Yousuf Afridi's Linkedin Analytics

My professional journey has been both fun and rewarding, encompassing diverse roles such as a brand designer at a boutique corporate branding studio, digital producer then account director at a large ad agency, and management consultant at PwC. You might be wondering, how did this guy start in visual design and end up leading business transformations for major corporations in Canada? Well, curiosity and an entrepreneurial spirit have been my driving forces, complemented by great mentorship along the way. These experiences have equipped me with unique vantage points for problem-solving and a versatile skill set for building solutions with incredible teams. Today, I have the privilege of serving as the Head of Product Management and Strategic Design at PwC Canada, an iconic global enterprise with an impressive array of clients. My current practice area focuses on reimagining end-to-end customer and employee experiences. We design, build, and launch software to bring those experiences to life and enhance organizational capabilities to enable sustained success. In my role, I foster an environment that enables pragmatic innovation, resulting in aligning siloed processes, integrating disparate technologies, and realigning incentives to successfully deliver customer/employee experiences that lead to business growth, increased customer satisfaction, and improved operational efficiency. It’s a wonderful blend of business, creativity, and technology.