Product Experience Specialist 

Freelance

Amadeus

•       Executed three international marketing campaigns, working with the in-house content creation team to meet deadlines, budgets and key performance indicators. 
•       Orchestrated the creation of over 20 promotional materials, ensuring high quality designs in line with brand identity; increased customer engagement rates by 40% and click-through rates.
•       Project management of an E2E customer forum for Amadeus Value Content, focusing on marketing plans for 2024.
•       I worked closely with the Travel marketing teams in the Hospitality and Nexwave business units.

Marketing Campaign Manager for Travel Seller distribution 

•       Developed video marketing material for Offer Suite solutions by analyzing key information to better promote them to airlines.
•       Contributed to the creation of a strategic plan for 2023 by analyzing communication and marketing KPIs for 2022. 
•       Improved time and resource allocation by refining the PI planning file and tracking KPIs with the SAFe agile methodology. 
•       Review and update the deliverables inventory in coordination with product marketing managers, in line with the strategic vision.

Product Marketing for Offer IT Airlines 

The Love Triangle

A multi-functional studio creating design solutions that connect the dots between aesthetic, structural, and communication needs.
• Managed social media portfolios through content creation, increasing the interactions by 78%.             
• Collaborated with the graphics team to create customized designs and layouts. 
• SEO optimization and generating analytics-based reports to measure engagement.
• Executed marketing strategies : Email and influencer on social networks including Instagram and Facebook increasing the followers by 200%.
• Developed digital marketing and advertising business pitches for potential clients.

Social Media Marketing Intern

The Yarn story 

Homegrown sustainable clothing brand.  
• Assisted the product design process from initial market research to sketching and designing of the final product, coordinated with stakeholders.
• Created weekly newsletter and increased social media engagement by 56%.
• Promoted and assisted in marketing of seasonal collections. 
• Liaising with the photographers and stylists to effectively showcase brand DNA.

Fashion Design Intern

Business Owner

Experienced marketing professional with a Masters in Luxury and Fashion from SKEMA Business School, France exploring new job opportunities in the Schengen Zone from June 2025.
My previous experiences have been in Travel tech(IT), Design Agency and Fashion brand enabling me to practice my skillsets in positions of a Product Marketing manager, Campaign Manager and Social Media Manager.

Core competencies :
- Product Marketing
- Omnichannel Campaign marketing 
- Social media management

For further discussions or opportunities, please contact via :
Email : aditisanjay.khade@skema.edu

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