Gartner

Supporting our Tech Product Leaders and teams in the delivery of more compelling experiences and impactful GTM planning and outcomes.

Vice President, Research Analyst | Gartner | Customer Experience and GTM for Product Teams

Relocated from Singapore to Austin, TX in November 2021. Focuses on providing go-to-market advice and market guidance on customer experience, conversational platforms, applications and digital business models and ecosystems. 

Adrian advises tech product management leaders and stakeholders on how to deploy natural language processing, product marketing, and e-commerce platforms to drive profitable revenue growth. He supports product management teams throughout the entire lifecycle on how to create best-of-breed user experiences.

Senior Director, Analyst | Tech Product Management

Lazada Group

Management of key brand partnerships for Home Appliances category across the 6 countries in Southeast Asia to drive growth and profitability.

Launched in 2012, Lazada Group is pioneering e-Commerce across Southeast Asia. Lazada has grown rapidly to include over 4,000 full-time employees in the region, with operations in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Lazada has earned the trust and financial backing of key investors Tesco, Temasek, J.P. Morgan, Verlinvest, Investment AB Kinnevik and Rocket Internet. 

Revolutionizing the way we shop, and perform online transactions across the region, Lazada has an online footprint of approximately 4 million daily visits to its websites, and the largest Facebook following in Southeast Asia with over 12 million fans.

VP, Head of Regional Brand Partnerships, Home Appliances

OnePlus

Led sales and social/digital marketing operations for the OnePlus Technology team in Southeast Asia region. Acted as spokesperson for OnePlus Southeast Asia, lead and engage local communities, represent and grow the brand. Grew OnePlus operations in Southeast Asia; driving ecommerce and retail sales in Indonesia, Malaysia and Singapore

General Manager, Southeast Asia

Rancard

Providing unique value propositions of products, technologies to mobile network operators (Vodafone, MTN, Airtel), advertising agencies, content providers and the broader PaaS ecosystem via B2B marketing. Product Marketing, including guidance to marketing, business development and sales team of 6 multinational account managers. Digital marketing support and guidance for social marketing, Google AdWords and mobile advertising

Head of Product Marketing

Ensuring relevant and compelling digital content from providers are made available to our MNO partners, growing a digital catalog to cater for new mobile audiences in West Africa. Developing winning strategic relationships with content, OEM and technology partners like BBC News, MTV and Intel to maximise their returns. Business development with mobile technology interests.

Head of Content & Device Partnerships

Samsung Mobile

New Content, Apps and Services Team in Samsung South Africa and head up development of digital content for both mobile phones and SmartTV products.

Mobile Content Lead, Services

Mobile Marketing for sub-Sahara Africa (43 countries)

Specializing in campaign deployment, mobile apps deveolpment, retail management and promotions,marketing operations optimization. Matrix management of satellite office marketing managers.

Marketing Manager, Pan-Africa (Africa Regional Headquarters)

Nokia

Set up and launched new online music service, Nokia Music Store. 

Upon launch, the South African Nokia Music Store was first globally in terms of online sales, active subscriptions and downloads.

Music Program Manager, Software and Services Marketing

Increased Nokia brand preference in country from 21% to 64% leadership position in 2008.

Worked closely with the General Manager and Account managers in order to plan account-specific sales and marketing plans, co-marketing promotions and marketing proposals to customers: Vodacom, MTN, CellC and Virgin Mobile network operators.

Head of Marketing, Customer and Market Operations

Responsibilities included selecting and managing advertising and media agencies for execution across sub-Saharan Africa. Establishing ways of working, reporting parameters, financial and performance matrices with suppliers.

Head of Marketing

Nokia product research and development teams to consult on global consumer insights to ensure a better fit of product features and industrial design development.

Global Launch Marketing Manager, Entry Business Unit

Through-the-line management of product launch campaigns - planning and consumer positioning of mobile phones, POS materials, budgeting for ATL and BTL marketing collaterals. Created interactive microsites and online product information for www.nokia-asia.com.

Campaign Executive

With over 22 years of high-technology marketing experience, Adrian is a trusted advisor to tech product leaders and teams at Gartner. He specializes in customer experience (CX) and go-to-market (GTM) strategies for tech and service providers, leveraging his expertise in product management, product marketing, and product analytics.

Adrian's mission is to enable tech product leaders and stakeholders to create and deliver compelling and profitable products that solve customer problems and generate value. He supports agile product management teams throughout the entire lifecycle, from ideation to launch to optimization, providing actionable insights, best practices, and market guidance. He also publishes research reports and delivers presentations on the latest trends and innovations in CX, product analytics and GTM for product teams.

This is the year when organizations must deliver and execute on the most important trends in AI and GenAI.

Register for our live webinar to strategically plan your AI and GenAI execution and governance: https://gtnr.it/4cxJsc6

#GenerativeAI #ArtificialIntelligence #Leadership #Webinar

Adrian Lee

Hello, LinkedIn. It's so empowering to have intelligent, visionary colleagues like Gabriele Rigon. It's been a while since I participated in research on #ConversationalAI. I couldn't have asked for a more timely and important piece of research to co-author together with Bern Elliot, Danielle Casey, Arup Roy, Stephen Emmott, Anthony Mullen, Justin Tung and @Uma Challa. 

Under Gabriele's brilliant leadership, we've published the latest Market Guide on Conversational AI Solutions. For this weekend, #ProductLeaders... if you're in conversational AI, or providing a GenAI-enabled conversational UI, or even thinking about embedding foundational models in your product - read this. 


Gartner subscribers only: https://lnkd.in/gSXvU9q6  

It's always great to work with Tom Coshow. It's also always great to see our clients work with their clients to do things that are challenging. This case study is a nice example of the kinds of things that are becoming more possible with every day that goes by.  Check it out here: https://lnkd.in/gRD2Peph

gartner.com • 1 min read

30 Emerging Technologies That Will Guide Your Business Decisions

As startups adopt GenAI to enhance operational efficiency, they will advance through 5 stages of maturity.

Explore how tech CEOs should take advantage of GenAI.

Gartner for High Tech | #TechCEO #GenAI #AI #Technology #GartnerHT

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