Alexandra Scebold, MBA, MArch's Linkedin Analytics

I am an innovative Marketing Strategy, Analytics, and Media Director. My untraditional start in Museum Design has instilled in me a rich mix of data-driven insight, creative problem-solving, and a proven track record of transforming marketing landscapes through measurable outcomes to propel business growth. My expertise lies in crafting and analyzing integrated marketing campaigns using advanced analytics to optimize performance and reach global audiences. I focus on delivering exceptional customer experiences through data-informed decision making, turning complex metrics into actionable insights, and providing thoughtful analysis of KPIs directly connected to business objectives. Beyond my technical skills, I possess a passion for experiential marketing, audience analysis, media planning, and marketing communications – all key ingredients for creating impactful and innovative results. My educational background reflects this well-rounded approach. An MBA focusing on marketing entrepreneurship, a Certificate in Design Thinking, and a Master's degree in Architecture provide me with a foundation to apply progressive skills and cutting-edge solutions. ✅ CAREER HIGHLIGHTS I have worked for renowned marketing and media companies such as Mindshare, Dentsu X, and Havas and BBDO, and also brand-side for famous brands like Estee Lauder, MAC Cosmetics, Samsung, and Ralph Lauren. Some wins: * Strategic Visionary: Successfully designed and implemented 15 global go-to-market marketing strategies, integrating diverse elements like digital content, social media, and search marketing. * Growth Driver: Generated impressive millions in additional revenue for MAC Cosmetics and Samsung by establishing new and lucrative revenue channels. * Acquisition Innovator: Achieved a 187% increase in acquisition growth for JCPenney through targeted audience segmentation, showcasing my ability to enhance market penetration significantly. * Award-Winning Leader: Received multiple industry awards, such as the Best-of-the-Best Winner, Retail and Marketing Campaign of the Year (RACIE), and Silver Telly Award, affirming excellence and innovation in marketing. ✅ ORGANIZATIONAL LEADERSHIP My leadership style centers on high emotional intelligence, nurturing my team's strengths, encouraging creative thinking, and fostering an environment where ideas can flourish. I have contributed as an adjunct marketing professor and have been a keynote speaker at industry conferences on omnichannel Implementation. "A true sign of intelligence is not knowledge, but imagination." - Albert Einstein