Pandom LLC

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Founder

Grayback Forestry Inc

Fighting Wild Fires One Dry Lightning At a Time

Initial Attack Wildland Firefighter

Agil Manizada

Guide FinTech, eComm, Retail, CPG and Media clients through Digital Landscape
Shape Global Startup Ecosystems via Research and Education
Build Growth Engines with Marketing Science integrated in ideation, prioritization, testing, learning and iteration.
Improve Predictive and Descriptive accuracy of Models through revision and identification of new variables
Manage analysts and upwards reporting by 
 -setting clear goals and expectations, 
 -keeping the door open and
 -staying out of the way
Produce Benchmark reports from plethora of sources for entire industries, continents and micro economies. 
Evaluate and optimize eComm Acquisition channels while utilizing 
 -custom analytics platforms or 
 -plug-and-plays like GA360, Omniture, 
 -eComm Platforms such as Shopify, 
 -Social listening tools like Radian6, 
 -CX platforms like Foresee 
 -as well as a myriad of Customized and Ad-Hoc processes while partnering and meeting objectives of various internal clients/stakeholders 
Design & Conduct experiments NOT limited to A/B tests
Design and Oversee the implementation of Campaigns and Spend (Billions of impressions for Research and Thousands for testing).
Define SEO best practices - 10X to brag
Advise start-up execs on Strategy and Media Development.
Connect behaviors and learnings across devices, products and marketing via MixPanel, GA, SF Sales or Marketing Clouds
Generate business rules for data driven early warning systems.
Design methods for measuring ROI and effectiveness by/of ad channels.
Verticalize organization's Sales and Marketing efforts 
Find or build useful things for microeconomies by inventing things or keeping growth engines running consistently

Growth Hacker, Marketing Science, Research and Analytics Consultant

Tile Club

Defined Growth, Marketing and Sales Strategies
Build and managed an internal agency size Marketing team
Led UX Design and achieved the dominant Mobile experience in the segment
Doubled the eComm conversion rate in 3 months
Grew user acquisition across all channels by orders of magnitude
Led Analytics and Research, implemented and produced accurate reporting and market forecast based on available data and market research
Pushed a 3 year old domain to Top 10% by Performance among Shopify stores launched around the same time in only 6 months
Invented "SAMPLE" button

Head of Marketing

Sage Group/ AutoDesk

Act as the business owner of Paid Media Analytics by voicing Industry Best Practices, Defining KPIs, helping define marketing strategy of transition to subscription model, measuring brand engagement, and revenue growth by channel.
Communicate paid media performance to key stakeholder groups.
Provide perspective in the prioritization of Web Analytics/Delivery projects based on potential revenue impact.
Reconcile Agency data with internal sources of truth.
Integrate third party data with Internal systems.
Provide Digital Analytics support to external agencies and internal stakeholders
Work with stakeholder to assess the priorities.
Facilitate communication and strategic alignment across all digital marketing channels (SEO, SEM, Display, Social).
Act as an internal digital marketing expert to make recommendations and drive strategy.
Assist in the project definition, strategy creation, and accountability of key marketing projects.
Help Autodesk Web Analytics team navigate through highly fragmented Marketing Technology field.
Set up KPIs, Connect Impression, CTAs, Products, and Revenue using SiteCatalyst and 3rd party sources.
Design methods for measuring ROI and effectiveness by/of ad channel.

Sr. Web Analytics Consultant

Coupons Inc.

Supported all analytics and research needs of Media Sales and Marketing teams
Designed and built calculator that predicted a rate at which coupons.com could outprint traditional coupon businesses by particular products and product categories. This enabled the sales team go after bigger contracts.
Worked with the Sales and Marketing teams to carve out and package characteristics of coupons.com audience that were most relevant to specific advertisers.
Standardized Media Analytics processes in order to minimize operational inefficiencies.

Business Intelligence Manager

Future US

Conducted quantitative and qualitative research for Gaming, Music and Art Publications.

Research and Ad Product Manager

ComScore Inc

Managed $2.5MM worth accounts with average year/year growth of 30%
                    Led multiple teams of 2-5 employees on client delivery and product development projects that included client service, analytics and engineering resources.
                    Grew an Ad Network Account to 1.5 MM from $600K in one year by fine tuning comScore custom analysis proposals to client needs
                    Designed and conducted the first industry study that measured the impact of online advertisement on offline auto sales, which led to 5 additional auto industry studies with value of over $350K as well as established an industry standard for measuring lifts in offline auto sale from online campaigns
                    Developed and maintained procedures for online and offline ad effectiveness studies that have reduced turnaround time by 20% on average
                    Designed and conducted studies incorporating survey-based attitudinal data as well as behavioral data from comScore panel that superseded competitive products and increased client's annual commitment by 20%
                    Managed comScore Ad Effectiveness and Post Buy APIs that enabled integration of comScore data with the client's operations
                    Managed four online traffic and search raw data feeds for top internet search engines and ad networks and consulted them on their ever changing analytical needs thus enabling them to maximize the value of their data feed to clients

Sr. Client Service Manager in Media Vertical

comScore Inc.

Managed and supported behavioral studies for major credit card brands which generated $700K revenue
                    Managed and supported ad effectiveness studies delivered to ad agencies which generated over $200K annual revenue
                    Linked multiple comScore products and capabilities to create custom projects for existing clients across various industries within the Financial Vertical
                    Communicated with Credit Card, Banking, Auto Insurance clients to understand their analytical needs and fine tune comScore's existing products, create relevant proposal presentations and check feasibility of new products
                    Enabled timely, accurate and consistent delivery of a benchmark product to multiple financial services clients by incorporate multi step quality assurance checks and replacing ad hoc excel and access databases with SQL database
                    Supported Auto Insurance Benchmark, eServicing and Credit Card Acquisition products for various auto insurance companies, banks and credit card issuers
                    Worked with Sell Side clients subscribed to syndicated products like Media Metrix, qSearch and Paid Search
                    Generated and supported domain level ecommerce tracking reports for Sell Side clients

Jr./Sr. Client Service Analyst Financial Vertical

SNL Financial

Maintained various databases through data processing enhancements, error checking, and data entry
                      Added features to the tables and designed error checks that enhanced the accuracy of the data and products
                      Communicated with Equity Research analysts of various brokerages to maintain the integrity of the Financial Estimates report
                      Designed Insider trader data process, which transformed data from a text files into a standardized database

Content Analyst

Research Trained and Data Driven:

A customer focused business and market intelligence specialist and a marketing scientist who excels at being both inventive and analytical. Nearly 20 years of thought partnership and leading projects for Strategy, Consumer Insights, and Marketing executives across Fortune 500 companies in Online and Offline Media within the eCommerce, Financial Services, Insurance, Automotive, Education, Retail and Tech industries. A leader and a problem solver, as well as an analyst and a polyglot always ready to define and tackle objectives across borders, be they technological, cultural or international.

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