Ex-Publicis | Digital Marketing and Strategy | Social Media Specialist | Digital Media planning & buying | E commerce and analytics | Paid ads and Programmatic advertising

I’ve always been naturally curious. I trained as an IT engineer, but early on realized that while I appreciated the logic of coding, it wasn’t where I could create the most impact. That curiosity led me into digital advertising, where I started in Ad Operations and grew across ad networks and agencies-learning the full marketing and sales cycle end-to-end, from negotiating with sales teams to managing and optimizing programmatic campaigns.

Working closely with customers early in my career shaped how I operate today. Customer-facing roles taught me how to listen deeply, communicate clearly, and understand the real need behind a request. Those skills became the foundation of my relationship-driven approach: reliable, empathetic, and solutions-focused. Over time, this helped me build long-term relationships with clients, partners, and internal teams-relationships that consistently generated strong pipelines, referrals, and repeat business.

As my career evolved, I moved deeper into sales development, growth, and consultative discovery across enterprise and SMB environments. I combine high-volume outbound execution with thoughtful, insight-led conversations, focusing on pipeline quality as much as pipeline volume. I’m disciplined about CRM hygiene, follow-ups, and cross-functional alignment, ensuring opportunities move cleanly from first touch to close.

Career Highlights
• Influenced $1.5M+ in monthly pipeline through structured outbound prospecting, consultative discovery, and data-led follow-ups
 • Improved conversion rates by up to 40% through targeted messaging and insight-driven engagement
 • Executed 50+ outbound calls per day across cold, warm, and re-engagement motions
 • Increased sales-qualified handoffs by 10%+ YoY by aligning solutions to real business needs
 • Maintained strong CRM discipline across Salesforce, HubSpot, and dashboards, improving follow-up speed and pipeline clarity

Today, I also bring a strong interest in AI-powered workflows and automation. I’m constantly testing ways to work smarter-using AI to speed up research, brainstorming, CRM tasks. I’m comfortable working with  Salesforce, HubSpot, and Go High Level to improve visibility, maintain momentum across deal stages, and create smoother customer journeys.

At my core, I enjoy solving problems, simplifying complexity, and helping people reach better outcomes-whether that’s a client, teammate, or stakeholder. Outside of work, you’ll usually find me biking, trekking, discovering new food spots, or exploring new places-curiosity doesn’t stop at work.

I’m happy to share that I’ve obtained a new certification: Display & Video 360 Certification Exam from Skillshop!

Aditya Dsouza CM

A seasoned digital analytics professional with over two years at General Motors, specializing in transforming complex marketing data into clear, actionable strategies to enhance campaign outcomes. Collaborated with cross-functional teams to design Power BI dashboards that reduced reporting time by 40%, empowering marketing and business units to make timely, data-driven decisions. Played a key role in optimizing paid search campaigns by implementing keyword prioritization and performance audits, contributing to a 40% year-over-year improvement in campaign effectiveness.  

Dedicated to leveraging data analytics and technology to drive measurable growth, with a focus on marketing performance metrics and campaign optimization. Proficient in tools like Power BI and Google Analytics, and motivated by a mission to align data-driven insights with business objectives. Committed to fostering collaboration and innovation to deliver impactful solutions that elevate organizational success.

Canadian Marketing Association

Chartered Marketer (CM) 

LinkedIn

Create a Brand Strategy

Nano Tips for Using AI for Brand Storytelling with Ash Rathod

Python in Excel

B2B Go-to-Market Strategy

Certificate of Completion - Summit

The Ultimate Guide to B2B Digital Marketing

Automotive Parts Manufacturers'​ Association (APMA)

Canadian Auto 101

Certificate of Completion - Finance and Campaign Execution

Certificate of Completion - Tools for Success

Compliance for Marketers

AI's Existing Impact

Digital Channel Planning and E-Commerce Strategy

Digital Marketing Strategy and Planning

Digital Strategy and Business Opportunity

Driving Customer Equity with AI

Generative AI in Marketing

Product Management Essentials

Copilot in PowerPoint: From Prompt to Presentation

Databricks

Academy Accreditation - Generative AI Fundamentals

MICA | The School of Ideas

Vancouver Island University

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Welingkar Institute of Management

University of Mumbai

English

Hindi

Marathi

General Motors

Collaborated with site and paid media analysts across the agency to analyze web and media data, developing a holistic view of marketing performance. This enabled the identification of key insights and delivered actionable recommendations to improve campaign effectiveness.


Designed and implemented Power BI dashboards to visualize campaign data, enabling marketing and business teams to quickly grasp performance trends and make data-driven decisions reducing campaign reporting time by 40%


Optimized paid search campaigns by conducting keyword prioritization and performance audits, resulting in a 40% year-over-year improvement in search campaign effectiveness.


Led the launch of Demand Gen and Performance Max (Pmax) campaigns, achieving a 24% year-to-date performance uplift through targeted creative and audience segmentation strategies.


Introduced TikTok and Snapchat into the media mix by partnering with the agency to develop and implement measurable, performance-driven campaigns, leading to a 30% year-over-year improvement in reach and engagement.


Conducted deep-dive analyses to support strategic decision-making for GM Canada, uncovering insights into customer behaviors and optimizing media strategies to enhance targeting and ROI across brands and markets.


Identified marketing improvements by applying learning across multiple brands and regions, driving consistent performance growth and enabling efficient resource allocation.

Digital Analytics Insights Manager – Western Region

Global Emerging Leadership Programs (GELP)

Ambassador, Western India Region,

Social Media Strategy Development: Designed and implemented a comprehensive social media strategy, increasing brand awareness and engagement, reaching 1,63,000+ students and generating 2,50,000+ impressions on social media posts.

Content Creation and Scheduling: Created and scheduled engaging, platform-specific daily posts across key social media platforms (Facebook, Instagram, Twitter, LinkedIn), ensuring consistent and relevant communication with the target audience.

Performance Analytics: Monitored, analyzed, and reported on key social media metrics, including follower growth, engagement rates, impressions, and website traffic, to optimize strategy and content performance.

Cross-Functional Collaboration: Partnered with the marketing team to develop and execute innovative social media campaigns aligned with overall business goals.

Campaign Execution: Supported the end-to-end development and execution of targeted social media campaigns, leveraging insights to refine strategies and maximize results.

Strategic Insights: Identified trends and opportunities through data analysis, driving continuous improvement in social media engagement and reach.

Social Media Marketing Specialist

Sussex Insurance

Customer Support: Assisted customers with their daily insurance needs through phone, in-person interactions, and email, ensuring excellent customer service and timely resolution of inquiries.

Policy Sales and Quoting: Provided tailored insurance quotes, sold new policies, and effectively addressed walk-in queries to meet client needs while achieving sales targets.

Client Relationship Management: Proactively managed client accounts by following up on outstanding activities and ensuring timely resolution, fostering trust and long-term relationships.

Product Knowledge Expertise: Maintained up-to-date knowledge of insurance products, endorsements, packages, and payment plans, ensuring accurate advice and recommendations to clients.

Upselling and Cross-Selling: Identified opportunities to upsell and cross-sell products to new and existing clients, contributing to increased revenue and customer satisfaction.

Lead Generation: Generated leads by actively participating in community events and initiatives, expanding the client base and strengthening brand presence.

Renewals and Retention: Conducted sales calls for new business opportunities and timely renewal calls to retain existing customers, ensuring continuity and satisfaction.

Industry Training and Development: Committed to ongoing self-development by completing industry training programs and courses, enhancing expertise and staying ahead of market trends.

Relationship Building: Built and maintained strong relationships with insurance providers, facilitating smooth collaboration and access to the best solutions for clients.

Customer Service Representative

St.Jean's Cannery & Smokehouse

Managing the seasonal kiosk at Woodgrove mall Nov-Dec 2022

Roles and responsibilities as a seasonal sales associate included:

•Assisting customers in finding products and making purchases. This involved answering questions, demonstrating product features, and providing recommendations.

•Operating cash registers and handling financial transactions accurately and efficiently.

•Maintaining a clean and organized store environment, including restocking shelves and straightening up product displays.

•Assisting with merchandising and visual display tasks, such as setting up and taking down window displays or arranging products in an attractive and organized manner.

•Providing excellent customer service, including greeting customers, responding to customer inquiries and complaints, and resolving issues as needed.

•Assisting with inventory management, including restocking products and conducting regular inventory counts.

Seasonal Sales Associate

Sage Initiative 

•   As a business analyst intern I help with the promotion activities of Sage Initiative, at the same time  making improvements to the course contents and making it more accessible to indigenous business owners.
•   Assisting in duties as assigned by management.
•   Assisting with gathering and analyzing data to identify trends, patterns, and opportunities for process improvement.
•   Participating in meetings with business stakeholders to gather requirements and document business processes.
•    Assisting with the development of business cases, including conducting cost-benefit analyses and identifying potential risks and issues.
•   Conducting research on industry best practices and emerging technologies.
•   Creating and maintaining documents such as business requirements, process flows, and project plans.
•   Participating in the testing of new systems and processes to ensure they meet business needs.
•   Providing support to the business analyst team as needed.
•   Participating in professional development and training opportunities to enhance skills and knowledge.
•   Performing additional duties as assigned by management.

Digital Marketing Intern

TJX Canada – Winners, Marshalls, HomeSense

•	Helped an average of 20 customers per day by responding to their queries and locating prices.
•	Recommended and implemented merchandise display styles which helped improve sales.
•	Assisted team members in handling cash registers, organizing inventory room, labelling products, unloading merchandise, and cleaning up.
•	Communicated benefits of the company loyalty card and got customers to sign up.

Retail Sales Associate

Publicis India

Developed and executed data-driven digital marketing strategies by analyzing client objectives and budgets, selecting the most effective digital channels to meet goals. This resulted in measurable improvements across both performance and brand campaigns.


Managed digital media budgets exceeding CAD 2 million for high-profile clients including Bridgestone, MX Player, DBS Bank, and UBS Bank, ensuring optimal ROI through strategic channel planning and continuous performance tracking.


Built tailored sales funnel strategies for both B2B and B2C clients, aligning content, targeting, and ad formats to drive users through the funnel efficiently—from awareness to conversion.


Enhanced conversion rates by 30% through systematic A/B testing of audience segments, creatives, and messaging strategies, leading to higher campaign efficiency and reduced acquisition costs.


Adopted Programmatic DV360 (Display & Video 360) to centralize media buying and unlock premium inventory across display, video, and native formats. Uplifting campaign performance by 25% and reducing costs by 30%


Increased brand and product awareness by 50% while reducing advertising spend by 30% through strategic channel selection, audience refinement, and effective media negotiations.


Pitched and won 10+ new clients over 3 years by creating compelling digital media plans aligned with client objectives—performance marketing or brand building—working closely with cross-functional teams in an integrated agency setup.


Maintained strong client relationships by conducting regular stakeholder meetings to review progress, refine marketing plans, and exceed expectations, consistently delivering above-target results.


Coached and led team members on digital platforms including Google Ads, Google Analytics, and DV360, streamlining workflows and enhancing productivity. Led the development of performance dashboards and reports for clients, enabling clear visualization of KPIs and data-driven decision-making.

Manager Planning and Buying

AyurConnect

•  I worked as a marketing manager for the Ayur Connect App, the first B2B app for Ayurvedic practitioners where they could network, connect and discuss medical cases	
•  Created the social media calendar and content for the app. Also developed Memes and content using Canva to engage users and get app downloads for the app.
• Developed Email templates and SMS copies for reach out campaigns, optimizing the campaign through continuous A/B testing to optimize campaign results.
•  Worked with the product team to identify improvement areas and bugs. Conducting market research and competition analysis to make incremental improvements.
•  Actively took feedback from clients to improve app features, through surveys and phone calls.
•  Developed an SMS and email strategy to target customers. To retain existing users and onboard new users to the platform.

Digital Marketing Manager

Uber Dreams

•	Administered marketing calendar and posted new content to coincide with new product and service releases.
•	Maintained expert-level skills in digital platforms such as social media and AdWords platforms.
•	Monitored return on investment of online and social media marketing efforts.
•	Increased customer engagement through social media.
•	Developed marketing content such as blogs, promotional materials and advertisements for social media.
•	Evaluated monthly performance statistics and used data to inform future strategies.
•	Utilized techniques such as cold calling, networking and prospecting to develop new leads.
•	Tracked innovations in social media and worked with key functional groups to adopt emerging technology.

BillBachao.com- Digissential Enterprises Pvt Ltd

Boosted customer interaction and engagement across both web and mobile platforms by increasing the brand’s search engine visibility through targeted SEO strategies and keyword optimization, directly contributing to traffic growth.


Analyzed user behavior and retention metrics using platforms like Google Analytics, Facebook Analytics, and CleverTap to identify high ARPU (Average Revenue Per User) segments. Implemented targeted re-engagement campaigns that significantly improved user retention.


Improved 7-day app retention by 60% through personalized onboarding experiences, push notifications, and marketing automation based on user behavior insights.


Increased monthly active users from 70,000 to 1 million in just 6 months by launching and optimizing integrated digital acquisition campaigns across performance and organic channels.


Coordinated closely with the technical team to roll out new product features based on customer feedback and usage patterns, ensuring product updates aligned with market needs and supported marketing objectives. Successfully launched key features that improved app usability and increased engagement metrics.


Created go-to-market strategies for new product features, aligning marketing messaging with technical capabilities to drive adoption and awareness.


Collaborated cross-functionally with marketing, sales, and IT teams to ensure alignment with corporate goals, streamline execution, and deliver measurable results.

Growth Manager (Digital Marketing & partnerships)

Digital Analytics Insights Manager @ General Motors | Data-Driven Marketing | Marketing Strategy | Programmatic Ads | AI & Automation

Created and Excel dashboard using pivot tables and charts to visualize data. The complete working dashboard can be found in the GitHub repo at - https://github.com/adidz/excel-dashb/tree/main

Excel Dashboard

Data set analysis using Plotley and Dash

An interactive dash board I re created after following the tutorial by KSR on YouTube. I learnt data modelling. Writing Dax functions and transforming daya

RBC Credit Card Analysis Dashboard in Power BI

An interesting look at the content strategy of Amazon India and  Tanishq and the approach they take with earned, owned and paid media to reach out to consumers.

Digital Content Audit for a few Top Indian Brands

Edmonton Region Immigrant Employment Council 

Google Developers Group

The Salvation Army

I raised funds for the annual event by volunteering for a 4 hr shift to collect donations towards the cause of helping people in need.

Children's Health Foundation of Vancouver Island

I raised funds for our annual charity event at the Port theater raising over 1.5K in a single night thought ticket sales of the 50/50 raffle.

Alberta Bike Swap Ltd

Helped promote posts and word about the event before, during and after the event.

Untapped Energy

Seeking out sponsorship for the AI Literacy event planned in May 2025

Paid Digital Marketing | Mar Tech | Inbound Sales | GTM Engineer | Customer-Obsessed Product & Marketing Professional | B2B Growth Strategist Driving data into insights 🚀📣

hey Calgary, some one is trying to hack into your WhatsApp by asking you the pin code. just be cautious and don't share any code with anyone

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