Visium

- Create and implement a marketing plan that aligns with business goals, focusing on branding, lead generation, and client acquisition.
- Establish the company as an authority in AI consulting through content marketing, whitepapers, webinars, and participation in industry events.
- Lead campaigns and initiatives that attract prospective clients, leveraging SEO, paid media, email marketing, and partnerships to generate qualified leads.
- Own the development, management and maintenance of our brand identity that highlights our expertise in AI and consulting.
- Use data analytics to measure the effectiveness of marketing efforts, optimize campaigns, and ensure a high return on investment (ROI).
- Work closely with Partners, Engagement Managers, Sales teams to ensure alignment in messaging, offerings, and customer experiences.
- Manage direct reports, overseeing their performance, growth, and development. Define team objectives, strategy, and priorities, ensuring effective capacity and resource planning.

Marketing Director

OysterLink

Strategic Growth & Leadership
* Developed and executed a focused marketing strategy to drive restaurant job postings at launch, ensuring we attracted quality talent and positioned the platform as a trusted resource from day one.
* Set realistic but ambitious monthly targets, consistently evaluated performance through data analysis, and made informed adjustments to improve outcomes.
* Designed and implemented multi-channel marketing campaigns across social media, email, and SEO, effectively engaging our audience and driving sustained growth.
* Led a diverse global team across Social Media, Content, SEO, UI/UX, and Email Marketing. I provided mentorship, clear direction, and the tools needed for everyone to excel in their roles.
Building Customer Trust & Advocacy
* Successfully launched and managed profiles on platforms like Trustpilot, Glassdoor, and G2, generating client reviews with an average rating of 4.9.
* Prioritized customer stories, working to build testimonials and case studies that demonstrated how our platform created value for users.
Content Creation & Demand Generation
* Collaborated with the content team to create industry reports, actionable guides, and resources tailored to our audience’s needs.
* Introduced creative initiatives, including a giveaway campaign and a Reddit-focused strategy, which significantly increased resource downloads and engagement.
Measurable Results
* Achieved organic social media growth from 200 to 3,600 followers on Instagram and from 2,000 to 12,000 followers on LinkedIn, building a genuine and engaged audience.
* Secured more than 20 interviews with industry experts and celebrities, increasing brand visibility and authority.
* Generated qualified leads through personalized outreach campaigns, directly contributing to business growth.
Collaboration & Optimization
* Worked cross-functionally to align marketing strategies with customer success initiatives, ensuring a consistent experience for our users

Tech387

Event Planning & Community Engagement
* Planned and executed Tech387’s first paid internship. Organized the opening event, a successful in-person initiative that attracted top-tier talent and reinforced the company’s employer brand.
* Spearheaded social responsibility initiatives, highlighting Tech387’s commitment to the community and strengthening the company’s reputation. Different departments gave lectures to teenagers in SOS Children’s Villages.
* Developed and organized team-building activities in collaboration with People Operations to foster collaboration and improve workplace culture.
Partner Marketing & Client Testimonials
* Designed and implemented tailored marketing strategies for key partners, informed by market research and focus group insights.
* Collaborated with clients like Unifai, Foood Dude, GoGoods, and Cloud Finances to gather and showcase customer testimonials, building trust and credibility in marketing campaigns.
Marketing Strategy & Content Creation
* Crafted and executed comprehensive digital marketing strategies, aligning them with growth objectives and industry trends.
* Conducted in-depth market research to identify opportunities and refine competitive positioning.
* Produced and managed content across social media platforms, maintaining consistent brand messaging and achieving high audience engagement.
* Developed scripts and concepts for promotional and educational videos, elevating brand storytelling.
Analytics & Performance Optimization
* Monitored and analyzed marketing campaign performance, using advanced tools to optimize ROI and identify actionable improvements.
* Increased organic traffic by 30% through strategic SEO initiatives and content marketing.
Team Leadership & Collaboration
* Led and mentored a high-performing marketing team, ensuring the successful execution of campaigns and the professional growth of team members.
Key Achievements
* Increased organic traffic by 30% through SEO and strategic content initiatives.

Marketing Communications Manager

Omladinski Magazin Karike

Podcast Production & Hosting
* Successfully created and hosted the podcast "Ovo ću samo tebi reći", addressing youth-centric topics and fostering meaningful conversations.
* Oversaw all aspects of podcast production, including content planning, guest coordination, show moderation, and post-production processes to ensure high-quality episodes.
Content Strategy & Development
* Researched and developed engaging, impactful topics aligned with the interests and needs of the youth audience.
* Identified key issues to discuss, ensuring content resonated with listeners and addressed real-world challenges.
Guest Coordination & Relationship Management
* Built and maintained a network of influential guests, tailoring the guest list to maximize relevance and value for the audience.
*Managed logistics for guest appearances, ensuring a seamless and professional experience for participants.
Live Show Moderation
* Moderated podcast episodes, ensuring conversations remained engaging, balanced, and on-topic while highlighting diverse perspectives.
* Maintained focus on delivering actionable insights and meaningful takeaways for listeners.
Key Achievements
* Produced and hosted 20+ episodes, cultivating a loyal listener base and increasing the podcast's visibility and reputation.
* Boosted engagement by addressing timely and impactful topics, resulting in measurable audience growth.

Producer and Host

HAProxy Technologies

Event Planning & Execution
* Led conference organization for KubeCon LA (hybrid) and HAProxyConf Paris (in-person), ensuring seamless logistics, effective stakeholder coordination, and impactful brand representation.
* Collaborated with cross-functional teams to design and execute event strategies aligned with business goals, driving brand visibility and engagement.
Marketing Campaign Management
* Designed and deployed multi-channel campaigns across digital platforms, including Google Ads, social media, and email, enhancing lead generation and audience engagement.
* Lead retargeting efforts, increasing campaign efficiency and delivering measurable ROI.
Website Optimization & Lead Conversion
* Proposed and implemented optimizations to boost lead conversion, leveraging A/B testing and user behavior insights to enhance the customer journey.
Cross-Functional Collaboration
* Worked closely with content creators, designers, and developers to ensure cohesive messaging and high-quality deliverables across all campaigns.
* Coordinated with sales teams to align marketing efforts with lead generation and pipeline goals, supporting revenue growth.
Data-Driven Strategy & Insights
* Analyzed campaign performance and website analytics using tools like Google Analytics and HubSpot, identifying trends and refining strategies to optimize outcomes.
* Enhanced lead scoring processes, ensuring high-quality leads for sales teams and improving conversion rates.
Marketing Automation & Process Improvement
* Streamlined workflows by automating marketing and sales processes through Salesforce and HubSpot, improving team efficiency and lead management.
Key Achievements
* Increased website traffic by 10% and lead conversion rates by 3% through strategic optimizations and targeted campaigns.
* Built strong relationships with vendors and partners, ensuring the smooth execution of complex event logistics. Fun fact: We ended up hiring one of the hosts as a full-time team member.

Digital Marketing Specialist

Investicijska fondacija IMPAKT

Local Marketing Strategy Development
* Created and implemented local marketing strategies utilizing both traditional and digital media channels to enhance outreach and impact.
* Conducted in-depth market research to tailor strategies to community needs and identify target audiences effectively.
Entrepreneurship Training & Support
* Delivered marketing and communication lectures to aspiring entrepreneurs during entrepreneurship training programs.
* Supported participants in developing business plans, including market research, segmentation, pricing, and promotional strategies.
Community Relations & Sales Growth
* Established and maintained community relationships, identifying key referral sources to create opportunities for sales growth.
* Organized and managed public events and programs, increasing community engagement and visibility.
Content Creation & Integrated Marketing Support
* Created and managed content for branded emails, social media, offline marketing materials, and web-based campaigns.
* Collaborated with the integrated marketing team to identify opportunities for PR initiatives and innovative content aligned with organizational goals.
Community Outreach & Collaboration
* Planned and executed community outreach initiatives, forging partnerships and collaborations that supported local businesses and enhanced community impact.
Key Achievements
* Successfully guided 12 small businesses to secure first-place awards in local entrepreneurship competitions.
* Developed and executed targeted marketing strategies, resulting in significant increases in market reach and engagement.

Fina Vina

Marketing Research & Strategy Development
* Conducted thorough marketing research to identify trends and new opportunities for the brand.
* Developed creative marketing campaigns across various channels, ensuring they aligned with the brand’s high-end image.
Content Creation & Optimization
* Managed content development for social media and the website, optimizing it to engage the right audience and strengthen the brand’s presence.
* Led advertising initiatives that enhanced the brand’s visibility and reached key audiences effectively.
Event Planning & Execution
* Organized and planned promotional events, ensuring they were well-executed and resonated with the target audience.
* Collaborated with external vendors to help deliver smooth, successful campaigns and events.
Data Analysis & Strategy Adjustment
* Analyzed marketing data to evaluate the success of campaigns and events, using insights to refine and improve future strategies.
Key Achievements
* Increased social media followers by 20% and grew email subscribers by 10% through targeted content and campaigns.
* Successfully helped organize the first post-COVID wine event, which boosted community engagement and strengthened brand awareness.

Marketing Communications Consultant

Klas d.d. Sarajevo

Brand Strategy Development & Market Expansion
* Developed and executed brand strategies for both domestic and international FMCG markets, ensuring they were in tune with market demands and consumer behavior.
* Led the development of product portfolios and created 360-degree marketing tools to support ATL and BTL campaigns across multiple channels.
Sales & Distribution Optimization
* Focused on optimizing sales positioning and distribution channels, making sure our products were available where customers needed them most.
* Managed media, digital, and promotional activities to elevate brand visibility and engage with a wider audience.
Innovation & Category Development
* Drove innovation by introducing new product categories and brands, keeping ahead of market trends and giving the brand a competitive edge.
* Anticipated market changes and identified opportunities for product launches, contributing to consistent growth in the FMCG sector.
Collaboration & Campaign Execution
* Worked alongside external agencies to create and roll out successful brand campaigns, ensuring everything from creative concepts to execution was on point.
Key Achievements
* Raised 100k BAM for charity, supporting a local organization, which was a rewarding part of our community engagement efforts.
* Helped increase cake and cookie sales by 10% across all stores in Sarajevo during a special campaign with a women’s forum.
* Played a pivotal role in introducing new brands into international markets, which boosted market share and visibility.

Category Manager

Qatar Airways

Passenger Safety & Comfort
* Conducted pre-flight safety checks, ensuring all equipment met required standards for passenger safety.
* Led safety demonstrations, including the use of oxygen masks, seat belts, and emergency exit procedures.
* Provided ongoing support and assistance during the flight to ensure passengers were comfortable and well-informed.
* Welcomed passengers, verified tickets, and helped them find their seats, creating a smooth boarding process.
Customer Service Excellence
* Served beverages and meals to passengers, maintaining a high standard of service throughout the flight.
* Addressed passenger inquiries about flight details, travel routes, and arrival times, providing clear and accurate information.
* Assisted passengers with special needs, including children, elderly passengers, and those with disabilities, ensuring a positive travel experience.
Emergency Management & First Aid
* Took charge during emergencies, leading passengers calmly to safety and administering first aid when required.
* Attended pre-flight briefings and reviewed all flight details thoroughly to ensure preparedness for any situation.
Reporting & Analysis
* Prepared detailed reports on flight issues and incidents, which were analyzed to improve flight operations and safety protocols.
Key Achievements
* Consistently received positive feedback from passengers for delivering exceptional customer service, making them feel valued and comfortable.
* Successfully handled multiple in-flight emergencies, ensuring the safety and well-being of passengers in high-pressure situations.

Flight Attendant

Vototop

Creative Concept Development
* Interpreted creative briefs and developed original concepts for assigned brands, ensuring each idea aligned with client goals.
* Conducted research to better understand client needs and target audiences, utilizing online searches, existing research, expert interviews, and meetings to gain valuable insights.
Content Creation & Editing
* Wrote and edited original copy for a variety of corporate marketing and communication materials, ensuring high-quality, engaging content.
* Collaborated closely with account managers and creative teams throughout the entire process, from brainstorming concepts to final product delivery.
* Revised copy based on feedback from both internal teams and clients, ensuring final deliverables met the project objectives and brand standards.
Key Achievements
* Successfully delivered high-impact creative concepts that significantly enhanced brand messaging, leading to increased audience engagement.
* Contributed to the development of more efficient content creation processes, improving turnaround times and boosting client satisfaction.

Copywriter

I am a marketing director & millennial manager. According to TikTok, it means I am an easy-to-work-with type of person. 

I am a strategic and results-oriented person with a strong analytical approach to developing and executing comprehensive marketing strategies. I posses a deep passion for current digital marketing trends and a proven ability to leverage them to drive substantial brand growth. Adept at leading and mentoring marketing teams, overseeing multi-channel campaigns, and delivering measurable results through innovative and data-driven decision-making.


While I enjoy all aspects of marketing, content creation has always held a special place in my heart. 

Being a leader requires a lot of Project Management skills so I recently obtained a Google Project Management Certification.

Still unpacking all the feels from Global Week,  a whirlwind of connection, strategy, and bold conversations about the future of our company and where AI is headed. 💡

We challenged each other, asked the tough questions, and proved once again that “flat hierarchy” here isn’t a buzzword; it’s the reality.

As a marketer, I’m still pinching myself that I get to work at a company where marketing leads marketing. At Visium, no one is hovering over our shoulders pretending to know our craft better than us. We get the freedom to create, experiment, and OWN our success. And wow... that's rare and empowering.

Feeling proud. Feeling lucky. Feeling ready to create some noise in the AI market. 🚀

#AI #Leadership #CompanyCulture #Marketing

Adnana Pidro

Marketing Director at Visium - AI initiatives delivering real impact at scale!

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