Markham Board of Trade

📌 𝚂𝚌𝚘𝚙𝚎:
• Lead the digital discovery process, identifying needs and pain-points to improve digital marketing solutions and help members evolve digitally.
• Develop new and improve existing targeting strategies to connect with client audiences, identifying key channels and platforms to best reach potential customers.
• Create project timelines and deliverables for review with account services and clients, ensuring clear expectations are set across departments and team members
• Establish and ensure implementation of best-practices in campaign management, naming, data collection, and optimization processes.
• Plan budgets, build report templates, and create campaign across digital platforms
• Support new business development initiatives as needed, providing support materials and strategic guidance for digital marketing proposals and pitches.

🎯  𝙺𝚎𝚢 𝙿𝚛𝚘𝚓𝚎𝚌𝚝: 
• Confidential*

Digital Marketing Strategist & Operations

Rank by Focus

📌 𝚂𝚌𝚘𝚙𝚎:
• Delegate amongst an 8+ member cross-functional team, juggling multiple ongoing complex projects and campaigns, contributing through the design, development and launch of e-commerce stores or websites. 
• Revamped internal processes, improving workflow planning and prioritization, leading to an operation cost reduction of 20% and a time reduction of 15% using optimization and automation methods. 
• Monitor, analyze and refine brand management strategy based on KPI; experiment with ad text changes, keyword adjustments adapting to industry trends, competitive market research and search engine algorithms.
• Consult clients in real-time including onboarding, early project planning, timeline scheduling, front-end web wireframing and prototyping, marketing status reports, conversion results, and continuous improvement in strategy.
• Evaluate and maintain optimized production time and stress management across the team ensuring objectives and deadlines are met.

🎯  𝙺𝚎𝚢 𝙿𝚛𝚘𝚓𝚎𝚌𝚝: 
• Confidential*

Technical Project Manager

Aeron Designs

📌 𝚂𝚌𝚘𝚙𝚎:
• Designed various print and digital products for digital and print marketing uses.
• Worked within tight deadlines (ie. same-day delivery) as per freelance clients demands.
• Adjusted to seasonal workflows based on market needs.

Graphic Designer

📌 𝚂𝚌𝚘𝚙𝚎:
• Dedicated and committed to realizing the Platforms & Technology vice president's vision in an agile, flexible, and driven fashion.
• Innovated UI elements, icons and presentation deck for the new system with graphic design and user experience in mind.
• Collaborated with directors & business partners, testing to ensure consistent end-user usability and experiences, understanding best practices and workflows.

🎯  𝙺𝚎𝚢 𝙿𝚛𝚘𝚓𝚎𝚌𝚝: 
• Into the NEW

UX Interaction Designer

Department of National Defence

📌 𝚂𝚌𝚘𝚙𝚎:
• Increased community engagement on FB by 1.9K% and IG by 2.6K% in launching digital marketing.
• Streamlined internal and external communications while managing liaisons among 20+ community groups, government agencies, and stakeholders, raising CAF and the general public audience engagement. 
• Devised and rolled out 15+ strategic communication plans while advising CDSB Communications Team and Commanding Officer(CO).
• Facilitated proactive outreach to promote public safety and military operations by designing, editing and distributing 170+ products.
• Monitored and evaluated communication metrics using Agorapulse and Google Analytics, reporting to CO and PSS of marketing growth and impact.

🎯  𝙺𝚎𝚢 𝙿𝚛𝚘𝚓𝚎𝚌𝚝: 
• Employment Equity Group, Bell Let's Talk, COVID Campaign, National Public Service Week, New Brunswick Military History Museum - Class Visit, Mission Ready, Pulse, International Women's Day.

Communication Officer

CBRE Canada

📌 𝚂𝚌𝚘𝚙𝚎:
• Conceptualized 3+ products including client presentations, flyers, information memorandums, and direct email campaigns.
• Conferred the National Investment Team (sales) to ensure designs reflect corporate identity and value proposition, with brand consistency and quality assurance in mind.
• Built strong relationships with internal employees; providing efficient, collaborative, and reliable services to the team and internal colleagues.

🎯  𝙺𝚎𝚢 𝙿𝚛𝚘𝚓𝚎𝚌𝚝: 
• 2762-2770 Keele St, Art Shoppe, Northam Urban Retail.

CCT Printing

📌 𝚂𝚌𝚘𝚙𝚎:
• Multitasked 6+ projects regularly in collaboration with 2+ designers, resulting in 50+ print productions.
• Implemented the use of project management software across a team of 5+ members, improving project delivery times and productivity by 15%.
• Ensured product quality with design principles and creative concepts including ideation, composition, colour theory, page layout, photography editing, illustration, and logo design.
• Counselled clients on optimized advertising strategy and artistic direction based on client industry trends and marketing strategic direction, contributed to 100% client satisfaction.

🎯 𝙺𝚎𝚢 𝙿𝚛𝚘𝚓𝚎𝚌𝚝: 
Clearance Warehouse, Real Deals Warehouse, Charadise.

📌 𝚂𝚌𝚘𝚙𝚎:
• Contributed to community LTR (customer experience) of 66.2% with over 82% of surveys returning as 10s.
• Proactively identified opportunities to promote company advice and products to build relationships with clients and match them to a product or the right business partners according to their individual needs in daily operations.
• Cross-trained to oversee the ATM custodian initiatives, and vault custodian ensured all policies and procedures were maintained; mentored and coached new client advisors in listed capacities.
• Designed event invitations, emails and promotional items for branch and business partners, supporting company culture and branding standards.

🎯 𝙺𝚎𝚢 𝙿𝚛𝚘𝚓𝚎𝚌𝚝: 
• Oscar Performance Gala, RBC Group Advantage, Diversity & Inclusion Promo.

Client Advisor Expert

Bimbo Bakeries USA

📌 𝚂𝚌𝚘𝚙𝚎:
• Created and maintained the most efficient routes for delivery
• Assigned drivers to routes to fulfill contracts to individual distributors
• Updated commissions for drivers and managed method of payment

Master Files Associate

University of Waterloo

📌 𝚂𝚌𝚘𝚙𝚎:
• Assisted in the creation of the bibliography by arranging regular meetings with the professor.
• Elicited feedback on work done to continue to refine the bibliography.
• Organized and filtered through 70+ texts, microfilms, and videos for citations.

Research Assistant

With over 8 years spanning across leadership, business development, and design, I focus on transforming organizations into thriving ecosystems. My expertise lies in restructuring for sustainability, building high-performing teams, and leading data-driven decision-making that deliver results.

As a proactive leader, I streamline operations, boost revenue, and enhance digital presence, combining creativity with analytical drive for meaningful impact. Currently, I lead business development at the Markham Board of Trade where I focus on providing our members with strategies in innovation and excellence.

Let’s connect if you’re seeking a collaborative leader passionate about driving growth and innovation! ✨

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