Plezi

Editeur français d'une solution SAAS de marketing à destination des entreprises B2B. 
Simple d'utilisation, Plezi permet aux petites équipes marketing de lancer et développer leur stratégie d'inbound.
Première plateforme marketing qui exploite les données des prospects afin de construire dynamiquement et automatiquement des scénarios adaptés à chacun. 

Je suis en charge de la stratégie marketing de Plezi.
- Définition de la stratégie marketing et de son budget.
- Management de l'équipe.
- Mise en place et pilotage de la stratégie de génération de leads qualifiés basée sur une stratégie d'inbound.
- Communication de marque.
Outils utilisés : Plezi (Marketing Automation) et Salesforce (CRM).

Chief Marketing officer

Sage

Sage is the market leader for integrated accounting, payroll and payment systems. 

In charge of the development and the implementation of the prospecting operational marketing plan consistent with the development objectives of turnover.
•	Creation, development and implementation of  marketing plan
•	Campaign management  and lead generation: execution, optimisation, performance review. 
•	Organise and manage budget. 
•	Ensure the reporting and monitoring of performance indicators
•	Development of small and highly specialised nurturing programs. 
•	Collaborate closely with sales organisation to ensure that there is full visibility and reporting on campaigns and status of Leads
•	Manage campaigns across Digital/Social tactics to help promote Sage’s local products and services

Tools used: Microsoft Dynamics (CRM) and Oracle Eloqua (Marketing Automation)

NCA Campaign Manager

In the marketing acquisition service, I worked on 4 channels: prospection, retail, e-retail and reseller. In a multichannel strategy, the objective was to recruit new leads. 

Direct Selling:
•	Campaign management: execution, optimisation, performance review. 
•	Establishment of lead generation lever. 
•	Working closely with sales to ensure follow-up of leads and campaigns.
•	Ensure the reporting and monitoring of performance indicators

Indirect Selling:
•	Development of business partners: campaign management, creation of a loyalty program partners.
•	Organization of BtoB web seminars and events (IT PARTNER): coordination with internal and external providers, management of internal logistics, creation of POS and the roadbook. 
•	Retail animation: creation of POS and Sales enablement tools & assets (Product Guides, customer reference search tool,...), realization of advertising campaigns for magazines.
•	E-Retail Animation: coordination and implementation of marketing operations with e-commerce sites (Amazon, Fnac,…) 

Tools used: Microsoft Dynamics (CRM) and Oracle Eloqua (Marketing Automation)

Digital marketing

Association Club du vieux manoir

Since 1952, the french association, le Club du vieux manoir, has welcomed more than 100,000 young people who participated in the restoration of 250 historical monuments in France.

My objective was to help the manager to make known the association on internet to involve volunteers, but also by the French embassies in France and abroad to develop it. 
•	Events: helped in planning and organisation of event (The annual Open House Day)
•	Digital: ensuring brand awareness through social media & search (SEO).
•	Communication: redaction of external contents (Press release)

Marketing Communication Assistant

Publimag

Leader in BtoB Press for 20 years in France. 

My objective was to make known and develop the new business activity of the brand: institutional movies in BtoB. 
•	Community management: established a social media strategy
•	Commercial development: realization of a competitive benchmark and prospection

Assistant Account Executive

+ de 10 ans d'expérience en Marketing dans des entreprises SAAS B2B. 

Depuis + de 7 ans, je suis en charge du marketing chez @Plezi, avec une super équipe. 
Ma vision : Le marketing a un rôle clé dans la croissance d'une entreprise. Chez Plezi, 60% des nouveaux clients sont issus des actions du marketing. 
Mon rôle : Challenger et faire évoluer notre stratégie marketing pour générer une croissance pérenne. 

🌪️ A propos de Plezi : 
- Le seul logiciel dédié au marketing B2B
- Plus de 400 clients utilisent Plezi pour développer leur stratégie digitale

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