Trust3.0

Member Board of Trustees

Reckitt

Challenge the status quo to accelerate Reckitt's journey in data driven marketing. Unlock the use of 1p consumer data and help brands develop a 1p acceleration programme focused on acquiring quality, brand relevant data on consumers in order to optimise media effectiveness, increase consumer lifetime value and drive market penetration.

1st Party Data Assets Manager 

Fetchmyorder

Define the role of the website, lead the website replatforming and IA restructure.
Build and implement the content strategy for the website.
Implementation of the HubSpot Marketing suit to support the business new business goals
Manage the PPC/Display agency and define the new business acquisition startegy.

Digital and Ecommerce Consultant

Mark Warner

Own the Mark Warner website and all other digital platforms and lead the development strategy to drive online performance whilst constantly making improvements to the customer experience and conversion metrics. 

Manage the set-up of new sales channels for the business using OTAs and set up strategies to boost sales performance through these channels. 

Responsible for enhancing the performance of SEO, PPC and Display channels and optimise budget to ensure revenue and performance targets are being met.

Website and Digital Manager

Amplify

Lead the development and implementation of the CRM system (HubSpot) and onboarding email strategy, working with the app development, product, UX, sales and marketing teams.

Cosmos Tours

Responsible for the planning, management and delivery of the development roadmap for Cosmos, Archers and Avalon consumer-facing websites, booking engines and APIs.

Introduce the business to an agile way of working for website developments by setting up the agile framework and prioritisation matrix. Work with the product owner to define clear development roadmaps that support the commercial needs and the global business trading requirements and manage the delivery of these roadmaps.

Lead and plan the delivery of optimisaton roadmaps to improve data capture and reduce pain points for customers starting their booking journey online. Collect customer feedback and use this to influence the roadmap for UX enhancements on key areas of the website as well as part of bigger projects.

Project manage the delivery of a wider project portfolio including website replatforming to Episerver, CRM development to create a single customer view, API compliance, server migration .

Digital and Ecommerce Manager

Carnival UK

Manage all website content projects from content prioritisation, planning and briefing to development and publication. 

Defined the website test framework for Cunard and P&O Cruises to facilitate the prioritisation process and lead the strategy for the development and implementation of test. 

Work with the content and CRM teams to identify key online segments and set up tests to optimise the email customer journey.

Lead the planning and delivery of the annual product launches on the brand websites (UK, AUS, US) ensuring an end-to-end online customer journey. Take a customer-centric approach when developing new landing pages to enable a high user engagement leading to conversion.

Project managed the content migration of the brand website for UK, AUS and US and launched the new website IA, navigation and homepage design liaising with the development agency to ensure all SEO requirements are met. 

Create and own the weekly digital marketing report for senior leaders and utilise data analysis skills to evaluate website and acquisition channels performance, provide insights and recommendations to improve the user journeys.

Digital Executive - Content and Customer Experience

P&O Cruises

Use the website Content Management System to update content, imagery and create bespoke marketing pages or other content on the website.

Ensure that website content is optimized for SEO

Organise and fulfil all aspects of email creation and distribution using a third-party email-marketing tool.

Provide accurate and timely reporting and analysis of all pertinent email marketing statistics.

Plan, manage and grow the brand’s social presence, including Facebook, Twitter, YouTube, blog and Community forum.

Digital Marketing Assistant

regs4ships Ltd

Define the brand guidelines and ensure that all marketing materials do no deviate from the established

Manage small project-based budgets to develop online marketing campaigns. Liaise with designers, media and publishers to produce materials of visual impact and launch advertising campaigns.

Copywriting of articles, newsletters, press releases and marketing materials for each product reflecting key messages and benefits.

Develop email campaigns to inform customers of new products or services and create full report on their performance.

Marketing Executive

Adulmec

Internet media company that provides websites, software solutions, interactive platforms and online advertising.

During my time in Adulmed i developed customized business application forms allowing companies to create their profile on company-owned online business guides. Acting as first point of contact with clients i was promoting company’s services in developing websites.

Account Manager

An experienced, self-motivated and commercially minded marketer, with a proven focus on online customer experience. Skilled in managing multiple projects simultaneously, problem solving and applying analytics data to create products that support the business goals and improve the online user journey.

Taplio

Adriana Dumitrache's Linkedin Analytics

Adriana Dumitrache

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Adriana Dumitrache

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