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Creative, data-driven, and growth-focused Digital Marketing Specialist with a strong foundation in Email Marketing, CRM, Tech Sales and Paid Media. With over three years of hands-on experience and a background in Mass Communication, I help brands craft compelling campaigns, optimize engagement strategies, and drive measurable results. My expertise spans email campaign management, paid media, customer journey automation, and audience segmentation, leveraging tools like Mailchimp, Klaviyo, HubSpot, Meta, Google, Bloomreach, SugarCRM, MoEngage and Power BI to deliver high-performing marketing initiatives. From boosting open rates and CTRs through A/B testing to reducing churn with smart automation, I bring both creativity and analytical rigor to every project. Marketing & Communication: Proven success in managing and scaling email lists of 5,000+ contacts, increasing engagement rates, and executing product launch campaigns that generated ₦2M+ in sales. Adept at developing customer-centric strategies that build trust and drive retention. Analytics & Reporting: Skilled in using Excel, SQL, Google Analytics, Looker and Power BI to uncover actionable insights, visualize campaign performance, and support strategic decision-making. Project & Relationship Management: Experienced in collaborating with cross-functional teams, managing client accounts end-to-end, and delivering marketing solutions aligned with business goals. I've worked with top brands like Diageo, Nestlé, FrieslandCampina, Arla Foods and FCMB, supporting business development and optimizing media performance. Technical Fluency: Proficient in Figma, WordPress and other creative tools to design and implement impactful marketing assets. Strong knowledge of CRM platforms, automation workflows, and campaign analytics. Tool Stack: Power BI, Looker, Klaviyo, Meta, Google, Mailchimp, Salesforce, Bloomreach, HubSpot, MoEngage, SugarCRM, Google Analytics, Excel, PowerPoint, Figma, SQL, Canva, Adobe XD, Adobe Premiere Pro, Trello, Asana, and ClickUp. Certifications: Google Digital Marketing, HubSpot (Sales Enablement, Inbound), SQL (W3Schools), Data Analysis (Power BI & Excel), and more. I’m open to new opportunities in Email Marketing, CRM Strategy, Tech Sales, Digital Analytics, and Project Management, where I can combine my creative mindset, technical skills, and marketing expertise to help brands grow smarter. Let’s connect!
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