Online Education Services (OES)

Head of Performance Marketing 

iSelect

Led a cross-functional team of seven across SEM, Social, and Video, driving a major transformation in business growth strategy and brand positioning within the Australian market. Spearheaded the development and deployment of a data-led performance marketing strategy—leveraging web, customer and audience analytics to optimise user journeys and align with customer intent. This innovative, industry-first approach significantly improved key performance metrics across multiple verticals (Health Insurance, Energy, Car Insurance, Home & Contents), including increased lead capture, reduced acquisition costs, improved ROI, and higher net revenue. Additionally, refined brand messaging and audience segmentation strategies contributed to notable gains in upper-funnel engagement, brand-driven demand, and overall reputation uplift.

KingKong

Responsible for over 200 global clients & portfolio value of $15m per annum, directly managing a
team of 10, across two departments. An agency mentor, part of the leadership team defining our
services, strategy, development and culture. Responsible for evolving the team and standards in
client partnerships, storytelling with data, cross channel & conversion optimisation, funnel strategy,
attribution and correlation analytics

Head of Digital Accounts

Mindshare

Key responsibilities included the restructure of the national performance team (Syd & Melb).
Deployment of the new business vision and operational framework. Creation of new offerings
utilising wider group network services in collaboration with our own. Billings increased 30% YOY
with key business wins such as Mondelez, Sanofi, NAB, Danone and Deliveroo. My overall portfolio
budget was $46m. Sitting on the Mindshare leadership panel, contributed to the AU business
strategy planning and culture cultivation. My team became the most awarded Mindshare team
during my tenure with work across Bupa and Volvo, something I am incredibly proud of in enabling
individual/team growth, celebrating the success of what they personally and collectively achieved

National Head Of Search - FAST

Microsoft

Lead Microsoft Australia's largest client portfolio with Microsoft Advertising across Publicis Groupe,
Omnicom and selected ASX 100 companies in Australia with a revenue of $14m annually. My role
here was to lead 2 direct reports as well as the wider Microsoft Advertising AU team as a mentor.
My purpose was to provide platform enablement via education, strategy planning, speaking events
and helping shape the SERP in Australia for specific events and occasions to allow for a stronger
advertising appetite. Other notable outcomes were local support for Marcel at Publicis, and SERP design for Black Friday in Australia to maximise visitor experience and business revenue return.

Senior Strategic Account Director - Search

Salmat

As the search business unit lead, I manage a team of 16 spread across Sydney, Colombo and Manila. Within this business unit we offer SEM, SEO, Social, CRO and Content strategy and management for over 30 clients across a variety of verticals. 

I am responsible for the business unit leadership, strategic growth and direction. In doing that I have close day to day relationships and collaboration with other Salmat business units where our clients are shared across other business services such as Catalogue, Email, Web Dev, Lasoo or Call Centre.

Senior Management - Salmat Digital

Atomic 212º Group

Leading the Performance business unit of Atomic, my position ensures our services across paid search, social and display is continually evolving in its offering and our capability.

I am responsible for developing our performance operational framework, my team’s development fostering a passionate and innovative culture and utilising the right technologies to suit our product offering. I represent the performance side of our business in any new business and pitch work as well as being heavily involved in strategy propositioning and implementation planning for new or existing clients.

I am constantly engaged with suppliers, forging new relationships ensuring we remain current whilst being involved in beta testing for new releases or tool advancements.

A common goal shared across our business is raise the Atomic profile by delivering best-in-class tailored services.

Head Of Search

As a Search Director at Atomic, I am the strategic lead for a number of high profile clients, one being Australia's largest retail and corporate superannuation 	provider and another being one of Asia Pacific’s largest asset manager businesses. I also work across a number of household recognisable clients within FMCG, Sports Apparel, Gambling/Betting and travel markets, each with its own specific objective and audience.

I have close relationships across all levels in the client business structure, understanding current business objectives whilst also uncovering additional potential where we may be able to support in driving brand exposure, product sales or consumer advocacy

Internally I continuously look for efficiencies and promoting the development of the team, ensuring we are profitable as a business yet strong in our delivery aiming to be the best at what we do, successful in the eyes of our client and attractive to any potential new business.

Search Director

Columbus Search

Leading a team of 10 across a variety of verticals with some of Australia’s most well-known brands in Finance, Retail, Automotive and Food and Beverage, I am responsible for the strategic development and implementation of each client. 

I work with each client closely to understand its market place, competitors and goals ensuring we deliver fantastic results. I am of the thought that we do not offer just a service but we are an extension to each client’s marketing division so building relationships, working effectively, productively, proactively whilst also being transparent is paramount.

As a passionate digital marketer I am also extremely keen to ensure my team and the wider business continues to develop his/her own skills, this comes by way of internal training but also utilising service provider workshops so we are always a step ahead.

Ultimately I am a driver of business revenue but by doing this ethically ensures we not only drive each client’s online strategy but we continually tackle new challenges and seek new opportunities in order to grow the clients business as well as ours.

Client Performance Director

Senior Search Manager

Barina Search

Digital Marketing Strategist / Consultant / Trainer

Cogent Elliott

At Cogent Elliott my position of Digital Account Director involves the on going management and development of 4 departments within a 30 strong team who look after the ongoing development, maintenance and delivery of Land Rover's Global Websites.
This also includes the delivery of a variety of related digital projects across multiple platforms. 
Recent projects being the web Global launch of the All-New Range Rover and the Global launch of the new CI

Digital Account Director

I am an experienced Digital Marketer with a career in digital spanning over 15 years. From my introduction to search to the present day, I continue to learn about this fantastic and continual evolving and expansive industry.
In this time I have been lucky enough to work with and form close working relationships with some of the most renowned marketers and brands both in Australia and at a global level helping me diversify my skill and bring this in to my day to day.

I am a keen mentor and leader, passionately advocating diversity in the workplace, creating a positive creative culture, allowing both personal and professional growth. This, I believe allows individuals / teams to shine and great stories of success to be created.

My breadth of Digital sits across SEM, SEO, Native, Video, Social, Programmatic, Content, Data and CRO.

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