Adrian Pritchard's Linkedin Analytics

My role encompasses steering our global online business with a strong focus on omnichannel strategy and digital transformation while working cross-functionally across all the Sports Divisions. Overseeing the development of a world-class Digital team, we have excelled in launching websites across international markets and driving substantial revenue growth. With over 20 years of Digital experience that includes directing eCommerce at multiple Global brands in Sports, Fashion and Footwear and spearheading digital initiatives as a consultant, I bring a wealth of expertise in, sales marketing, merchandising and project management from concept to execution. Retail is in my blood! From selling bread when I was 15 and then moving to selling shoes as a weekend job when I was at college. This taught me valuable customer selling and service skills. I'm still passionate about the customer now, and it's the reason why I have a great track record growing all of the businesses where I've worked!