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Built P&Co from scratch and scaled it into a global consumer brand, shipping to over 80 countries. Exited in 2022 after nine years of growth. Still deeply focused on what makes brands work—commercially, creatively, and operationally. Now working with founders and leadership teams across DTC, retail, and consumer goods. Roles vary—CDO, consultant, advisor—but the focus is the same: clear thinking, strong execution, and building teams that know how to trade. Currently CDO at LANX. Since joining, we’ve grown revenue by 60%, doubled conversion, and rebuilt our paid and retention model from the ground up. Also advising Chelsea Peers, one of the UK’s most successful loungewear brands, on marketing structure, digital strategy, and long-term planning. I stay close to the work: – Trading calendars that drive volume – Brand and product positioning that earns attention – Creative strategy that supports sales – Paid, retention and on-site performance Not interested in noise or theatre. I help brands grow properly.
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