Claro Brasil

● Strategic advisor for Digital Transformation 
● Led technical and commercial teams focused on customer experience (CX) 
● Managed a scalable digital environment with 238+ APIs, 30 development squads, and 150M 
transactions per quarter 
● Achieved 30% reduction in operational costs through process automation 
● Improved customer satisfaction by 10 points in NPS

Tribe Leader

AGS Consultoria e Desenvolvimento de Negócios

Sales Strategy: Provided guidance on commercial approaches, helping clients optimize sales performance and identify new business opportunities.

Marketing Advisory: Supported the development of marketing strategies across digital and traditional channels, enhancing brand positioning and customer engagement.

Business Planning: Assisted in creating strategic and operational plans aligned with clients’ growth objectives and market dynamics.

Strategic Consulting: Delivered high-level consulting services focused on business transformation, innovation, and sustainable growth.
- Strategic consult

Senior Advisory Consultant

Coleman Research

- 5G Performance Market Landscape Survey 
- B2B2B Financial Market Landscape Survey
- Digital Transformation

Expert

Guidepoint

- 5G Performance Market Landscape Survey  
- B2B2B Financial Market Landscape Survey

Advisor

ZIPDIN 

Structuring Investment Vehicles: Led the creation and management of financial instruments such as FIDCs (Receivables Investment Funds) and Securitization Companies, enabling capital allocation and investor engagement.

Credit Operations Implementation: Oversaw the design and rollout of credit operation projects, ensuring regulatory compliance and operational efficiency.

Commercialization of Financial Products: Promoted and sold offerings related to credit operations and investment vehicles, aligning product-market fit with client needs.

Marketing Strategy: Developed marketing initiatives to support product visibility and strengthen brand positioning in the financial services sector.

Client and Partner Relations: Managed relationships with key stakeholders, fostering trust and collaboration between clients, partners, and institutional investors.

Head of Bank as a Service & Fundos de Investimento

Commercial Leadership: Oversaw the company’s commercial strategy, driving revenue growth and market expansion through structured sales initiatives and strategic partnerships.

Marketing Strategy & Execution: Led the development and execution of marketing campaigns across digital and traditional channels, enhancing brand visibility and customer engagement.

Team Management: Directed cross-functional teams, ensuring alignment between commercial and marketing goals while fostering collaboration and performance.

Banking Services Expertise: Applied deep knowledge of financial services to support product positioning and customer acquisition strategies in the banking sector.

Strategic Decision-Making: Played a key role in executive leadership, contributing to high-level decisions that shaped the company’s direction and competitive positioning.

CCO | CMO 

VÍSENT

Annual Board Meetings: Participated in formal yearly meetings of the Board of Directors, contributing to strategic reviews, performance evaluations, and long-term planning decisions.

Extraordinary Decision-Making Meetings: Took part in ad hoc or urgent meetings convened to address critical business decisions, ensuring timely and informed governance actions.

Partner

Strategic Planning: Designed and executed corporate strategies using the OKR (Objectives and Key Results) methodology to align goals and drive measurable outcomes.

Project Management: Successfully led over 30 projects utilizing methodologies such as Waterfall, Kanban, Scrum, DevOps, and Six Sigma, demonstrating versatility across agile and traditional frameworks.

Business Process Management: Applied Atlassian tools to monitor KPIs and redesign internal processes, enhancing operational efficiency and transparency.

Marketing Strategy: Restructured both internal and external communications—online and offline—for B2B segments, and developed a comprehensive SaaS product portfolio.

Human Resources: Managed HR budget adjustments, negotiated with labor unions, and defined job functions and salary structures to support organizational growth.

New Business Development & Sales: Implemented the SPIN Selling methodology to improve sales performance and identify new business opportunities.

Investor Relations & Fundraising: Led negotiations with major investment funds including DGF, Bozzano, Triaxis, Criatec2, and Sonae, and pursued financial backing from Banco Santander.

Corporate Governance: Actively coordinated and participated in Board of Directors meetings, contributing to strategic decision-making and governance oversight.

Vice President

Strategic Planning: Led the development and execution of business strategies, aligning operational goals with long-term growth objectives.

P&L Management: Oversaw profit and loss statements, ensuring financial health and sustainability of the consultancy.

Operational Performance: Monitored and optimized internal processes to improve efficiency and service delivery.

Operational Management: Managed day-to-day business operations, including resource allocation, team coordination, and client engagement.

New Business Development: Identified and pursued new market opportunities, expanding the firm’s portfolio and client base.

OWNER | FOUNDER

Pleimo.com

Strategic Business Development & M&A:

Spearheaded the creation of new business opportunities and strategic alliances.

Attracted investors and led negotiations for mergers and acquisitions.

Digital Marketing Platform Leadership:

Directed the development of a digital platform tailored for independent artists and their fanbase.

Oversaw digital content negotiations and implemented lead generation strategies.

International Representation & Networking:

Represented the company at major global industry events, including MIDEM, to scout for partnerships and expansion opportunities.

Partner | New Business Development and M&A Director

Oi/Telemar

Spearheaded innovative business initiatives that expanded Oi’s footprint in digital connectivity, retail franchising, and strategic partnerships, driving growth across underserved markets and emerging technologies.

Key Achievements:

WiFi Expansion & Acquisition: Built Oi’s WiFi Business Unit from the ground up, including the strategic acquisition of VEX. This positioned Oi as the operator of Brazil’s largest WiFi network, with both national and international coverage for mobile customers.

Retail Franchise Model: Designed and implemented the franchise strategy for Oi stores in towns under 30,000 inhabitants. Successfully launched the first franchise in São Lourenço, managing a team of 40 and expanding coverage to 23 municipalities.

Network & Investment Sharing: Developed a cost-efficient model for infrastructure and investment sharing with another mobile operator, significantly reducing capital expenditure for current and future 4G deployments.

MVNO Strategy: Identified and cultivated opportunities for Mobile Virtual Network Operators (MVNOs), targeting niche markets to diversify revenue streams and expand customer reach.

ICT Services for B2B: Conducted strategic analysis for delivering ICT solutions to SMEs and corporate clients, including internal deployment within Oi to enhance operational capabilities.

Digital Marketing Innovation: Created a targeted advertising model based on customer browsing behavior, laying the foundation for data-driven marketing and monetization strategies.

New Businesses Developer Senior Manager

Led strategic initiatives that positioned BrasilTelecom as a pioneer in telecom innovation across Latin America, with a focus on convergence, spectrum acquisition, and mobile broadband expansion.

Key Achievements:

Convergent Product Innovation: Created and launched Brazil’s first integrated fixed-mobile telecom service in a single device, establishing BrasilTelecom as a regional leader in converged communications.

3G Network Strategy: Conducted strategic studies on infrastructure sharing among mobile operators to accelerate 3G network deployment and reduce capital expenditure.

Spectrum Acquisition for WiMAX: Designed and executed the strategy to acquire 3.5GHz and 5.8GHz licenses for mobile broadband services targeting SMEs and corporate clients beyond BrasilTelecom’s traditional footprint.

Public Telephony Mobility: Developed a cost-saving solution using inductive public telephony cards in fixed terminals and mobile units installed in public transport, reducing interconnection expenses and expanding access.

3G Licensing Success: Partnered with Spectrum and Value Partners Consulting to secure 15 MHz of 3G spectrum for BrasilTelecom GSM. The winning bid of R$483M represented a 41.56% premium over the base price, securing strategic bandwidth for growth.

VAS Business Modeling: Delivered a comprehensive analysis of Mobile Value-Added Services (VAS), providing strategic and financial insights to guide revenue-enhancing decisions.

International Representation: Managed cross-functional teams and represented the company in global telecom bodies including ETSI (European Telecommunications Standards Institute) and FMCA (Fixed-Mobile Convergence Alliance).

New Business Developer Executive

Represented BrasilTelecom in the FMCA, a strategic alliance of 24 global telecom operators focused on accelerating fixed-mobile convergence. Key contributions included:

Global Strategic Alignment: Facilitated strategic coordination among member operators to harmonize convergence initiatives and share best practices.

Leadership in Working Groups: Led cross-functional teams focused on interoperability, roaming, and integrated service models.

Quarterly International Meetings: Participated in high-level meetings hosted by member carriers across multiple continents, fostering collaboration and innovation.

Convergence Strategy Design: Co-developed global frameworks for fixed-mobile convergence, enhancing user experience and operational efficiency across markets.

New Business Developer Consultant at BrasilTelecom and FMCA Active Contributor

FMCA Member

At BrasilTelecom, I led pioneering initiatives that positioned the company at the forefront of telecom innovation in Latin America:

Convergent Product Innovation: Conceived and launched Brazil’s first fixed-mobile convergent product, enabling seamless communication through a single device—making BrasilTelecom a regional pioneer in integrated telecom solutions.

3G Network Strategy: Conducted in-depth analysis of mobile network sharing models across multiple operators to accelerate 3G infrastructure deployment, optimizing CAPEX and expanding coverage.

Spectrum Acquisition & Licensing: Designed and executed strategic plans for acquiring 3.5GHz and 5.8GHz licenses to deliver mobile broadband (WiMAX) tailored to SMEs, enhancing connectivity and market reach.

Public Telephony Mobility: Developed and implemented a unique public telephony mobility solution using inductive card technology in fixed terminals and public transport infrastructure—reducing interconnection costs and expanding access.

3G Auction Leadership: Collaborated with Spectrum Consulting and Value Partners to secure 15 MHz of 3G spectrum for BrasilTelecom GSM. The winning bid of R$483M represented a 41.56% premium over the base price, securing strategic bandwidth for future growth.

Mobile VAS Strategy: Led strategic analysis of Mobile Value Added Services (VAS), delivering actionable insights and financial modeling to drive revenue growth and enhance customer engagement.

General Product Manager

Nokia Networks

- I developed and implemented projects for business creation, information flow in which I can highlight the Y2K Project, with international experience working outside Brazil in countries like USA, Finland, Canada, Venezuela, Bolivia and Argentina.

Information Management

Com mais de 2 anos liderando equipes multidisciplinares na Claro Brasil, tenho atuado como conselheiro estratégico para a Diretoria de eCare e Transformação Digital, com foco na experiência do cliente e na automação de processos. Nosso trabalho resultou em uma redução de 30% nos custos operacionais e um aumento de 10 pontos no NPS, além de gerenciar um ambiente digital escalável com 238+ APIs e mais de 150 milhões de transações por trimestre.  

Minha trajetória de mais de 6 anos como Consultor Sênior em Estratégia fortaleceu minha capacidade de desenvolver estratégias comerciais, de marketing e planejamento empresarial, sempre alinhadas aos objetivos de crescimento e inovação dos clientes. Sou motivado por desafios que envolvem transformação digital, otimização de operações e construção de soluções centradas no cliente, sempre promovendo resultados mensuráveis e sustentáveis.

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