Lavin Media

As a Senior CRO Specialist, I was:
-Researching & creating hypothesis for Landing Page A/B tests
-Creating & monitoring A/B tests
-Creating new Landing Page funnels for clients
-Project managing campaigns for Landing Pages accross multiple teams

Senior CRO Specialist

Peppermint Agency

Together with two other bright people, we've created Peppermint Agency - a digital marketing agency focused on increasing revenue through more human-centric marketing.

My responsibilities included:
-Growing our number of clients
-Managing relations with our partners 
-Tech stack management
-Digital marketing strategy, implementation & reporting (CRO, Email Marketing & Social Media)

Co-Founder & Digital Marketer

Verifone

I was part of the CRO team at Verifone and worked on:
-Running A/B tests for clients
-Creating CRO audits for clients
-Reporting and direct contact with the clients
-CRO research for hypothesis and program improvement

CRO Specialist

Instapage

As the Marketing Ops Manager, I was responsible for:
-Integrations within the marketing stack
-Marketo database administration
-Analytics maintenance through Segment and GTM
-Reputation management on review sites such as G2 and Trustpilot

Marketing Operations Manager

123FormBuilder

I was promoted to the role of CRO manager, working on 3 big KPI's:
-Onboarding rate
-Conversion from Free2Paid users
-Retention

Also, I handle tasks in the following areas:
-User testing for usability, both live and video
-Behavioral email campaigns
-Email communication & newsletters
-Website conversion optimization testing through analyzing quantitative website data 
-Copywriting for blog articles, in-product UI's and website pages

Conversion Rate Optimization Manager

As a junior marketing specialist, I had the following responsibilities:
-Create and manage behavioral email campaigns based on user's activity in order to push onboarding, engagemenet and conversions to paid customers.
-Create monthly newsletters.
-Competitor research.
-User onboarding conversion optimisation through research and pitching new ideas.
-Content writing for the company's blog and guest posts and landing pages.
-Copywriting for the product's UI/UX.

Junior Marketing Specialist

Fontys Hogescholen

Fontys Hogenscholen is a Dutch university in Venlo, Netherlands where I studied International Marketing.

As the newsletter editor, I had the monthly job of sending organization-wide news for professors, students and alumni. Working closely with the other editors, i organized the stories in a monthly newsletter which I had to format technically and send it to all our audiences.

During this period, I've managed to double the number of subscribers, and increase engagement (open rate) by 120%

Newsletter Editor

CRO Specialist @ Verifone | CRO, Growth & Marketing Ops

CRO | A/B Testing | Web Analytics

Trying to make marketing a bit more human.

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