Straight Up Growth = Amazon 📈

Senior Marketing Manager

- Create and execute digital marketing plan & budget with C-Level team
- Launched 2 company podcasts on Spotify 
- Utilized video content for outbound lead generation messaging

Performance Marketing Manager

- Curate Linkedin content for multiple executive profiles, resulting in a 5,000+ increase in followers
- Plan monthly Linkedin Live digital marketing panels, with over 1,000 signups 
- Coordinate influencer marketing collaboration efforts, including webinars and podcast features
- Write Amazon advertising blog content

Social Media Manager

Lavin Entrepreneurship Center

The Lavin Entrepreneur Program is a two-year undergraduate program that encourages interdisciplinary collaboration to build the next generation of SDSU entrepreneurs. Lavin students are given the resources needed to design, think, pitch and pivot their business ideas.

Selected from a qualified group of sophomore undergraduates, Lavin students come from a diverse array of majors and backgrounds in business, engineering, sciences, and arts to create innovative ideas and add fresh perspectives. The program emphasizes experiential learning to help build students’ core entrepreneurial competencies.

Lavin Entrepreneur Program Student

SDSU  |  ZIP Launchpad

- Create and post marketing materials on Instagram 
- Build relationships with partner organizations on campus to cross-promote events
- Led marketing campaigns to hit speaker event signup goals

Marketing & Operations Intern

Pineapple Labs

- Collaborated with growth marketing team to strategize, plan, and execute 4 college campaigns; resulting in over 2,000 student touchpoints, 100 merch giveaways, & 400 app downloads
- Hired, onboarded, & lead team of 5 SDSU Ambassadors 
- Bringing the college activations to life through fun brand and community relations on social media

SDSU Campus Lead

SDSU Artificial Intelligence Lab

- Led writing team to write white papers and proposals, resulting in funding raised for the next 2 years 
- Coordinated with external partners, such as the Department of Homeland Security & the US Navy to give quarterly progress  updates and request continued funding 
- Wrote and edited academic research publications 
- Led outreach campaign to revive social media accounts, website, and student recruiting efforts

Project Manager

Bridge Networking

Bridge builds relationships between businesses and their customers through our simple software tool. We combine all their contact information & social media profiles, while providing them a shareable QR code and link for their in person and online marketing uses. We also provide data on how their customers engage with their social media profiles, giving businesses insight on which platforms to focus their marketing efforts on.

- Manage social media accounts, including Instagram, Facebook, Linkedin, Twitter, and Tiktok 
- Direct pre-launch campaign, resulting in 200 downloads on App Store launch day
- Manage a team of 7 marketing and sales interns 
- Identify and communicate with potential customers

Student Entrepreneur + Co-Founder 

Vidovy

- Led a team of 5 marketing interns to create and run Instagram, Facebook, Linkedin, Tiktok, and Email marketing campaigns 
- Ran advertisements on Facebook Ad Manager and Instagram
- Grew organic audience and directed them to our landing page, resulting in over 150 estheticians signing up to beta test our app

Marketing Team Lead

REC Innovation Lab

- Worked with student founders to create their social media accounts, gain a multi-platform audience, and create & post content 
- Collaborated with other interns on planning workshops and webinars, such as the 2020 Summer Pitchfest, where over 20 teams pitched to a panel of judges 
- Teams I Assisted: Vidovy, Bridge Networking, All Source Events, Genesis, Vibesuit

Social Media Marketing Intern

- Wrote grant applications and letters of sponsorship
- Led a team of interns to meet grant submission deadlines 
- Managed crowdfunding campaign 
- Collaborated with coworkers and companies such as OmniSync and WeFund to generate funding for the REC Innovation Lab

Grant Writer

Lush Fresh Handmade Cosmetics North America

- Gained retail and sales experience while providing excellent customer service through tailored experiences, including skincare and cosmetic demonstrations
- Assisted team with meeting store sales quotas
- Learned POS and stocking skills.

Seasonal Sales Ambassador 

🎓 SDSU graduate with a B.S. in Integrated Marketing Communications

📱 Been working in digital marketing for 4+ years, and love the data & science behind social media marketing 

🚀 Working as a Performance Marketing Manager at Straight Up Growth. I'm focused on all our in-house marketing efforts, including the planning & execution of a company and executive social media strategy. This has resulted in the creation of a blog, webinar series, podcast, and over 40,000 followers across Linkedin profiles. 

🐾 Outside of work, you can catch me enjoying the SoCal sun and spending time with my dogs!

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