General Motors

Work with their team of site and paid media analysts to analyze site and media data, developing a holistic view of marketing performance that leads to actionable insight.

Collaborate with marketing teams to recommend strategy, measurement plans tailored to campaign objectives, and identify optimizations using GM’s PDM methodology and KPI standards.

Develop scalable marketing improvements based on learnings for each Brand and Market.
Leverage Market Research, CRM, Advanced Audience Marketing, and Site Development teams and resources to adapt our strategies and tactics to our customers.

Perform in-depth analysis to answer key strategic questions for GM Canada, developing deeper insights into our customer’s behaviours and how best to reach them.

Digital Analytics Insights Manager – Western Region

Global Emerging Leadership Programs (GELP)

Ambassador, Western India Region,

• Develop and implement social media strategy to increase brand awareness and engagement reached 1,63,000+ students and garnered 2,50,000+ impression on Social posts.  
• Create and schedule daily posts across all social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Analyze and report on social media metrics, including follower growth, engagement, and website traffic
• Collaborate with marketing team to develop and execute social media campaigns
• Assisted in the development and implementation of social media strategy
• Created and scheduled daily posts across all social media platforms
• Analyzed and reported on social media metrics
• Assisted in the development and execution of social media campaigns

Social Media Marketing Specialist

Sussex Insurance

•Assist customers with their daily insurance needs via phone, in person and by email
•Provide quotes and sell new policies to customers
•Manage walk-in queries, sales and up-selling of products to new and existing clients
•Follow up on all client accounts to resolve outstanding activities
•Remain up to date on product knowledge and build relationships with insurance providers
•Continue self-development through industry and training and other courses
•Generate leads through community involvement and events
•Knowledge of each Insurance Company’s products, endorsements, packages and payment plans
•Conduct sales calls for new business and making timely renewal calls for existing customer business

Customer Service Representative

St.Jean's Cannery & Smokehouse

•Managing the seasonal kiosk at Woodgrove mall Nov-Dec 2022

Roles and responsibilities as a seasonal sales associate included:
•Assisting customers in finding products and making purchases. This involved answering questions, demonstrating product features, and providing recommendations.
•Operating cash registers and handling financial transactions accurately and efficiently.
•Maintaining a clean and organized store environment, including restocking shelves and straightening up product displays.
•Assisting with merchandising and visual display tasks, such as setting up and taking down window displays or arranging products in an attractive and organized manner.
•Providing excellent customer service, including greeting customers, responding to customer inquiries and complaints, and resolving issues as needed.
•Assisting with inventory management, including restocking products and conducting regular inventory counts.

Seasonal Sales Associate

Sage Initiative 

•   As a business analyst intern I help with the promotion activities of Sage Initiative, at the same time  making improvements to the course contents and making it more accessible to indigenous business owners.
•   Assisting in duties as assigned by management.
•   Assisting with gathering and analyzing data to identify trends, patterns, and opportunities for process improvement.
•   Participating in meetings with business stakeholders to gather requirements and document business processes.
•    Assisting with the development of business cases, including conducting cost-benefit analyses and identifying potential risks and issues.
•   Conducting research on industry best practices and emerging technologies.
•   Creating and maintaining documents such as business requirements, process flows, and project plans.
•   Participating in the testing of new systems and processes to ensure they meet business needs.
•   Providing support to the business analyst team as needed.
•   Participating in professional development and training opportunities to enhance skills and knowledge.
•   Performing additional duties as assigned by management.

Digital Marketing Intern

TJX Canada – Winners, Marshalls, HomeSense

•	Helped an average of 20 customers per day by responding to their queries and locating prices.
•	Recommended and implemented merchandise display styles which helped improve sales.
•	Assisted team members in handling cash registers, organizing inventory room, labelling products, unloading merchandise, and cleaning up.
•	Communicated benefits of the company loyalty card and got customers to sign up.

Retail Sales Associate

Publicis India

•  Managed Digital budgets more than 2 million CAD for brands like Bridgestone, MX Player, DBS Bank, UBS Bank etc.
•  Worked on developing sales funnel strategies for both B2B and B2C clients.
•  Selected appropriate digital channels after understanding the clients' objective and budgets and strategizing digital marketing plans to effectively meet the objectives.
•  Enhance conversion rates by 30% through AB testing of audiences.
•  Increase brand and product awareness by 50 % while saving the customer 30% of the advertising budget through channel selection and cost negotiations.
•  Pitched and built digital media plans for clients based on their objective of either performance marketing or brand building and was responsible for working on new business acquisitions, working with the larger integrated media team. We pitched and won around 10 new clients for the company in the duration of 3 years, 
•  Met with project stakeholders on regular basis to assess progress and make adjustments to enhance marketing plans, building long term relationships through effective client servicing and effectively exceeding the marketing goals set by the clients.
•  Coached team members on productivity strategies, policy updates and performance improvement plan to accomplish challenging goals. We worked on platforms like Google Ads, Google Analytics and DV 360. Where I worked with the team to draw insights through the creation of dashboards and reports for easy data visualization for the clients
•  Interacted with customers and clients to identify business needs and requirements.
•  Created and presented data using MS Excel spreadsheets and other MS Office tools.
•   Addressed and resolved technical, financial and operational concerns by working with team members and directors.
•  Shared analysis through presentation and performance reports to identify areas which could help maximize the return on investment made.

Manager Planning and Buying

AyurConnect

•  I worked as a marketing manager for the Ayur Connect App, the first B2B app for Ayurvedic practitioners where they could network, connect and discuss medical cases	
•  Created the social media calendar and content for the app. Also developed Memes and content using Canva to engage users and get app downloads for the app.
• Developed Email templates and SMS copies for reach out campaigns, optimizing the campaign through continuous A/B testing to optimize campaign results.
•  Worked with the product team to identify improvement areas and bugs. Conducting market research and competition analysis to make incremental improvements.
•  Actively took feedback from clients to improve app features, through surveys and phone calls.
•  Developed an SMS and email strategy to target customers. To retain existing users and onboard new users to the platform.

Digital Marketing Manager

Uber Dreams

•	Administered marketing calendar and posted new content to coincide with new product and service releases.
•	Maintained expert-level skills in digital platforms such as social media and AdWords platforms.
•	Monitored return on investment of online and social media marketing efforts.
•	Increased customer engagement through social media.
•	Developed marketing content such as blogs, promotional materials and advertisements for social media.
•	Evaluated monthly performance statistics and used data to inform future strategies.
•	Utilized techniques such as cold calling, networking and prospecting to develop new leads.
•	Tracked innovations in social media and worked with key functional groups to adopt emerging technology.

BillBachao.com- Digissential Enterprises Pvt Ltd

•Mobile user acquisitions and partnerships.
•Increased customer interaction and engagement on both the website and app by increasing the search engine visibility of the brand. Worked on improving the app install retention metrics by analyzing the digital analytics data of platforms like google analytics, Facebook analytics and Cleve tap app metrics to target high ARPU users and retain them. 
• Scaled the user base from 3 million to 6 million over the period of 6 months. 
• Running and optimizing campaigns on Facebook and Adwords, reducing the customer acquisition cost by 50 % since handling the campaigns. 
• Tweeted by twitter business for best CPI campaign run internationally. 
•Creating engaging campaigns for new user acquisition as well as retaining new users. 
•Feeding product and tech teams with inputs on how to improve the product using user feedback and analytics. 
•Partnering with major OEM players in the market for innovation and app downloads through alternate channels. 
•Partnering with other apps for barter deals on new user acquisition. 
•Setting up the ad revenue for the Billbachao app through advertising channels and bringing in revenue for the company.

Growth Manager (Digital Marketing & partnerships)

Ex-Publicis | Digital Marketing and Strategy | Social Media Specialist | Digital Media planning & buying | E commerce and analytics | Paid ads and Programmatic advertising

As an experienced digital strategist with a decade of experience, I specialize in developing comprehensive digital marketing strategies that drive business growth and enhance brand awareness. With a deep understanding of the latest trends in digital marketing, I am able to craft strategies that deliver results across multiple channels including search, social, email, and mobile.

Throughout my career, I have helped organizations across a wide range of industries leverage the power of digital marketing to achieve their business goals. From small startups to Fortune 500 companies, I have worked with organizations of all sizes to develop and execute effective digital marketing campaigns.

With a proven track record of success, I am skilled in a wide range of digital marketing disciplines including SEO, SEM, PPC, social media, email marketing, and content marketing. I am also experienced in data analysis and have a deep understanding of how to use data to drive decision-making and optimize campaigns for maximum ROI.

My passion is to help business navigate their online journey through adaptive digital strategies that fit their end marketing goals.I'm passionate about Technology , Start ups and Social Media Marketing.

A significant part of my time has also been spent running Email Marketing campaigns, analyzing Customer Feedback and running campaigns to Increase Revenue & for Customer Acquisition.

As a digital strategist, I am passionate about helping businesses grow and succeed in the digital world. If you are looking for a digital strategist with a track record of success and a deep understanding of the latest digital marketing trends and techniques, then I would love to connect with you on LinkedIn.

When a mobile and electronics maker Xiaomi Technology makes Super cool Electric Cars :)

My take,  always was and is - EV Automobile market will no longer be Limited to a few brands, which was the case in the ICE regime. In case of ICE - entry barriers were very high. EV Automobile industry is evolving like the mobile handset industry - multiple products across various customer segments at various price points each catering to a specific use case (I need good camera, I need good battery etc).

This is where ElectricPe is helping customers make that choice - which one should I buy, via our online and offline stores. Apart from also solving the core problem of - how will I Charge ????

What do you think we should solve next ;) Chance to win a free EV and Charging for the answer which my product team picks up 😀 They will pay for it, I'll personally deliver 😇🤓

#AbIndiaChalegaElectricPe :)

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