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Amanda Guisbond

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As Founder and Chief Communicator of Intersection: Health I help life science and digital health leaders define their brand and communicate their vision for a better, healthier world, powered by advances in science and technology. I've been writing stories since I was a child. I started in healthcare PR out of college and eventually migrated into integrated marketing and communications for emerging brands (seed stage to IPO). I work closely with CEOs and founding teams to develop their brand's strategic narrative and activate it through communications and content that win over investors, partners and employees. I also work directly with executives to develop their thought leadership, communications and digital influence in support of a mission. CAREER HIGHLIGHTS Increased visibility of Recursion in the nascent space of AI-powered drug discovery ahead of their IPO (NASDAQ: RXRX); directed corporate communications, content and PR for Amwell (then American Well) and elevated the brand as a leader in health system delivery of telehealth (NASDAQ: AMWL); served as a key player on the small but mighty team that launched Moderna (NASDAQ: MRNA) and Spark Therapeutics (acquired by Roche) through initial branding, content and communications; managed communications and media relations for FogPharma, Genome Medical and HIMSS; advised Dr. Thomas Insel, former Director of the National Institute of Mental Health, on personal branding and thought leadership ahead of his book, “Healing: Our Path from Mental Illness to Mental Health." SERVICES Branding | Positioning | Corporate Communications | Media Strategy | Marketing Strategy | Thought Leadership | Executive Communications | Content Creation | Ghost Writing

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