Video Journalist

• Responsible for research and pitching of ideas for content development and bi-weekly digital programs.
• Created, curated and optimized content for digital especially Instagram and YouTube audiences.
• Filmed commissioned and edited content for over sixty episodes and ensured seamless release on social and digital platforms.
• Advised on technical improvements like introduction of graphic motions to bring innovation and
ensured productions meet industry standards while adhering to short turnaround periods.
• General admin duties included organising planning meetings, writing meeting agendas and
coordinating/booking guests and experts for the programme.

Producer

International Labour Organization

• Devised and implemented content development plan and strategy to promote Clear Cotton Project
activities in the country.
• Successfully recruited and managed a team of creatives for the successful delivery of multiple Audio-Visual assets including written articles, podcasts, documentaries, photographs and digital videos.
• Ensured accurate budgeting, seamless travel arrangements, Covid risk assessments and coordination of
productions and events.
• Acted as a brand champion and ensured all marketing and communications materials followed ILOs strict branding and ethics guidelines.
KEY ACHIEVEMENTS: Ensured end-to-end production of around 100 minutes of video assets, more than
500 photographs and numerous articles from across the country in four months.

External Collaborator / Producer

One-Off Studios

• Responsible for overseeing asset creation, brand building and digital strategy for multiple clients.
• Specialized in non-fiction and unscripted productions for OTT platforms, news organizations, streaming
platforms and developmental sector clients.
• Utilized digital analytical tools to generate audience insights and increase engagement and growth across digital platforms.
• Tracked social media performance and ensured optimal performance using facebook ads, Google
Adwords, SEO and Google Analytics.
KEY ACHIEVEMENTS : Successfully launched the content and communications portfolio for ONE-OFF
Studios acquiring eleven clients and twelve productions in its first year.

Content Production Specialist

Oxfam

• Spearheaded the production of communication assets for the Rice Value Chain Project in Pakistan.
• Played a pivotal role in extensive research and identification of potential stories for asset creation.
• Produced communication content that was able to explain campaign objectives, ideas and vision in a clear concise manner for all audiences and platforms.

Communications Consultant

J. Walter Thompson Worldwide

• Combined creative, data and technology to pitch, brainstorm and create social, digital and OOH
advertising assets for global brands like SHELL & Engro.
• Responsible for visual style, coherence and relevance of ideas for brands across a wide spectrum.
• Responsible for development and planning of multi-channel creative strategy and SEO-optimized
content using video, audio and photo..
KEY ACHIEVEMENTS :• One of the six Creatives selected from Asia-Pacific region to draft creative strategy for Shell Global. Strategy was implemented the following year across many Asia-Pacific markets.

Creative Associate

IAL Saatchi & Saatchi

Exposed and gained valuable experience from the world of advertising and production.

Worked on the pre and post production of F&B portfolio advertisements.

Production Department Intern

Digital-first video producer, journalist and multimedia production specialist with a proven track record of delivering industry standard projects and telling meaningful narratives for global brands, streaming platforms and newsrooms across continents. 

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