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As a Marketing Manager at Rugged Books Inc. I lead the customer acquisition strategy through online channels, such as our website and other eCommerce platforms. I apply my tech background in Front-End Engineering to optimize the website performance and user experience, and to troubleshoot any issues that arise. I have over 4 years of experience in computer science and digital marketing, and I hold a Bachelor of Business Administration degree from Brock University, with a major in Computer Science. I also have multiple SEMrush certifications in digital agency, keyword research, and advanced content marketing. I leverage my skills in SEO, email marketing, paid search ads, social media ads, data analysis, and web development to increase the traffic, conversion, and retention of our customers, and to measure and improve the ROI of our marketing campaigns. I am passionate about creating engaging and effective online marketing solutions that deliver value to our customers and our company. My Favourite books are: • Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim • Positioning: The Battle for Your Mind by Al Ries and Jack Trout • Atomic Habits by James Clear
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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