Aditya Mehrotra's Linkedin Analytics

Aditya Mehrotra is an award-winning Brand Strategist and Growth Marketer with a Gold Medal Master’s degree from King’s College London. He specializes in evaluating brand perception, value, and engagement for consumer brands operating within emerging markets and tech ecosystems. By integrating gamification and robust brand foundations, Aditya crafts innovative strategies that resonate with modern consumer demands. In 2022, Aditya’s thesis at King’s Business School delivered groundbreaking insights into brand perception, value, and engagement for consumer brands in Web3. His research unveiled transformative opportunities for global brands to pivot effectively in evolving consumer markets, setting new benchmarks for strategic innovation. With a proven track record of executing over 120 campaigns and guiding 70+ global B2B and B2C brands, Aditya has successfully laid the groundwork for advancing Web3 projects. His expertise spans consulting and creating brand narratives for DeFi projects, Artificial Intelligence (AI), real-world asset tokenization (RWAs), and omnichain dApps, where he has developed advanced brand alignment strategies that foster reciprocity and trust. Aditya embodies the philosophy of building the “Right Pivot Mindset,” a principle that defines VERSEATILE, his platform for empowering brands and professionals to secure first-mover advantages in the virtual world. Aditya’s career is rooted in a deep commitment to innovation and results. His vision, anchored in academic excellence and practical insights, has empowered over 70 mid-market and enterprise brands globally. Beyond his professional achievements, he actively contributes to Brand Strategy Communities and Web3 Associations and has been featured as a speaker at TEDxKing’sCollegeLondon.