Adithya Kadirvel's Linkedin Analytics

Adithya Kadirvel is a marketing strategist with a masters in marketing from KEDGE Business School. They have over three years of experience in performance marketing, digital marketing analytics, and digital sales, handling monthly ad spends of over 2 crores across various industries. Currently, they are working as a growth and marketing professional at GOAT Brand Labs, where they are scaling direct-to-consumer brands at different stages of growth by optimizing acquisition and retention funnels. They have also designed and implemented a successful pilot campaign that scaled the paid user base in the international market by 355% within a month, with a 175% lower cost per SQL compared to the Indian market. They are passionate about helping startups scale into huge companies, using scalable systems and processes to propel beyond their competitors, regardless of economic uncertainty.