
Rebranded and restructured partnerships
Strategy, development and execution of all marketing initiatives
Generate new patient self referrals for 32 locations across Florida
Administer the websites and work with web development & SEO teams to enhance user experience
Identify and implement marketing technology from both low and robust stand up
Direct content strategies and public relations efforts
Strategically initiating community partnerships & sponsorships
Consult on recruiting and business development marketing
Implement and manage paid social media campaigns
Create/Oversee processes for reputation and listing management
Orchestrate community initiatives and public relations efforts
Create systems that can scale to serve a mid-size company of 700 stakeholders 
Plan lead flows and patient retention marketing
Planning across multiple departments to ensure initiatives are successful

Marketing Director

Faircom New York

Successes: 
- Led strategy for DMAW Bronze Award-Winning Giving Tuesday Campaign for Human Rights Watch 
- Increased the Lustgarten Foundation's Mother's Day campaign revenue by 360% YoY
- Increase Human Rights Watch's end of year revenue by nearly 200% YoY
-Prepared multi-faceted election response campaigns for nearly all clients, ensuring organizations were prepared to respond to each scenario as the results played out 
-Increased The Assistance Fund's online revenue by 50%, with their revenue per thousand emails totaling $148, well above benchmark of $78
-Was part of the team to Increase Human Right's Watch's monthly giving revenue FY 20 to FY 21 by 48% 

Responsibilities: 
Develop and implement high performing digital fundraising campaigns andcultivating strategies for 5 National Nonprofits, including Human RightsWatch, The Assistance Fund and Lustgarten Foundation
Develop and manage relationships with clients
Manage swift production timelines with various designers, copywriters, anddigital vendors
Assist Senior Director in managing department and team
Reporting, extracting and presenting on learnings and recommendations
Developed Destination Marketing Association of Washington Award-Winning campaigns, alongside ACLU and Human Rights Campaign

Account Director of Digital Marketing

Digital Marketing Manager

Endometriosis Southwest Florida

Advocate for women in Southwest Florida who suffer with endometriosis. Our dream is to foster a health system in Southwest Florida that understands endometriosis and can not only detect early but perform specialized excision surgeries, and create a community support system since this disease can be financially, mentally and spiritually draining on women and their families who watch them suffer. We want to help develop a community that knows what endometriosis is, knows the warning signs for early detection, with physicians who can offer the gold standard of treatment.

Women's Health Advocate

Priority Marketing

New client onboarding
Develop strategies and hands-on implementation of online advertising campaigns for 20 clients
Production management
Strategy, implementation of all aspects of digital marketing
Copy, design and implementation of email marketing programs
Work with designers & vendors
Create and manage strategic SEO, SEM and PPC campaigns
Work cross-functionally with internal and external teams
1:1 client communication and presentation
Website management
Creation/presentation of RFP proposals
Multichannel and campaign reporting
Vendor management and prospecting
Plan, copyright, coordinate design, and implement for organic & paid social media initiatives

South Seas Island Resort

Managing internal/external resort and/or marketing, communication, advertising, promotion and public relations projects.  Acting as liaison between the hotel and IHR marketing support, outside agencies and contracted vendors/service providers. Practicing overall project management and monitoring the cost and status of all related sales & marketing expense items. Planning and executing advertising and promotion campaigns in support of established hotel/resort strategic sales and marketing plans. Managing the relationship between the hotel/resort and internal/external marketing resources/vendors and media clients. Meeting regularly with hotel department heads, proactively providing marketing and strategic plans to the hotel/resort. Ensure all campaigns are in compliance with IHR and brand advertising standards and guidelines.

Marketing and Communications Manager

-Managing email marketing programs
-Social media marketing coordination including content development, monitoring and reporting 
-Writing content for email marketing newsletters and ongoing social media posts
-Coordinating website development and maintenance projects and timelines 
-Client training on open-source CMS website for client to manage ongoing updates 
-Ongoing coordination of online platforms
-Counseling clients on online/social media efforts
-Completing website edits

Digital Marketing Coordinator

-Provide support for the Account Services Team
- Serving as an additional contact for multiple accounts
- Coordinating website development
- Assisting with planning and on-site coordination of high profile events
- Managing email marketing programs for multiple accounts
 -Coordinating, proofing and producing advertising and collateral materials
 -Assisting with projects between multiple departments
- Assisting team with business development projects
 -Coordinating public relations efforts 
-Social media marketing coordination
-Coordinated registration and implemented email marketing strategy for Market Watch 2015, resulting in the largest attendance to date. Developed relationships with booth vendors and registrants, and received multitude of compliments of high level of customer service from registration process.

Marketing and Public Relations Account Coordinator

-Provide support for the Account Services Team
-Managing Web development projects
-Updating content on client websites
-Assisting with creative production of collateral materials
-Business development projects and implementation 
-Writing and scheduling social media content and blog posts
-Coordinated volunteers and provided support for event planning of The Call: Faith, Family and Facial Hair
-Assisted company with the Guinness World Record of a two-minute duck call completed with 3,028 people
-Collaborating with clients and account managers to execute marketing plans and budgets

Marketing Assistant

NOISE, Inc.

Social Media Intern

The Beaches of Fort Myers & Sanibel

-Executing routine and special events, programs, seasonal promotions and projects  
- Contributing to preparation of monthly marketing meetings and "social media meet up's" 
-Coordinating The Beaches of Fort Myers & Sanibel Restaurant Week 2013 
- Increased revenue from ticket sales twice over from 2012 to 2013's Restaurant Week
-Coordinating website updates 
- Managed materials for Gone Fishin’ Gone Shoppin’ Summer Promotion in conjunction with VCB team
- Collected, verified and entered data for The Beaches of Fort Myers & Sanibel Visitor Guidebook and other VCB publications (Yearly Publication)

Marketing Intern

Shadow Wood Country Club

Merchandising Assistant

Bank of America

Awarded Bronze Teller Award for 98% Customer Satisfaction

Professional Teller

Adelie Landis is a strategic and creative marketer with more than 10 years of client service and 9 years of marketing strategy, development, and implementation experience under her belt. While most of Adelie's experience has been at marketing agencies, Adelie's most current role is the Marketing Director at Elite DNA Behavioral Health, where she rebranded the company, reworked partnerships, launched a new website, and so much more. Prior to this position, while working with Faircom New York, Adelie's Giving Tuesday Now campaign for Human Rights Watch amidst the pandemic in 2020 won a Direct Marketing Association of Washington Award, alongside Human Rights Campaign and the ACLU. 

With a background in digital and social media, Adelie has a passion and knack for both areas of the marketing space, but is also a skilled content generator and production specialist, keeping projects on task, goal, and budget. Adelie is a proud advocate for the improvement of women's health systems and women who live with endometriosis and adenomyosis. Adelie approaches challenges and status quo with curiosity and creativity. Thanks for visiting, I hope to connect with you!

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