haelsi

haelsi combines user-centered digital tools with operational excellence to make healthcare more accessible, efficient, and patient-friendly.

As Senior Product Manager at haelsi, I lead the development of digital products that improve patient experience and operations in doctor offices. 

My role spans the full product lifecycle – from strategy and discovery to delivery and iteration – in close collaboration with founders and cross-functional teams.

Product Management & Customer Success

Coinpanion

Coinpanion is a Vienna-based fintech startup that simplifies crypto investing through automated, ETF-like portfolios.

I joined in 2021 as the first Product Manager, tasked with building product management from the ground up. I defined the product strategy and roadmap, introduced agile processes, and led cross-functional delivery across web and mobile.

A key focus was driving AUM growth through better activation and retention. I implemented a structured discovery process, set up product analytics with Mixpanel and Segment, and launched experiments to improve onboarding and pricing.

Beyond core product work, I supported operations, helped scale the team from 10 to 40, and built internal workflows that enabled fast, coordinated execution in a high-growth startup environment.

Coinpanion exited 2023 and is now Altify.

Product Management 

aaa - all about apps GmbH

Project Manager

ready2order

Customer Success

I move between product, strategy, and UX – turning complexity into clarity and building systems that scale. I help teams make better decisions – grounded in real user needs and business context.

Taplio

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Taplio

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