Mister Marketeer

I run a growth-driven agency specializing in advertising and everything else that advertising requires to be successful.

Yes, we do provide SEO, Creative, Content, and everything else to a select few of our clients. Our services are built around the critical concept of scale at speed, and that's done via advertising. 

I have seen various business problems that my clients face, and I get them solved, no holds barred.

Director

Bonita Singapore

I oversee a retail beauty services operation, known as one of the best places for various services in Singapore.

Marketing Consultant

Tribe

I worked with the Tribe's team to support various business needs, primarily marketing (distribution, automation stack).

Ellerton & Co. Public Relations and Advertising

Successfully built an advertising business model while partnering with Ellerton & Co's PR and content model. Grew from 3 accounts to 12.

Sansan Global PTE. LTD.

In his capacity as Senior Marketing Manager, Krishna led the marketing department for Sansan’s Singapore office. He spearheaded global expansion on B2C and B2B portfolios starting with ASEAN and jurisdiction of PR, content, creative, advertising, Martech/ad-tech, and seminars. 

Noteworthy contributions:
- By structuring, optimizing, and establishing best practices, he reduced marketing cost per recurring revenue <Cost per MRR>
- Represented Sansan in keynotes (CDO) and panels (DigiMarCon APAC)
- Brought in best-in-class media, PR, and agency partners to organize and improve the speed, and efficiency of marketing.

He also learned about working closely with product development teams and diving deeper to find necessary product-marketing fit

Marketing Tech Stack:
Ads: Google marketing cloud, Facebook, LinkedIn, Double click campaign manager
Martech: Airship (Mobile push/in-app CRM), Hubspot, Salesforce, Sendible.

Senior Marketing Manager

dentsu X

He was brought in by the Head of Media at DentsuX to serve as a Senior Marketing Manager. During his short 4 months of service, Krishna lead 5 Japanese accounts with billing of over US 1.4 MM per quarter and at an operating profit of 4x OPEX. His clients were digitally skewed, ASEAN focussed, and with 70% skew on performance marketing. 

Noteworthy contributions:
- Successfully brought back an outgoing Japanese account against a WPP competitor
- Organized and improved media campaign structures thereby scaling resources and improving client service <ask details in person>.
- Rallied and improved the morale of an overworked team with his winning attitude

Senior Media Manager

MediaCom

Krishna joined GroupM as a Regional Project Manager and was promoted to Senior Regional  Manager in his 4th year of service. Dell APAC billed over 1xx USD/year with GroupM and had 80 personnel dedicated to it. 
During these 6 years, he took on various roles supporting end-end strategy. He developed a depth in media metrics, agency processes and operations, and management involving 17 markets, 80 personnel-wide. 

Noteworthy contributions:
-> Removed 80 manhours/week of inefficiency in reporting processes and improved accuracy to 98% (from below 90% ranges).
-> Incorporated, co-built, and implemented best-in-class digital trafficking practice with the global strategy team and achieved 95% compliance. His training helped APAC hack cumbersome ad-ops processes thereby saving roughly 20 manhours/week. 
-> Lead offline direct response performance and case study sharing for APAC, improving cross-regional practice sharing and implementation
-> Lead offline activity for 4 sub-Indian continent countries for essential coverage
-> Made key strategic and planning data available and accessible, improving account serviceability

Senior Regional Manager

Initially hired for an OFA project (multi funnel attribution) and kept evolving with client needs. Refer above.

Regional Project Manager

Frost & Sullivan

Academic white paper: M&A market assessment in Singapore and Indonesia for consulting firms such as F&S (Lead Gen Gate, Opinion Leadership, Influence Article).

Action Learning Project

Tech Mahindra

- Process and protocol build on EAI (telco and data). 
- SOW, Training, triage documentation.
- Standardize and create best practice operations.
- Ensure system availability (Change management, development and L2 support). 
Humbling experience : taught me that the game changers are in Asia.

Senior Technical Analyst

Tata Consultancy Services

Lead change management from offshore for Apple Inc. (IT, process, people).
- During a transition out of TCS work : Transfer learning of a blessed Apple Inc time to offshore and bid good bye!

Assistant Systems Engineer

I am easier to remember as Mister Marketeer, a boutique marketing firm based out of Singapore. 

Quick bio:
A professional with 20 years of total work experience. 
- Building Mister Marketeer to support growth for startups and scale-ups since 2020. 
- 10 years of regional marketing and advertising experience with 2 years leading for a Japanese brand.
- 5 years of experience in delivering IT and enabled services.
- Builder of a family-owned brand.
- An MBA graduate with a major in consulting as a practice.
- Loves a challenge of turnaround/hyper-growth.

Prefers a candid discussion and focuses on working with the right people, right processes for generating results that matter.

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