Alexandra Scebold, MBA, MArch's Linkedin Analytics

I am an innovative Marketing Strategy, Branding, and Media Director. My untraditional start in Museum Exhibit Design has instilled in me a rich mix of strategic insight, creative problem-solving, and a proven track record of transforming marketing landscapes to propel companies toward growth. My expertise is crafting integrated marketing and branding campaigns that reach a broad global audience. I employ digital strategies across various platforms, focusing on delivering exceptional customer experiences throughout the journey. Beyond my technical skills, I possess a deep passion for experiential marketing, media planning, and marketing communications – all key ingredients for creating impactful and innovative results. My educational background reflects this well-rounded approach. An MBA focusing on marketing entrepreneurship, a Certificate in Design Thinking, and a Master's degree in Architecture provide me with a foundation to apply progressive skills and cutting-edge solutions. This combination allows me to stay ahead of consumer trends and confidently navigate emerging challenges. ✅ CAREER HIGHLIGHTS I have worked for renowned marketing and media companies such as Mindshare, Dentsu X, and EuroRSCG and BBDO, and also brand-side for famous brands like Estee Lauder, MAC Cosmetics, Samsung, and Ralph Lauren. Some wins: * Strategic Visionary: Successfully designed and implemented 15 global go-to-market marketing strategies, integrating diverse elements like digital content, social media, and search marketing. * Growth Driver: Generated impressive millions in additional revenue for MAC Cosmetics and Samsung by establishing new and lucrative revenue channels. * Acquisition Innovator: Achieved a 187% increase in acquisition growth for JCPenney through targeted audience segmentation, showcasing my ability to enhance market penetration significantly. * Award-Winning Leader: Received multiple industry awards, such as the Best-of-the-Best Winner, Retail and Marketing Campaign of the Year (RACIE), and Silver Telly Award, affirming excellence and innovation in marketing. ✅ ORGANIZATIONAL LEADERSHIP My leadership style centers on high emotional intelligence, nurturing my team's strengths, encouraging creative thinking, and fostering an environment where ideas can flourish. As an industry thought leader, I have contributed as an adjunct marketing professor and have been a keynote speaker at industry conferences on omnichannel Implementation. I would love to connect. "A true sign of intelligence is not knowledge, but imagination." - Albert Einstein