* Consulted with early-stage startups on go-to-market strategies and customer acquisition.
* Validated personal business ventures, leading to the creation of a community for moms focused on solving wardrobe identity after becoming a mom.
* Transitioned into full-time creative entrepreneurship, pursuing illustration, fashion design, and sewing while developing a strong entrepreneurial mindset.

Creative Entrepreneur & Strategic Consultant | Full-Time Parent

NuBinary

* Secured Strategic Partnerships: Built and scaled partnerships with VCs, startup hubs, accelerators, universities, and financial institutions including BDC and RBC—contributing to 15% of company revenue and deepening reach across the Canadian startup landscape.
* Led Major Automotive Pitch Competition: Spearheaded one of North America’s largest automotive-tech pitch events, engaging 50+ robotics and manufacturing companies and securing 30+ long-term partnerships.
* Built Strategic Playbooks: Created customized partner enablement playbooks tailored to ecosystem stakeholders—accelerators, venture firms, academic institutions, and government hubs—to streamline engagement and ensure consistent value delivery.
* Designed & Delivered Co-Branded Events: Developed partnership proposals and led joint initiatives including webinars, lunch-and-learns, and university-led sessions to support young technical founders and increase brand visibility.
* Launched Data-Driven Marketing Campaigns: Executed full-funnel marketing efforts across digital and event channels, increasing MQLs by 30% YoY and consistently achieving 100% of KPIs across lead gen and SEO.
* Owned HubSpot CRM & Campaign Ops: Managed HubSpot for campaign automation, customer segmentation, and performance tracking—reducing friction and improving sales-marketing alignment.
Created Marketing Collateral: Produced high-impact assets (case studies, newsletters, brochures, event posters, and social content) to support partner communications and digital campaigns.
* Led Website Strategy: Designed and launched new service-focused pages on WordPress and HubSpot, aligning messaging with company vision and improving UX.

Operations Manager and Strategic Partnerships Lead

Business Operations Consultant

Operations Manager

Tulay

Tulay is a virtual insurance platform dedicated to helping international students access equitable health insurance coverage in Canada. 

* Developed Health Insurance Platform: Led the creation of a virtual insurance platform designed to simplify health insurance for international students in Canada. We developed the platform’s functionality, designed its website, and built a streamlined web app, making it easier for students to understand their insurance options, which resulted in increased coverage and reduced healthcare costs.

* Negotiated Strategic Partnerships: Built key partnerships with top insurance providers and educational institutions across Canada, expanding coverage options to meet the unique needs of international students and securing their trust in Tulay’s services.

* Award-Winning Pitch Competitions: Secured 1st place in the prestigious UNB RBC pitch competition, impressing a panel of industry experts and venture capitalists. Additionally, won the highly competitive Velocity Concept $5K Pitch Competition in Winter 2022, competing against 50 other startups.

Co-Founder

Uno Pinta

Visit my artworks at unopinta.com 
Painter for a cause to help provide food packs to our farmers in Central Luzon, Philippines in partnership with ForOurFarmers. 
* Created a website and marketplace to showcase paintings, with proceeds used to fund food subsidies for over 70 farmers in the Philippines.
* Sold over 40 abstract paintings worldwide

Paint Artist - Abstractionist

Husavik Cape Hotel

Summer job in Húsavík, Iceland 

• Planned and directed the hotel main operations including quality, standards, cleanliness, guest satisfaction.
• Maximized financial opportunities and achieved pro-active up-selling environment throughout the hotel.
• Managed the work breakdown schedule and workflow of housekeeping team while delivering consistent high standard of guest service.

Home Credit Philippines

* Launched First Credit Card Product: Played a pivotal role in the launch of Home Credit’s first-ever credit card product in the Philippines. I worked closely with cross-functional teams to ensure the product's success, translating complex features into simple, customer-friendly messaging.

* Led Nationwide Sales Team: Managed and guided a sales team of over 10,000 sales associates across the Philippines, providing them with training and support. I developed a comprehensive sales playbook, simplifying the product’s intricacies and empowering associates to confidently upsell the credit card, leading to a remarkable 65% increase in upsell rates and making it the fastest-selling credit card in the country.

* Campaign Leadership & Results: Designed and launched targeted campaigns aimed at improving credit card sales performance. The campaigns significantly boosted product awareness among sales teams and contributed to the overall success of the credit card's rapid adoption in the market.

* Operational Leadership in Delivery: Spearheaded the optimization of the credit card delivery process by revamping the courier onboarding and training protocols, leading to a 50% increase in successful deliveries. This improvement enhanced the customer journey from application to receiving their cards.
Implemented CCMS Solution: Introduced and managed the deployment of an end-to-end Credit Card Management System (CCMS), integrating third-party vendors and conducting rigorous user acceptance testing. This solution streamlined credit card processing reduced manual errors, and enhanced the overall customer experience.

CRM Credit Card Project Manager & Credit Card Sales Leader

• Managed the sales network to reach quarterly  and yearly target for credit card

Sales Project Manager

Globe Telecom

* Led the Express Wi-Fi by Facebook Rollout: Played a pivotal role in the ideation, planning, and execution of the deployment of 11,000 access points across the Philippines as part of the Express Wi-Fi initiative by Facebook. I collaborated with cross-functional teams from Globe Telecom and Facebook to set project milestones, define timelines, and ensure smooth coordination between all stakeholders. I worked closely with legal teams to finalize contracts with vendors responsible for access point installations nationwide, while managing requirements from business sponsors and working with testers and engineers for seamless execution.

* Embodied Agile Methodology: As a project manager, I utilized agile methodology to manage project sprints, ensuring flexibility and continuous collaboration across teams. Regular feedback loops and adaptive planning allowed the project to meet evolving requirements, ensuring timely and efficient delivery of each project phase.

* Implemented Advanced Analytics Tools: Spearheaded the implementation of advanced analytics models, such as customer segmentation and A/B testing, to optimize Globe Telecom’s marketing campaigns. These tools were crucial in improving the effectiveness of campaigns, boosting return on investment (ROI), and refining marketing strategies based on data insights.

* Managed Rewards Platform Expansion: Directed the growth and enhancement of Globe Telecom’s rewards platform and online channels, significantly increasing customer engagement. This involved optimizing user experience, expanding partnership integrations, and scaling the platform’s digital presence, leading to a broader reach and increased customer loyalty.

Project Manager

Bureau of Immigration - Philippines

• Managed external communications in the Philippine International Airport (NAIA)
• Handled official reports and exchange of communications with international agencies and consul offices related to particular cases in the Immigration

External Comunications Officer

Department of Justice , Philippines

• Worked on legal research to prepare for  Congressional and Senate hearings during the drug proliferation investigation last 2016 
•  Worked directly with Usec. Erickson Balmes

Paralegal

Harvard Project for Asian and International Relations (HPAIR)

•    Harvard’s largest annual student connection in Asia, the Harvard Project for Asian and International Relations creates a forum discussing the most important economic, political, and social issues relevant to the Asia-Pacific region.
•     Presented a case study on the alleged modern-slavery human trafficking cases in Qatar in preparation for the FIFA World Cup.

Philippine Delegate - Humanitarian Affairs

I build B2B partnerships that drive revenue, create visibility, and move the needle. I’ve helped scale a startup with AI-centered SaaS, secured over 30 high-value partners, and launched campaigns that hit KPIs across marketing, sales, and ops.

With a background in telco, fintech, and tech startups, I bridge strategy and execution—writing winning proposals, activating co-branded campaigns, and building community-driven growth programs. I’ve led full-cycle sales and partnership initiatives that turned MQLs into real deals.

Taplio

Alyssa May Mariano, MBET's Linkedin Analytics

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Alyssa May Mariano, MBET's Linkedin Analytics

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Alyssa May Mariano, MBET's Linkedin Analytics