MaisTODOS

Leading end-to-end product strategy for digital banking solutions tailored to SMEs, including account onboarding, payment infrastructure (Pix), and credit services — with a strong focus on growth, scalability, and compliance in high-regulation markets.

Scaled Pix transaction volume to 100K+ per month within one year — a 20x increase in transactional activity — contributing to triple-digit revenue growth and increased financial service adoption among SMB clients.

Driving portfolio-level product execution by empowering PMs across discovery, delivery, and continuous optimization — ensuring alignment with business objectives, market trends, and user needs.

Managing strategic partnerships with financial institutions and service providers — negotiating terms, resolving operational issues, and aligning performance with key business metrics.

Partnering cross-functionally with engineering, design, operations, and business stakeholders to ensure product decisions are data-informed, user-centric, and aligned with organizational goals.

Supporting business expansion through increased product adoption, operational efficiency, and transacting volume across multiple markets.

Championing a culture of experimentation and continuous improvement — using metrics, customer feedback, and market insights to drive iterative learning and impact.

Coaching and mentoring Product Managers, fostering an entrepreneurial mindset, autonomy, and strategic alignment across multidisciplinary squads.

Group Manager Product Development

Tera

Product management Mentor 

Remessa Online

• B2B Product Growth & Monetization: Led the strategic expansion of the SMBs digital wallet product line, unlocking growth across key financial use cases such as international earnings (e.g. from media platforms like TikTok and Google AdSense), payroll, and cross-border transfers. Efforts contributed to a 567% YoY increase in revenue.

• Design & UX Leadership: Took over and restructured the Design function, managing UX and UX Research teams to deliver user-centric digital experiences. Aligned design strategy with product and business goals, resulting in measurable gains in user engagement and satisfaction.

• Strategic Positioning & Cross-Functional Collaboration: Acted as a connector between Product Marketing and Growth, ensuring unified product positioning across channels. This alignment strengthened our go-to-market effectiveness and improved the end-to-end user journey.

• End-to-End Customer Journey Management: Oversaw the full lifecycle for SMB clients—from acquisition and onboarding to transaction execution and retention. Improved conversion rates and product adoption through a data-informed, experience-driven approach.

• Business Outcome Focus: Developed strategies with a clear focus on revenue generation and market expansion, balancing user needs with regulatory requirements and operational efficiency in a high-complexity financial services environment.

Group Product e Design Manager

Product Division Creation & Development: Pioneered the establishment and growth of the product department, driving the innovation of news products, investment content, and interactive channels tailored for investors (a social network focused on investment).

Strategic Partnerships & Integration: Forged key alliances with strategic investment partners—including Terra Investimentos—and integrated with top research firms such as BTG and Eleven, delivering comprehensive investment, corporate, and financial reports.

Trailblazing Leadership: Became one of the first women to be elevated to partner status, transforming the company’s structure from private equity to a publicly listed entity (IPO on B3).

Market-Driven Innovation: Led initiatives that seamlessly blended product, content, and social engagement strategies, ensuring the delivery of a robust user experience that enhanced investor interaction and generated tangible business outcomes.

KOIN

At Koin, I played a pivotal role in integrating our installment payment solution with major market players, including C&A, Decolar, Mobly, and Viajanet. This involved direct collaboration to seamlessly implement our services into their platforms, enhancing their payment offerings.

Additionally, I led the development of the company's FIDC (Receivables Investment Fund) workflow in partnership with prominent banks such as Itaú and Santander. This initiative was crucial for optimizing our financial operations and strengthening relationships with key financial institutions.

These efforts significantly contributed to expanding Koin's market presence and improving our financial product offerings.


Key Responsibilities:
Vision and OKR Alignment: Coordinated the definition of vision, scope, and Objectives and Key Results (OKRs) with squads and stakeholders, directly accountable for team outcomes, metrics, and deliverables that add value to the business and the entire value chain.

Product Portfolio and Roadmap Development: Managed the development of the product portfolio and roadmap for finance and payments teams, ensuring alignment with strategic goals and market demands.

Product Discovery Leadership: Led the product discovery process with teams to foster learning and generate optimal results, promoting a culture of continuous improvement and innovation.

Cross-Functional Communication: Acted as a liaison between Product, Development, UX, and Business teams to ensure alignment and clear communication regarding product progress and processes.

Backlog Prioritization: Defined and prioritized the backlog and demands with development teams, ensuring efficient workflow and timely delivery of high-impact features.

Agile Facilitation: Actively facilitated Sprint Planning sessions, daily stand-ups, reviews, and retrospectives, promoting agile methodologies and ensuring team cohesion and productivity.

Senior Global Product Manager

CARGOBR

Agile Facilitation: Led Sprint Planning, Daily Stand-ups, Sprint Reviews, and Retrospectives, fostering effective collaboration and continuous improvement within the development team.

Cross-Functional Liaison: Acted as the primary bridge between Development, UX, and Business teams, ensuring seamless communication and alignment across departments.

Test Scenario Identification: Developed comprehensive test scenarios and coordinated User Acceptance Testing (UAT) with business units to ensure product quality and requirement alignment.

User Story Development: Crafted detailed user stories and acceptance criteria, providing clear guidance to development teams to meet business needs.

UX Collaboration: Actively engaged in Conception and UX stages with relevant teams, contributing to user-centered designs and enhancing overall user experience.

Backlog Prioritization: Managed and prioritized the product backlog and development tasks with both local and remote teams, ensuring timely delivery of high-priority features.

Financial Management Responsibilities:

Team Leadership: Supervised a finance team, providing guidance, support, and performance oversight to ensure effective financial operations.

Performance Optimization: Identified opportunities to enhance the company's economic and financial performance, implementing strategies to improve profitability and operational efficiency.

Financial Planning: Planned and managed the financial routine, including budgeting, forecasting, and financial analysis, to support strategic decision-making.

Cash Flow Management: Oversaw cash flow, including receivables and payments to suppliers, ensuring liquidity and financial stability.

Forecasting and Monitoring: Monitored cash flow forecasts and actuals, identifying discrepancies and implementing corrective actions as necessary.

Problem Resolution: Identified and addressed issues within the financial flow, implementing solutions to mitigate risks and enhance financial processes.

Product Manager

Human Resources Responsibilities:

Company Culture Promotion: Managed activities to reinforce company values and culture, creating a positive and engaging work environment.

Benefits Development: Developed and managed employee benefits programs to enhance job satisfaction and retention.

Career Path Structuring: Structured and implemented clear career progression plans, facilitating employee development and organizational growth.

Training and Development: Designed and executed training programs to enhance employee skills and support personal development.

Payroll and Leave Management: Oversaw payroll processing, vacation scheduling, time-off tracking, and various employee leaves, ensuring accuracy and compliance.

Documentation and Compliance: Managed all employee-related documentation, contracts, and materials, maintaining compliance with legal and organizational standards.

Internal Requests Management: Handled internal employee requests efficiently, addressing concerns and facilitating effective communication within the organization.

I consistently apply best practices in people management to foster a pleasant work environment, keep the team motivated, attract top talent, reduce internal conflicts, boost productivity, and enhance the company's market reputation.

Senior Financial Analyst

Zatz Performa

At Biz and Partners, a boutique consulting firm specializing in accounting, finance, and strategy services for investment funds and startups, I played a pivotal role in exceeding revenue targets, achieving an additional half-million in revenue—double the anticipated growth.

Key Responsibilities:

Investment Business Planning: Developed comprehensive business plans for startups, notably GPDOC, to attract and secure investment opportunities.

Financial and Risk Management Consulting: Provided expert advice on financial planning, accounting, and risk management, including structuring shareholder frameworks to optimize governance and financial performance.

Human Development Consulting: Implemented Objectives and Key Results (OKRs) and best practices in strategic management and leadership, enhancing organizational effectiveness. Led initiatives in recruitment, selection, and training to build high-performing teams.

Audit Team Leadership: Managed teams conducting financial audits for prominent groups such as Siqueira Castro and B2W, ensuring compliance and financial integrity.

Financial Analysis for Investment Portfolio: Led teams in performing in-depth financial analyses of companies within the Arpex Capital portfolio, including Stone Pagamentos, Pagar.me, SiteBlindado, Admatic, InfoPrice, Sieve, and Mundipagg, providing strategic insights to inform investment decisions.

Project Manager Business Development

GPdoc - Soluções Administrativas

At GPdoc, an innovative company that developed "Lara," an AI-powered personal assistant designed to streamline back-office operations, I held a multifaceted leadership role. Lara was engineered to handle various tasks, including customer relationship management, invoice issuance, support for financial routines, and numerous back-office services.

Key Responsibilities:

Financial, Operational, and Customer Service Oversight: Managed and optimized the outcomes of financial operations, day-to-day business activities, and customer service interactions to ensure efficiency and client satisfaction.

Strategic Leadership in Product Development and Marketing: Collaborated in shaping company strategy, spearheading product development initiatives, formulating marketing plans, setting pricing strategies, and guiding investment decisions to drive growth and market penetration.

Partnership Development: Established strategic alliances with major industry players to accelerate product enhancement, encompassing areas from artificial intelligence advancements to payment gateway integrations.

Executive Guidance and Team Leadership: Provided direction to C-level executives and led teams towards achieving successive growth milestones, ensuring alignment with the company's vision and objectives.

Notably, GPdoc was recognized as a top 3 finalist by Gávea Angels, a prominent angel investor network, underscoring our innovative approach and market potential.

These experiences highlight my comprehensive involvement in driving technological innovation, strategic planning, and operational excellence within a startup environment.

Business Associate

Norteplac Madeiras E Ferragens

At NORTEPLAC, a family-owned company with over 100 employees and 50 years of experience supplying the civil construction and furniture industries in São Paulo, I dedicated two years to restructuring and professionalizing the financial department, which had previously been managed by the owners. 

Key Responsibilities:

Process Mapping and Implementation: Mapped and implemented financial process flows within the company to enhance efficiency and control.

Financial Management: Managed financial activities and results for both the headquarters and the newly established branch, ensuring alignment with corporate objectives.

Training and Supervision: Led the training and supervision of new employees in tasks such as issuing invoices and payment slips, handling collections, preparing documentation for external accounting, and payroll calculations.

Operational Cost Management: Oversaw operational cost information to identify savings opportunities and improve financial performance.

Inventory Control: Managed internal control of material inflow, outflow, and transfers between company locations to maintain accurate inventory records.

Cost Reduction: Implemented strategies to reduce costs associated with rework in billing processes, enhancing overall operational efficiency.

Achievements:

Business Expansion: Conducted and presented a financial study supporting the company's expansion, leading to the successful opening of the first branch.

ERP Implementation: Actively participated in the implementation of an Enterprise Resource Planning (ERP) system, involving analytical work to divide deliverables into manageable tasks, project scheduling, cost management, and elimination of non-essential activities. Planned and conducted training for department leaders, presented results of executed activities, documented deliverables, addressed implementation challenges, and ensured budget adherence and timely task completion.

Business Analyst

Product Leader with 9+ years of experience building fintech, payments, and banking solutions across Latin America. I specialize in turning complex problems into scalable platforms that drive revenue and deliver exceptional customer value.

I’ve led product and design teams in launching high-impact digital products, from transaction infrastructure to credit services and cross-border payments, in highly regulated environments. My approach is strategic, data-informed, and centered on continuous delivery and experimentation.

I thrive at the intersection of product vision and execution. What drives me is empowering teams, navigating ambiguity, and building financial experiences that help businesses thrive. Excited to contribute to global-scale innovation.

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