Ideas to Power Your Future, The Newsletter

Real growth, not hacks! Build a sustainable, future-proof business. I'll teach you how in 10 mins or less per week. Get weekly strategy advice, in-depth trend analyses, and ideas to help you build a resilient business --> https://www.adrianatica.com/newsletter/

Owner/ Factotum

Copywritech

The digital marketing agency for smart tech companies. We help companies in XaaS, networking, telecom, web development, cybersecurity and more reach their marketing and business goals. 
- Strategy
- Copywriting 
- SEO content writing

Owner

Idunn

Digital marketing agency supporting clients all over the world.

idunn.pro

Nivis

- Marketing of hardware and software products with focus on the North American and European markets;
- Designing and implementing marketing and communication strategies;
- Working closely with the engineering department to build product positioning and messaging; 
- Press release writing and distribution;
- Content writing and supervising the graphic design for technical and promotional documents (data sheets, brochures, user guides etc.);
- Writing website and social media content;
- Creating loyalty and channel marketing programs (B2B);
- Performing market analysis.

Marketing Manager

QEES

•	Launching new products (home automation field) on the European market;
•	Preparing and implementing Marketing & Communication Strategy – B2B and B2C;
•	Writing press releases;
•	Creating & implementing online strategy (website/blog, SEO, Social Media etc.);
•	Creating & implementing promotional & loyalty programs (B2B);
•	Supervising the design and tech writing for all packaging elements: boxes, user guides, labels etc.
•	Supervising QEES’ participation as an exhibitor at international fairs and tradeshows (such as Light + Building in Frankfurt);

Enforce Media Services

Marketing&Communication Consultant

Set Events

PR & Marketing Specialist

New Europe Media

Senior Account Manager

No-BS, zero-hacks marketing strategy. I help people build & grow a future-proof sustainable business. | Here to make you think. | Marketing strategist, trend analyst, writer.

15+ years in digital marketing. 3x solopreneur. 
Ask me anything about growing your business.

Whoever came up with these needs to be in charge of naming everything under the sun.

Adriana Tica

I'm currently recording the Audience Accelerator course and can I just say THIS IS HARD AF!

Kudos to all of you who produce video content every day, you are rockstars!

Current issues:

⚡ The light reflects in my glasses. Without the glasses, I'll squint at the deck and look pissed throughout the course. Like the worst teacher you've ever had.

🦇 I need a light source because my husband and I are bats. We like darkness so our home is very, very well shielded from the sun.

💅 Should I wear make-up or go for a natural look? I know, superfluous but real. I landed on very light makeup just because a zit decided to make its appearance today. Oh, and my hair has a life of its own (see pic.)

🗣 It took me 4 tries to say my name right. I dunno why, I've done it dozens of times on podcasts and interviews. Perhaps because I'm *very* invested in this.

🎙 I kicked the microphone off the table 2 times. It's still working, so this is my miracle of the day.

TL;DR: I might take a nap.

How's your day been so far?

Oh, have I mentioned this is HARD AF? NO?! Well, it is. 

Thank you for coming to my VentTalk.

"Build a $100 digital product and all you need are 3 sales every day to make over $100k a year. Come on, it's just 3!"

You've seen gurus preach this as a way to "stop trading time for money", right?

The math looks like it's mathing but it ain't. 

🤯 Courses and other knowledge products convert at ±1% on email*

🤯 Organic social media converts at 0.3%** — and this is very optimistic. This rate refers to people who SEE your content, not those who follow you. With reach being what it is today...you get the point.

Let's math again. To get to $100k/year:

→ You need over 100,000 email subscribers
→ You need over 300,000 DIFFERENT people to see your posts on social media
→ Or a combination of the two.

This is why I talk about building an audience so often. Without an audience, it's like screaming into the void. Fun, but useless.

Mid-July, I'll be showing you how to build that engaged audience that converts above industry rates. 

Join my VIP list and you'll be the first to learn how to build an engaged audience without spending 5 hours a day on social media: https://lnkd.in/dXKcz4gH 




*Source: Duped podcast
**Source: DriftLead

Conventional wisdom says educational content is top-of-the-funnel, designed to build awareness, not generate conversions.

I disagree! You can convert with educational content.

Meet the Accelerated Funnel formula (patent pending 😁):

1. Start with a contrarian take ("most people do X but I think it's wrong")

2. Credential yourself (optional — why should we listen to you?)

3. The better way to do it (your detailed process)

4. (Social) proof

I tested this on my own content and on dozens of pieces written for clients. Grab the full detailed breakdown and a template to build your own Accelerated Funnel: https://lnkd.in/dJq5_M7H 

P.S.: See how this post follows the Accelerated Funnel formula? I love going meta!

I never worked harder on anything in my entire life! So I've never been prouder to announce something:

🎉 The Audience Accelerator course is LIVE and ready to welcome you! 🎉 

What you'll find inside:

✅ A framework to help you build a large AND relevant audience, on any social media and non-social-media platform.

✅ An easier way to sell products and services to an engaged audience that trusts you and that's ready to buy from you.

✅ NO hacks and "hook" templates, but perennial principles rooted in psychology and sociology. Because channels come and go but people will keep responding to the same triggers for centuries to come.

My proudest achievement with this course is the fact that I made it easy for you to take action:

✅ 80+ minutes of action-focused learning
✅ 12 lessons
✅ Action items after each lesson — designed to give you quick wins and tangible results
✅ Worksheets, spreadsheets, additional resources.

Want to build an audience WITHOUT spending ages on social media and praying to algorithm gods? Your entry portal is here: https://lnkd.in/ddyArkms

Matt Thomas 🥁 

🥺 Do you feel like your audience doesn’t respond to your offers and pitches?

🥺 Like your conversion rate is in the gutter?

🥺 Like you pour everything you’ve got into building excellent products and services but your audience shrugs them off?

I feel you. I’ve been there.

When I first launched my agency, I built an audience. But it was the WRONG one. So of course no one bought anything! 

Read my cautionary story and learn how to avoid repeating my mistake. Learn how to build a RELEVANT audience: https://lnkd.in/dit2BCHV

P.S.: My course on building a large and relevant audience goes live tomorrow ONLY to my VIP list. Are you on it? Let me know in the comments if you want in and I'll send you the magical link.

4 ways to sell something — anything

1️⃣ Inbound/organic marketing

2️⃣ Sales/cold outreach

3️⃣ Paid growth/ads

4️⃣ Networking

Tomorrow, on Ideas to Power Your Future, I'll tell you all about each of them and what to use depending on what you're selling.

Not on my list? Join 3000+ digital entrepreneurs and find out why uber-smart people like Stacy never miss an issue: https://lnkd.in/d5iwrtur


#marketing #sales #inbound #outbound #strategy

The Lindy Effect: the older something is, the longer it's likely to be around in the future.

In other words: build your business on perennial ideas, not passing trends or fads.

In last week's issue of Ideas To Power Your Future, I taught my subscribers how to apply the Lindy Effect to their marketing and business.

Missed the issue? Grab it here and learn how to future-proof your business: https://lnkd.in/dvRBVbu8

#business #entrepeneurship 

*Image via Sketchy Ideas

Spend $350 to make $9,000 in 24 hours?

That's the kind of ROI I like! Do you?

Schedule your 1:1 strategy session with me below 👇

OR keep reading to find the story my client is referring to:

🤓 After each session, I send all my clients a document with additional advice, my initial assessment, growth ideas, and other goodies.

🗒 For this particular client, I created a few templates/frameworks to use to sell their products on social media.

What happened next blew my mind 🤯

My client took one framework I created for them and the accompanying example post, turned it into an email, sent it to their list (on a Saturday!), and made $9K.

🤑 Ka-ching!

That's a 3500% ROI on their session with me! And that's just the ROI of a tiny add-on, not the full thing.

You know what to do if you want similar results!* 👇
https://lnkd.in/dpPhXv23



*Note: every business is different, so this is not a guaranteed ROI. Yours can be higher or lower but, provided you implement what we discuss, the chances of zero ROI are abysmal.

What piece of trite advice that’s actually sh*te 💩 grinds your gears the most?

Here are some of ours (Hannah's Michael's, and mine) for your viewing pleasure:

😤 Keep it short because long-form content doesn’t work anymore (yeah, it does!)

😤 Sell every day. Make offers, send emails, BLAST THEM DMs! Sure, but won’t you get tired of sounding like a used car salesman? There are better ways to stay top of mind every day!

😤 Shove your offers down people’s throats the moment they follow you or subscribe to your email list. It works in some cases but more often than not it works to annoy people.

😤 Maximize your profit no matter what! Good business advice in general but it’s often better to leave $10 on the table today so you can collect $100 tomorrow. We’ll tell you how to figure out when to leave money on the table too!

😤 Don’t add links to your social media posts UNLESS YOU WANT TO SINK INTO THE DEEPEST PIT OF OBLIVION. Nope, it’s not illegal to add links (yet!)

😤 If you can’t measure it, don’t do it. 

😤 You need to measure what matters.

😤 If you use a quiz for lead gen, make it short and simple. 

😤 Do whatever you can to collect emails

😤 Don’t trust your gut, trust the data 

😤 Say YES to opportunities with big-time influencers  

We’ll dissect all of these and several others next week, Wednesday, July 3rd.

Who: Hannah, Michael, me, and YOU. Bring your pet peeves and let’s talk about why you should always take generic marketing advice with a grain of salt.

Where: here, on LinkedIn, of course. No external links this time, although it would have been very meta. You can RSVP below

Why: because if we all abide by the same advice, we’ll all create the same assets, products, and 

Come learn how to stand out. It all starts with knowing when to ignore common advice and when to heed it.

"How I" content gets likes and clicks.

"How to" content establishes you as an authority.

Why?

Because to write a "how to" piece you need more than one success story. Better yet, it's not just YOUR success story.

You need a deeper perspective and more experience.

Here's how and when to use "how I" and "how to": https://lnkd.in/dUHfDFHe

Bonus: how to make "how to" content sound less boring. See what I did here?

Which is your favorite?

P.S.: Found this useful? Hit the repost button!

Rebecca Holcomb

Your content pillars have to make two people happy:

✅ Your ICP
✅ Your accountant

So how do you hit that sweet spot?

It all starts with a BIG idea, the driver, the value that makes you tick — look beyond financial motivation to find it.

Last week, I taught my subscribers how to identify their big idea and their profitable content pillars — with examples and a detailed step-by-step approach.

Missed the issue? Read it here: https://lnkd.in/dkR3GqXy

If you found it helpful, please hit the repost button and share it with your community!

Do you remember the last three reels or TikToks you watched?

No?

But you remember the plot of Romeo and Juliet, right? At least vaguely.

So, why do some ideas seem to live forever, while others die out in days?

Tomorrow, on Ideas to Power Your Future, I'll tell you all about The Lindy Effect — the longer something has been around, the longer it will stay with us in the future.

And how to apply it to your business and marketing strategy, of course.

Not on my list? Join 2900+ smart digital entrepreneurs like John, who get even smarter about marketing every Thursday: https://lnkd.in/d5iwrtur

What would you build if you only got paid when your client gets results? 💡

This is the question that fueled The Guided Strategy Blueprint. It's the easiest, fastest, and most affordable way I can help you meet your marketing and business goals.

I knew that most of my audience needed strategy help. They have almost everything in place, save for a clear medium-term vision and a roadmap to reaching it.

So I took my 17+ years of experience in marketing and condensed it into a single template, a document designed to get you results.

Not just any results -- the results you want, whether it's a 7-figure business or a 10-hour workweek. It's your journey and your map, I'm just there to hold your hand and give you practical advice every step of the way.

If you need a bit more clarity and expert strategy advice that doesn't cost a fortune, this guided template is for you.

Grab it here 👉 https://lnkd.in/dAxaXX6S

It's 5x more expensive to acquire a new client than to sell to an existing one. This is why your business needs a value ladder: more steps your clients can climb, more products/services they can buy.

It usually looks like this:

✅ Free content: newsletter, social media posts, blog posts, lead magnets.

✅ Entry-level offer: digital downloads — cheap enough to be bought on impulse –, short self-guided courses, a bite-sized service (like copy review or small design tweaks). Usually priced under $100.

✅ Mid-level offer: more expensive digital downloads, courses, consultations, coaching sessions, services. Usually priced at $100-$999.

✅ Premium offers: 1:1 coaching/consulting, cohort-based programs, done-for-you services. Usually priced at $1000+.

Read more about building value ladders ➕ how I built my own: https://lnkd.in/ddfyTGZy

Content pillars are the bedrock of any content strategy, social media or not.

Tomorrow, I'm emailing my subscribers the deep dive on:

✅ How to identify your BIG idea i.e. what fuels your content pillars

✅ What makes a content pillar relevant to your business

✅ How to create content pillars

✅ My own content pillars

Want to create content that resonates with your audience AND keeps your accountant happy? 

Join Tim Perry and other 2900+ digital marketers who get smarter about strategy every Thursday: https://lnkd.in/d5iwrtur

I just did a weird thing and wrote an email that details my strategy for the launch of my course, Audience Accelerator.

Why weird?

Because the course launches in two weeks and it might be too soon to reveal everything. It *might* — I'm just testing stuff.

Anyway, the email goes out tomorrow at 7:30am EST only to the people on my VIP list aka the waitlist for the course. Are you on it?

No? Fix that here —> https://lnkd.in/dXKcz4gH

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