Adrianna Vidal 🪴

Events Marketing Manager

Bigeye

✨ Grew LinkedIn impressions by 106.6% by developing and executing a comprehensive LinkedIn content strategy.

✨ Achieved a 72% increase in LinkedIn engagement by crafting compelling and shareable content for our corporate LinkedIn page. 

✨ Implemented targeted strategies resulting in a 76.1% increase in link clicks, driving traffic to our website and supporting lead generation efforts.

✨ Boosted the company's visibility and thought leadership on our primary platform by curating and managing content for two founder brands, resulting in a 10-20x increase in impressions. 

✨ Developed and executed content distribution strategies across various channels, expanding the reach and impact of content initiatives.

✨ Managed the production of high-quality blog posts, videos, and social media content, consistently meeting or exceeding monthly content production goals in a hands-on capacity.

Content Marketing Manager

✨ Cultivated and nurtured a vibrant community both on and off-line through interactive webinars, in-person events and engaging online forums.

Community Marketing Manager

Lilac Media Ashevile

✨ Lilac Media offers full service Content Marketing & Strategy consulting to startups and small businesses. 

Our services include: 
✨ Content Planning 
✨ Customer Calendars 
✨ Copywriting / Blog Management 
✨ Video & Photography Editing 
✨ Post Scheduling 
✨ Community Engagement 
✨ Event & Webinar Planning
and more! 

Based in Asheville, NC we can work with clients locally or remote.

Head of Content

Biltmore Living

✨ Conduct research to identify potential interview subjects.

✨ Conduct interviews to gather insights and quotes for articles.

✨ Craft compelling and informative written content based on interview findings and research, for monthly publication.

Content Writer

RevGenius

✨ Successfully managed an online Slack Community with a membership of over 32,000, ensuring a positive and engaging environment through effective post moderation, community announcements, and enforcement of community guidelines

✨ Implemented strategies that resulted in a 50% increase in engaged community members, fostering active participation and valuable interactions among the community

✨ Pioneered the development and implementation of member programs, including Moderator, Channel Manager, Community Volunteer, Roundtable, and Brand Collaborator initiatives, empowering members to contribute and play key roles within the community

✨ Managed email marketing strategy for a subscriber list of 45,000+, achieving consistent open rates of 35-40% through engaging content and strategic scheduling

✨ Collaborated with the Owned Media department to amplify brand reach through social media posts on LinkedIn, Instagram, and Twitter, growing impressions by 172%

✨ Built and executed a highly successful event marketing strategy, increasing virtual event attendance by 140% and creating a memorable experience for participants

✨ Created and executed virtual event programming for 5-7 weekly events, handling speaker sourcing, custom landing pages, registration forms, promotional images, and compelling written copy.

TrainYo 🏳️‍🌈

✨ Instructed classes on personal branding within the tech industry, equipping students with the knowledge and skills to effectively build their professional brand and leverage it for career success

✨ Facilitated interactive discussions and activities to help students understand the importance of personal branding in the tech industry, encouraging them to showcase their unique skills, achievements, and value proposition to stand out in a competitive job market

Course Instructor - Personal Branding

Lilac Tech

✨ Pioneered the development and launch of a brand new Slack community, that provides free resources and job matching for those in underserved populations breaking into tech 

✨ Created and implemented a comprehensive LinkedIn strategy, organically growing the Lilac Tech brand's following from 0 to 10,000+ followers, and generating over 6 million impressions in 2022 

✨ Established a weekly post series and newsletter featuring job opportunities, catering to a network of over 10,000 followers seeking employment

✨ Collaborated with other LinkedIn creators to produce co-branded content promoting joint events, webinars,  and coaching sessions

Community Manager

Beyond

✨ Consistently achieved between 100% - 156% of quota every month

✨ Added over $1.4 million in Qualified Sales Opportunities to company pipeline

✨ Created and deployed outreach sequences consisting of cold calls, cold emails, and custom video messaging

✨ Managed a portfolio of 500 B2B accounts, cultivating strong client relationships and identifying upsell opportunities

✨ Created a follow-up playbook for closed/lost leads, uncovering potential avenues for future business

Business Development Representative

Investment Company (Confidential)

✨ Closed lease contracts with average ARR of $19,000 - $25,000.

✨ Led renovation efforts at a 239 unit multifamily apartment complex which allowed a 55% increase in rental rates per unit.

✨ Increased monthly rent collections by 107% from $130,000 to $270,000.

Property Manager

✨ Oversaw lead generation for a portfolio of residential apartment complexes through online marketing including Facebook, Instagram and rental platforms. 

✨ Created and trained on-site leasing staff on running in-depth discovery meetings and uncovering prospect pain points. 

✨ Implemented follow up processes and procedures to increase close rates across multiple locations.

Marketing Manager

👋 Hey there! I'm Adrianna. A content marketer and community manager by day, and a very mediocre hiker in my free time.

🌼 Successfully managed an online Slack Community with a membership of over 32,000, ensuring a positive and engaging environment through effective post moderation, community announcements, and enforcement of community guidelines

🌼 Implemented strategies that resulted in a 50% increase in engaged community members, fostering active participation and valuable interactions among the community

🌼 Pioneered the development and implementation of member programs, including Moderator, Channel Manager, Community Volunteer, Roundtable, and Brand Collaborator initiatives, empowering members to contribute and play key roles within the community

🌼 Managed email marketing strategy for a subscriber list of 45,000+, achieving consistent open rates of 35-40% through engaging content and strategic scheduling

🌼 Collaborated with the Owned Media department to amplify brand reach through social media posts on LinkedIn, Instagram, and Twitter, growing impressions by 172%

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