Exploring global cultural shifts -  Insights and strategy for purpose-driven brands and leaders.
I offer cultural insight memos, reports, editorial and brand strategy, and consultation.

 Purpose-Driven Strategist 

Kurogo

Creating powerful personality driven content for CEOs and founders behind the scenes to establish their thought leadership, credibility, and build their personal brands to drum up great business.

Copywriter

The Persuasion Revolution

 Social Media and Content Manager

Grey Density

Previously a full time Client Account Manager with this digital marketing agency handling a client portfolio including Mountain Dew, 7 Up, Cheetos, Lays, Kurkure, Toyota and Namal College. 
Then moved to Copywriting and Strategy with them, because I'd pull up a chair to the creative meetings and chime in with ideas that were actually quite good...

Client Account Manager | Strategy & Copywriting

Brand786 Global

Worked with charities in the UK. Clients included education charities and a youth helpline. 
Managed client accounts in London and Reading, liaising between offices and events as needed.
Formulated, implemented and evaluated multiple marketing campaigns simultaneously
In charge of developing website content, blog strategy, and new strategies for social media.  
Managed team responsible for writing, development, and graphic design, and developed creative briefs.
Launched a client's blog, email newsletter, and social media awareness campaign for another including video.

Marketing Campaign Manager

Beaconhouse School System

For 2 glorious years, I taught a total of over 300 teenagers.
They were alright, really.  I put my heart and soul and literal tears into the job, unsure if I was making an impact, until years passed and paths crossed again.
They're all amazing people. I'm still unsure of the impact, but I know now I needn't have worried.

O level Teacher

Lahore University of Management Sciences

•	Managed with team the University website and creatively organized marketing activities and events on a large scale.
•	Dealt with international delegations and represented the University, giving presentations at various locations.
•	Created content including brochures, print ads as well as press releases

Marketing Officer

•	Developed and managed the academic schedule of an undergraduate student body of over 2000 students and faculty

Program Coordination Officer

Got a voice? Use it to end Genocide. | Writer, Marketer

Standing at the intersection of brand, culture, and strategy. 
Exploring insights into deep profound cultural shifts after Gaza, 
advancing media literacy and encouraging a clear stance on Palestine for both personal and company brands.

My lens is decolonial, global, and I explore themes from multiple angles. 
Also, I'm very into brand strategy and brand building.

Afshan from 2010 had no idea that a foundation in journalism, a career in brand marketing and teaching experience would come together this way.
Then again, I didn't think we'd live in a world like this. 

I'm rooted in the desire for a free Palestine and calling for the genocide in Gaza to end.
Personally, I am finding my voice to speak about intense grief and loss too.

Available for brand strategy consultations, and projects involving brands and culture.

Taplio

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