TRUGGL

Truggl is a way for software companies (SaaS) to create videos that explain their product in less than 60 seconds. Prospects don't always have the time to read and understand, so let's send them a quick video that excites them about what you offer. Check out our videos at truggl.com.

Executive Director

Making an automated sales rep for your SaaS (a defined sales video) | Turning views into warm leads, not just numbers on the screen. | Ambitious young men 🙌

We've been making sales videos for the past 3-4 years for all types of tech companies. We’ve worked with startups to companies with a $100 million ARR, and private to publicly traded companies.

Our main goal is to make you a video that sells so good you’ll be dying to share with your prospects and cold leads, without wasting your valuable time.

I know you want to see some of our work, so here it is: truggl.com/portfolio.

And since I know you’re curious about pricing, you can find all our plans here: truggl.com/pricing.

Happy to chat,
Ahmed

If you’re a Tunisian business (agency) and looking to explore how to break into the Western market, feel free to email me at ahmedyassinbettaib@truggl.com. I offer a premium mentorship program. (Please note: it’s best suited for businesses making at least 20,000 TND in monthly recurring revenue.)

From summer 2024, I shifted the focus of Truggl into building video funnels instead of making one-off videos for tech companies.

Why?

On the client side, I’m going to be honest: 1 video will pay for itself in a few months or weeks depending on your traffic.

But that’s not what clients were looking for. After the thousands of meetings I’ve had over the last 4 years, all of them wanted:

* Exposure: They want their product to be seen more and noticed more online.
* Conversion: They want everyone who knows about their product to see it as a no-brainer to purchase.
* Retention: They want their LTV to spike, making people actually use the product.

They didn’t want videos to just pay for themselves they wanted to make an engine that actually pushes the brand ahead.

After studying Figma, Lovable (7 to 100 million ARR with videos), Notion, Google, Webflow, OpenAI, and 50+ other companies with 50 million to 950 million ARR, we found the same exact video strategy used the same exact funnel to serve the 3 goals I mentioned.

Since the beginning of 2025, we have applied it to 10s of companies, either on monthly subscriptions or one-time bulk projects of with 100s of seconds of videos.

After almost a year of applying this, my right-hand copywriter/researcher Montaha Ben Thabet and my production lead @Ujwal (no LinkedIn my guy hates corporate BS haha) and we came up with the funnel.

It’s based on:

* Research
* Trial and error
* Client feedback from top brand and marketing directors in companies with 1 million up to 100 million ARR

(and yes, it’s the one you see on my top screen)

Today, I’ll be sharing it with a couple of people here on LinkedIn as a giveback for the tech community.

Basically, it’s a breakdown of all types of videos a software company should use to achieve the main 3 goals of exposure, conversion, and retention, attached with examples (what you see on the screen is my sketch for it).

If you want it, just let me know in the comments and I’ll DM it to you 😄

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Who is this funnel best for:
Software and tech companies above the million-dollar ARR mark, B2B preferred (B2C may vary not the same video funnel), looking to scale to the high 8-figure or 9-figure mark in the next 24 months using branding and video marketing.

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This video funnel won’t work for your company if:

* No clear GTM (fix your GTM, nothing works if you don’t have one)
* Very weak branding (no tone, no schemes)
* No tracking or analytics (if you’re not measuring what converts, you’re just throwing pretty pixels into the void. No data = no optimization = no growth)

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Give us the authority to make your video funnel pricing at Truggl(.)com/pricing

Ahmed Yassin bettaib

Executive Director @ Truggl.com | Video Funnels/Systems for Tech and Software Companies | B2B SaaS, Fintech, RegTech, HealthTech | Scaling Truggl to 7 figures per year.

We’re pleased to have created another video for Markaaz, supporting them at Money20/20 Las Vegas, USA, on October 26th. (The video has no sound since it’ll be played on the background screen at their booth.)

Apply to work with us on your SaaS/tech company’s video system: feel free to dm me or visit truggl(.)com/pricing

Our approach:

Markaaz needed a strong visual hook to capture attention from people passing by. With a 2-meter background screen, we decided together to lead with animation, making it easier to stop traffic and help their sales team spark conversations. This time, we prioritized visual satisfaction over readability or direct selling, focusing purely on grabbing attention.

As always, huge thanks to the Truggl team I’m just the one posting this; they’re the ones who make it all happen. Grateful we get to deliver such high-quality videos to such incredible clients.

Ahmed

i am sure everyone’s familiar with this video the announcement of Atlas, the new ChatGPT browser.

i don’t really care about the browser itself (ain’t tryna get my data stolen), but let’s talk about the video.

type: feature launch video
style: hype
usage: organic overdrive (ToFu) / website usage (MoFu)

storytelling blocking:
+ something new just came
+ imagine chatgpt integrated into your browser
+ now you get that with atlas
+ features walk-through one by one
+ CTA

i’m a huge fan of the approach ChatGPT took in this launch a single video that managed to break down every key USP (feature) better than any landing page full of text could ever do.

and that’s the genius part: one short, hype-driven, visually clear video got millions of views across Instagram and YouTube.
imagine if those millions were sent to a static landing page instead half would’ve bounced before reading two lines.

the lesson?
👉 attention is won visually.
👉 understanding is earned emotionally.

this is how product storytelling should be done.

enjoy the video

Ahmed

One of the clips from a video we’ve been working on lately for Truggl I spotted it in the team chat and wanted to share it since I honestly liked it.

I checked with my head of production, and he told me we used a pretty cool strategy for this one: we actually recorded a real screen like this in real life, then recreated it as animated content.

I was shocked, haha

taplio

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