Zilliant

My scope includes demand generation (including BDRs), product marketing, events, content, and evangelism.

Vice President of Marketing

Pavilion

Executive Member

Alice B. Toklas LGBTQ Democratic Club

The club's mission is to improve the lives of all San Franciscans by identifying and electing candidates who fight for inclusivity, integrity, diversity, and fairness and prioritize people's needs above politics.

Affliate Member, Board of Directors (Field)

Mindtickle

Key areas of responsibility: Demand Generation, Field Marketing, Campaign Strategy & Design, Chatbot, ABM, Customer Programs, Customer Marketing & Advocacy, Brand & Creative, Partner Marketing, Performance Marketing, Marketing Automation, Intent-driven Orchestration.

Vice President, Growth & Customer Marketing

Informatica

♦ Led the strategic design and implementation of Advocate Hub to incentivize members to continue to share their personal successes among a community of hundreds of thousands.
♦ Pioneered AI-driven multi-channel campaigns across Web and Drift to facilitate buyer’s journey of customers at scale. Generated 300% YoY growth in customer awards program participation.
♦ Developed tier-based Rewards Program to maximize efficiency and effectiveness of customer advocacy team.
♦ Oversaw the design and deployment of corporate website, involving stakeholder interviews, personalization, user experience enhancements and analytics via Adobe Experience Cloud.
♦ Maximized efficiencies and achieved 3 times lift in conversation volume in Q2 2020 by initiating and championing improvements for utilizing Drift.
♦ Implemented global management system for forecasting pipeline creation from inbound activities, enhanced YoY pipeline creation from lifecycle nurturing by 40%, and grew commercial segment revenue by 72%.
♦ Directed Informatica’s strategic use of technology, intent and data to develop persona-based programs that guide buying units to make data-driven purchasing decisions and accelerate demand creation.
♦ Leveraged AI, first party, and intent data to deliver omnichannel experiences to existing and prospective customers, increasing average deal size by 28%, enhancing conversion by 23%, and reducing sales cycles by 9%.

Sr. Director, Digital & Customer Marketing

Oracle

Led customer marketing, community, awards and recognition programs post-Eloqua acquisition for brands under the Oracle Marketing Cloud umbrella (BlueKai, Responsys, Eloqua, Compendium)

I envisioned and led short—and long-range strategic planning to enable customers to succeed by effectively leveraging Oracle Marketing Cloud through marketing-led and funded programs. I mentored team members, optimized customer success programs, and oversaw customer communications and community to deliver a superior experience.

Global Campaigns (Jun 2017 to Jan 2018)
♦ Launched digital buyer’s journey flows to improve customer engagement and reduce churn. Expanded lead volume by 30% by optimizing paid media targeting. Honored as 2017 Oracle President’s Club Delegate.
♦ Spearheaded growth and customer retention for Oracle Marketing Cloud customers across customer marketing, campaign operations, demand generation, community, and web.

Customer Programs (Sep 2014 to Jun 2017)
♦ Led transition of Topliners Community onto Oracle Technology Network and strengthened community membership by 20% YoY. Increased customer case studies for Markie Awards by 80% YoY from 2016-17.
♦ Declared winner of 2017 Sirius Decisions Program of the Year (Customer Marketing) and named among 50 Most Influential People in Sales Lead Management (SLMA Association) in 2014.
♦ Conceptualized and implemented programs to improve adoption, increase retention, and boost revenue in partnership with Global Customer Success.

Director of Customer Marketing & Global Campaigns

Oracle | Eloqua

♦ Orchestrated strategic workshops to enable successful mastery of Oracle Eloqua marketing automation solution for new and existing clients, including Symantec, Sage, BT, Hewlett Packard, Inspirato, Maple Leaf Sports and Entertainment, SunTrust, VSP, Athena and Aptean.
♦ Established trust-based advisor relationships with clients, resolved issues, facilitated internal collaboration, as well as co-developed and launched Oracle’s Modern Marketing Maturity Model.
♦ Successfully enhanced customer satisfaction, platform adoption, and upsells for Eloqua’s strategic accounts, including Salesforce.com, NetApp, VMware, Juniper Networks, Synopsys, and Adobe.
♦ Demonstrated commitment to organizational excellence by winning 2012 Employee of the Year Award.

Senior Principal Consultant

Customer Success Manager

Inside Client Manager – Virginia

Marketing Operations Specialist

I’m a B2B marketing leader with a passion for bold growth, clear storytelling, and building high-performing teams. Currently serving as VP of Marketing at Zilliant, I lead demand generation, product marketing, content, events, and brand to drive revenue and category leadership in pricing and revenue optimization.

I’ve built and scaled marketing programs at some of the most innovative SaaS companies—spanning early-stage growth to global enterprise. My approach blends creative energy with operational rigor, anchored in the belief that great marketing doesn’t just generate pipeline—it creates momentum across the entire customer journey.

Along the way, I’ve led teams through rebrands, GTM pivots, ABM transformations, and multi-product launches. I’m also a proud Pavilion member, CMO School graduate, and former customer-turned-marketer who thrives at the intersection of strategy, storytelling, and scale.

Let’s connect if you’re passionate about building modern marketing engines—or just want to trade notes on bold leadership, dog parenting, or the best spots in San Francisco.

taplio

Adrian Chang 🏳️‍🌈's Linkedin Analytics

Adrian Chang 🏳️‍🌈

Performance Score

What is Adrian talking about?