كلماتي

Finding solutions for Speech Therapists’ daily challenges. 
Producing flashcards to be used with children of different ages whether in a speech development environment or with any child at home.

Part of what I do includes:
- PPC via social media channels to generate direct sales
- Developing local relationships with Speech Therapy Centers to increase trust and generate sales via WOM
- Maintain brand reputation through influencer partnerships
- Led growth and expansion through active partnering, product pricing and planning
- Product planning and operations. From A-to-Z. Designing the flashcards, working with vendors for production, delegating product assembly and packaging

Founder, Marketing Manager 

Eclincher

- Data-Driven Strategy: Optimized ad performance using insights, boosting lead generation and campaign output.
- Web Content & SEO: Updated webpages via Elementor, enhancing brand alignment and SEO.
- Analytics & Tracking: Implemented Google Tags and improved tag management for accurate paid ad reporting.
- PPC Optimization: Managed PPC campaigns, increasing conversion value by 25% and cutting ad costs by 40% in one quarter.

Growth Marketing Manager

medcase

- Administered and maintained the company's sales and marketing tech stacks.
- Strategized, mapped out, developed, and monitored necessary sales and marketing automation processes, lead nurturing flows, lead routing, and user journeys.
- Managed sales prospecting, research, messaging, and outreach campaigns.
- Monitored sales pipeline hygiene and avoided leaky buckets through HubSpot automations.
- Tracked, analyzed, and reported on various SDR, sales, and marketing activities.
- Controlled data quality and targeting through proper segmentation and cleanup practices.
- Supported and owned different marketing projects from planning to execution, including webinars, referral programs, partnerships, and offline conferences.
- Conducted content ideation and creation, including marketing emails, newsletters, and webinar invitations.

Email & Marketing Operations Manager

Circles - Online Group Support 

- Built automated lead nurturing flows using Hubspot & MailChimp that eliminated more than 40,000 processes that had been performed manually by Customer Service and Marketing.
- Increasing retention rate and product usage by using different marketing automation tools and leveraging SMS to ensure that leads/customers are reminded of time-sensitive events.
- Built automations that reduced bucket leaks to almost 0%. 
- Supporting Customer Success by automating generic and time-consuming tasks.
- Using integrations with 3rd party applications to ensure smooth launch of different marketing campaigns like webinars.
- Aligned seamless sync between admin panel database and CRM database through continuous efforts with the DEV team.

Marketing Automations/ Email Marketing

I ensure the successful and powerful execution and reporting on mar-tech solutions and programs, specifically designed for scalability and user retention within SaaS and startup environments.

My areas of professional expertise consist of:
- Marketing Automation
- CRM
- Marketing Operations
- Email Marketing
- Marketing Project Management
- Lead Generation 
- PPC and Social Media Marketing.
- Content planning

Industry experience: 
-Medtech & Health Tech
- Hospitality & Food 
- Education
within a SaaS startup setting for three years.

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