FLYST

FLYST is a deep tech B2B, helping online fashion retailers know in real time what part of their inventory fit seasonal trends and how fast they will sell it, in what colors and size.

Co-Founder

IdEA - Institutul de Excelenta in Antreprenoriat

Keeping together founders from every Venture Accel cohort to maximize their program involvement and outcomes; managing SM strategy and content; hosting and serving as the Single Point of Contact (SPOC) for the monthly Pitch It UP sessions.

Community Lead

RE-COLLECTIONS

RE-COLLECTIONS (formerly operating as Garderoba Infinita) is the Romanian fashion startup that reduces the waste. Our mission is to build a circular fashion community. 

I graduated Founder Institute program (Bucharest Chapter) in May, 2018. Garderoba-Infinita was a finalist startup at Techcelerator (March, 2018), Bucurestiul Intreprinzator (May, 2018) and Guerrilla Camp (June, 2018). Later on, in 2021 I was among the winners of Cohort #3 of Commons Accel. 

In 2019 our first brick and mortar store opened in Bucharest (Bd Banul Manta 6A). Later on we moved to a bigger location, in Titulescu 119, and after 18 months we decided to move exclusively online. 

https://www.instagram.com/recollections_gi/
https://www.facebook.com/recollectionsbygi
https://recollections.substack.com/
https://open.spotify.com/show/0o5I0Dl0usitqfHUrtycon?si=bzTHOxJTSEKlEn1jwhRsNw&nd=1

Fashion Days Group

Campaigns Project Manager

* project owner of Sorting, Popups and Landing pages;
* Project Manager (from Fashion Days side) for all the front end redesigning process of eMAG Fashion category;

Business Project Manager

* designing the content marketing strategy for all the FD countries 
* establishing KPIs & local targets for each country
* planning the editorial calendar for blog & social media channels 
* working closely with commercial managers to ensure the sync of timelines for main campaigns 
* developing, managing & evaluating exciting performance-driven content
* looking for constant improvement in SEO through relevant, engaging content
* identify & leverage exciting behavior trends in FD audience

Content Marketing Manager

TinaR.ro

* ongoing pursuit of possibilities to transform online customer journey and subsequently the buying experience  
* Coordinating the digital strategy (campaign mapping, tactic execution and regular reporting)
* Leading centralized digital channels communication (email marketing, social media, referral)
* Providing input to a better e-commerce performance (deployment of new features connected to the existing customers need, functional integration focused on successful customer acquisition)
 * Driving A/B Testing and personalised experiments in order to increase conversions   
* Managing PR partnerships in order to increase the desirability of TinaR.ro inventory  
* Reporting to the General Manager

Digital Karma Optimization

Tuxedo confessions - online designers e-shop

TuxedoConfessions.com is an online fashion collective (clothing & accessories). 
It was a wonderful start. Thanks, Forbes: 
http://www.dianacosmin.com/wp-content/uploads/2011/07/AdrianaAncuta_DN.pdf

You know I traveled to Moon? This is my selfie ;)
http://www.luerzersarchive.com/content/show/id/120

I also made a trip to RFTB (meaning: Romanian Fashion Trends & Brands) where I was a speaker along with Andreea Beltic. Topic: Romanian Fashion e-commerce. 

Main & serious work :) 
+ Buying: 40 designers from Europe in our portfolio
+ PR: media connections with fashion editors & stylists 
+ Advertising: FB Ads, Google remarketing ads  

Events (part of the past, but yes, part of the story): 
+ in charge with 4 issues of SHOES IT! - contemporary shoes and bags fair (800 visitors, each); 
+ 3 POP-UP stores hosted by Cafepedia, British Gallery and Embryo

Digital: 
+ daily update on FB page (https://www.facebook.com/TuxedoConfessions)

owner

Luly.com

Head of Communication

Netbridge

some of you will envy me because I was in charge with these super hero tasks :) 

* inventory management (focus: keeping in mind what people need when searching for fashion on Okazii.ro) 
* new business (focus: more & more e-shops to join OkaziiFashion) 
* market research (focus: understanding the beauty & the beasts in Romanian fashion retail)  
* marketing campaigns (focus: connecting sellers to lots of fashion passionate buyers) 
* events (focus: networking with benefits, delivering to vendors info about trends & what's new on okazii.ro)  
* FB daily content (focus: smiling ;) & promoting hot items here: facebook.com/OkaziiFashion)

... long story short: my daily concern was the GMV of Fashion category (clothes, shoes, accessories ... beautiful, right? ;)

Fashion Category Manager @ Okazii.ro

AloModa.ro

+ fashion articles (reviews on local designers' collections; fashion news)
+ co-supervising 3 events (AloChic Meet) hosted by Idelier, Ordinary People, Entrance and dedicated to blog community and fashion editors
+ co-developing 3 projects: AloChic Diary (a limited edition of 20 notebooks), AloChic Pumps (a limited edition of 20 shoes) and a limited edition of 10 dresses designed by George Neagu exclusively for AloMoDa.ro
+ co-supervising Genuine.ro - a project dedicated to MADE in RO design (contemporary clothes design, accessories, objects and photography); the project benefits from the support of some very important people in the fashion industry and the media: Cristina Bazavan, Marian Palie, Amelia Turp Balazs, Irina Markovits, Stefan Cosma.

editor

clandestino.ro

On air on Clandestino.fm - online radio - each working day, from 4-7pm (reporting on music news, cool-hunting, dance, fashion and events).

radio DJ

Co-Founder & CEO at RE-COLLECTIONS

a long life pursuit of happiness; 
finding my call in fashion;
getting ideas out of the dark;

❓ What do you think are the top 5 fears of Romanian startup founders? I'm curious if you agree with the list I've made for the Curatorialist platform. I've interacted with over 100 founders in recent years and I consider myself a good observer. Maybe a bit biased, but still ;))) 

I mention here the first 2 out of 5: 
1️⃣ Fear of getting a co-founder 
2️⃣  Fear of networking 

Adriana Ancuta

curatorialist.ro • 5 min read

Despre antreprenoriat și frici | Guest Editor: Adriana Ancuța, antreprenor în serie

✍ “Mai ales în perioadele de recesiune economică, femeile și minoritățile au făcut mai mult cu mai puțin.” ( Aileen Lee, Cowboy Ventures, investitoarea care a lansat unitatea de măsură: "unicorn') 

Am căutat pentru Independent news cele mai relevante informații despre femeile fondatoare de startup-uri din RO și global. Trei idei cu care am rămas:

✅ în SUA crește numărul startup-urilor unicorn din domeniul AI fondate de femei

✅ în RO firmele fondate 100% de femei au o rată medie a profitului net de 15% (vs 8.3% profit în cazul firmelor deținute de antreprenori)

✅ global, sub 3% din volumul anual de finanțări ajunge la femei acționare în companii din tehnologie și până la 15% în echipe mixte (diferența e de 82%)

Mai multe date, în articol >> 
https://lnkd.in/duh3J2MK


independentnews.ro • 2 min read

Numărul companiilor unicorn fondate de femei este în scădere - Independent news

C4DP #42 "Despre Frugalitate și alte virtuți asociate" cu Adriana Ancuta 

Viața ta funcționează în paradigma minimalismului sau în cea a excesului? 
Dacă nu știi exact ce să răspunzi, e semn că sesiunea din 23 Aprilie e pentru tine. 
Vei descoperi strategii practice pentru a-ți optimiza timpul și banii, investind în experiențe autentice și împlinire personală.
În cadrul evenimentului, vom explora întrebări importante precum:

Cum îmi construiesc propriul sistem de operare frugal?
Frugalitatea este un demers personal sau influențează și relațiile cu ceilalți?
Cât de durabilă este frugalitatea?

Formular înscriere:https://lnkd.in/d74YRVri

#C4DP #DezvoltarePersonala #Frugal

C4DP #42 "Despre Frugalitate și alte virtuți asociate" cu Adriana Ancuța

Ediția de aseară a C4DP a fost o incursiune captivantă în lumea frugalității. 
Am explorat modalități de a trăi mai simplu și mai conștient, analizând în detaliu costurile în diferite  aspecte ale vieții noastre, cum ar fi cumpărăturile și alimentația.

#C4DP #DezvoltarePersonala #Frugal

Uhmmm, study shows that ...  
😲 76% of emotional spenders admit that 
doing so has led to overspending, 
and 
😨 39% of them say 
they’ve gone into debt as a result! 

More details about how to overcome 'retail therapy' in my article published by Independent news 

Taplio

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Taplio

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