Pensalab Instrumentação Analítica

Product Marketing and Market Intelligence Leader

Doc Marketing

• BUSINESS ANALYSIS: I excel in analyzing markets, trends, competition, product usage, pricing, service models, and end-to-end customer experiences.
• MARKET SIZING: I determine the market size for selling products and services.
• STRATEGIC EXPERTISE: I define business strategies, including positioning, value propositions, brand personality, and communication channels.
• MARKETING STRATEGY: I create action plans, allocate resources, and manage budgets.
• PRODUCT LAUNCH STRATEGY: I specialize in launching new products and business lines.
• GROWTH OPTIMIZATION: I maximize marketing and sales funnel stages.
• RESULTS-DRIVEN ANALYSIS: I analyze data, present insights, and implement corrective actions.

Results:

- BUSINESS STRATEGY: I established the marketing strategy, allocated resources, set priorities, and crafted the products/services' value proposition, communication strategy, and digital marketing plan from the ground up.
- INCREASED SALES: I successfully boosted sales of additional services by 200%, reducing the impact of seasonal fluctuations on revenue.
- COST REDUCTION: I optimized marketing strategies and prioritized actions with the highest return on investment, resulting in a 20% reduction in costs.

Marketing Director

Stone Age

Responsibilities:

• STRATEGIC MARKETING: craft marketing plans that attract, convert, and engage customers effectively.
• TEAM LEADERSHIP: Develop and implement business strategies, leading direct and indirect teams.
• OKRS AND BUDGETS: Define and direct OKRs, budgets, and resources for accurate forecasts and approvals.
• DATA-DRIVEN GROWTH: Deliver business growth by analyzing consumer behavior and sharing insights and trends.
• CAMPAIGNS: Create and lead digital campaigns across channels: Inbound, Outbound, social media, E-mail, Marketing Automation, influencers, hybrid and in-person Events, A/B tests, Digital Analytic Tools, SERP, Sales, and product materials.
• AGENCIES GUIDANCE: Guide agencies and other suppliers, ensuring measurement and evaluation of all marketing efforts.
• PERFORMANCE REPORTING: Analyze marketing plan performance, including creatives, channels, conversion, and ROI, reporting to leadership monthly.

Results:

› MARKETING IMPLEMENTATION: I successfully built the marketing department from scratch.
› GROWTH IMPACT: Marketing efforts create new sales opportunities with an exceptional return on investment (ROI).
› CUSTOMER-CENTRIC SHIFT: Successfully transformed all sales, product, and communication materials by 100%.

Head of Marketing

Sencinet

Responsibilities:

• STRATEGIC MARKETING: Deliver marketing plans tailored for Latin American countries, using the right tools to attract, convert, and engage customers.
• LEADERSHIP: Recruit and lead successful teams across Latin America, implementing business-driven strategies.
• OKRS AND BUDGETS: Established and managed OKRs, budgets, and resources for accurate forecasts and adoption.
• COMPREHENSIVE CAMPAIGNS: Manage digital campaigns across the website, SEM, SEO, ads, inbound, outbound, social media, email, marketing automation, hybrid and in-person events, A/B testing, digital analytics tools, SERP, sales, and product collaterals.
• PRODUCT MARKETING: Perform product campaigns for diverse sectors.
• DATA-DRIVEN INSIGHTS: Improve business results by analyzing trends across countries.
• AGENCY OVERSIGHT: Measure and evaluate marketing efforts with agencies and suppliers.
• PERFORMANCE REPORTING: Analyze creative, channels, conversion, ROAS, and ROI for monthly leadership Latin America reports.

Results:

› MARKETING IMPLEMENTATION: I successfully established the LatAm marketing department from scratch.
› SALES IMPACT: The marketing efforts successfully generated new sales opportunities.
› MARKETING IMPLEMENTATION: I successfully built the marketing department from scratch.
› CLEARLY DEFINED BRANDING: I structured the brand architecture to enhance market understanding.
› BRAND AWARENESS: Sensinet's press communications have significantly improved from zero.


Marketing | Digital Marketing | Growth | Inbound | Branding | SEM | SEO | Programatic | PR | Events | Social Media | Marketing Automation | Performance Marketing | Strategy

Senior Marketing Manager LatAm

Neurotech

Responsibilities:

• STRATEGIC MARKETING: deliver plans that attract, convert, and engage customers to achieve business goals.
• LEADERSHIP: Define OKRs, forecasting, and resources accurately. Successfully recruited and led direct and indirect teams developing and implementing all strategies and business-driven actions.
• COMPREHENSIVE CAMPAIGNS: Design and manage the execution of all digital marketing calendars and campaigns: website, SEM, SEO, advertising, inbound, outbound, social media, email, automated marketing, live events, A/B testing, analytics tools, SERP, sales, and product materials. 
• PRODUCT MARKETING: Perform Go To Market campaigns for diverse sectors.
• AGENCY OVERSIGHT: Measure and evaluate marketing efforts.
• PERFORMANCE ANALYSIS: Manage, analyze, and review the performance of the marketing plans, including creatives, channels, funnel conversion, and ROI, for monthly reporting to senior leadership.
• DATA-DRIVEN SUCCESS: improved business results by analyzing data and understanding consumer behavior.

Results:

› MARKETING IMPLEMENTATION: I started the marketing department from scratch.
› REMARKABLE GROWTH: Neurotech's revenue has surged in just two years with support from marketing actions.
› BRAND AWARENESS: Neurotech became a sector-leading brand.
› CRITICAL BENCHMARK: The Neurotech Credit Demand Index (INDC) is a vital market measure.
› CUSTOMER-CENTRIC APPROACH: The product brand architecture prioritizes clear communication and customer focus.


Marketing | Marketing Digital | Growth Hacking | Comunicação Corporativa | Inbound | Outbound | Canais | Branding | SEM | SEO | Programatica | Assessoria de Imprensa | Eventos | Midias Sociais | Automacao de Marketing | Endomarketing

Marketing Manager

Santander Brasil

Responsibilities:

• MARKET SEGMENTATION STRATEGIES: Designing and delivering plans that attract, convert, and engage customers to achieve business goals, sharing the best practices with Latin American countries, and driving B2C and B2B results.
•	CUSTOMER EXPERIENCE: Responsible for Customer Experience Management in all relationship stages for different consumer segments.
• LEADERSHIP: Define OKRs, forecasting, and resources accurately. Successfully led direct and indirect teams, developing and implementing all strategies and business-driven actions.
• BUDGETING: Prepare and revise forecasts and business cases.
• PRODUCT INNOVATION: Perform research, analyze product-market fit, and launch solutions for diverse sectors.
• MARKET INSIGHTS: Analyze and share market scenarios, trends, competition, research, consumer behavior, risks, and other information between countries, identifying opportunities for revenue growth to improve business results.
• PROJECT OVERSIGHT: Act as PMO for cross-departmental initiatives: sales, retail, IT, risk management, CRM, call center, legal, operations, product development, payments, and measure and evaluate project efforts.
• COMPREHENSIVE CAMPAIGNS: Briefing and managing the execution of all marketing calendars and campaigns, including website, digital channels, advertising, email, promotions, events, and sales and product materials. 
• COMMERCIAL PLANNING: Planned commercial visits and training sessions for bank agencies and other areas.
• PERFORMANCE REPORTING: reporting projects and results and segmented P&L for Brazil, Latin America, and Spanish leadership.

Results:

› COST EFFICIENCY: Significantly reduced costs while expanding customer reach through successfully launching a new digital product.
› REVENUE BOOST: I boosted per-customer revenue significantly by introducing an exclusive new segment value proposition and remote customer service model.

Marketing Strategy and Customer Experience Manager

ABN AMRO Brazil

- MARKET SEGMENTATION STRATEGIES: I developed and implemented plans to attract, convert, engage, and monetize customers to achieve business goals.
- CUSTOMER EXPERIENCE: I managed the customer experience at all stages of the relationship for different consumer segments.
- MARKET INSIGHTS: I analyzed and shared market scenarios, trends, competition, research, internal data, risks, and other information between areas, identifying revenue growth opportunities.
- BUDGETING: I prepared and reviewed volume, revenue, and project business case forecasts.
- PROJECT MANAGEMENT: I ​​acted as PMO for initiatives and projects, coordinating with segments, channels, sales, retail, IT, risk and credit, CRM, call center, legal, operations, products, payment methods, etc.
- PRODUCT LAUNCHES: I managed product launches and sales communications with online and offline materials. - COMMERCIAL PLANNING: I conducted sales visits and training sessions for bank branches, call centers, and other areas.
- PERFORMANCE: I prepared reports analyzing projects and results and segmented P&L for Brazil's Executive Committee and Presidency.
Results:
• NPS SURVEY: I implemented the NPS survey for customer segments.
• INCREASED REVENUE: I increased revenue per customer through a value proposition created for a new segment. I increased the average revenue per customer through intelligent offers based on the customer's life cycle.
• INCREASED SALES: I launched an innovative product version adapted to customer needs, resulting in a substantial increase in sales.

Marketing e Customer Experience consultant

Marketing Director. Excell in Strategy Development, Digital, Growth, Communication, and Branding | MCIM certified

🎯 I've been transforming Marketing and Customer Experience strategies into measurable results for 20 years.

I'm a marketing executive passionate about connecting brands with people and generating sustainable growth. Throughout my career, I've had the privilege of leading transformations at companies such as Santander, Neurotech, ABN Amro, and Totvs, always focusing on results that directly impact the bottom line.

My expertise includes:
• Leading multicultural teams and developing talent. 
• 360-degree strategies that increased revenue by up to 40% in previous projects. 
• Implementing data-driven methodologies (OKRs, NPS, sales funnel). 
• Budget management with proven ROI.

What drives me: I believe that marketing goes beyond strategy and actions—it's about creating genuine connections that transform businesses and lives. I have solid experience in B2B and B2C markets and am fluent in English and Spanish for international projects.

Let's connect to explore how my skills can enhance your team and unlock new opportunities for driving business success. Email: dedarizzi@gmail.com


#digitalmarketing
#growth
#socialmedia
#branding
#teamleadership
#productmarketing
#customerexperience

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