Aidan Brannigan

Digital Content

The Marketing Millennials

- Lead content strategy and distribution reaching 200M+ people/year driving 800 organic newsletter subscribers/month
- Growing a Marketing newsletter with 100k subscribers and UOR > 50%
- Ranked #1 Business Newsletter for 2024 by Business.com
- Create content for LinkedIn company page that scaled from 230k -> 900k+ followers
- Scaled brand Instagram from 18k -> 120k+ followers
- Directed email Marketing campaign responsible for $100K+ in-person event ticket sales
- Host The Marketing Millennials Podcast "Marketing Story" Series (2,000 downloads/episode)
- Manage and delegate tasks for team of podcast editors for a Top 10 Marketing podcast in the U.S.
- 1.6M+ views on brand YouTube channel
- Work hand-in-hand with Brand Partnerships team selling 7-figures in ads on The Marketing Millennials Newsletter
- Have a ton of fucking fun

Head of Social

Workweek

- Lead newsletter, podcast, and social media strategy driving 7 figures in revenue
- Manage communities totaling 1,000,000 followers

Content Creator, Investor

Melissinos Trading

Limited Partner

Overtime

- Content writer to 200,000+ Overtime app users
- Create niche-specific content for brand with over 30M followers on social media 
- Post organic brand content contributing to 20B views across all platforms
- Marketing consultant for "Even the Odds" sports betting newsletter

Impact Snacks ♻️

Actively managed all social media for Impact Snacks, garnered over 450,000 impressions on Instagram in 8 months. Produced, edited, and created podcast. Incorporated analytics to formulate seasonal marketing campaigns to boost sales conversion rates.

Host of People and Planet Unwrapped, a podcast focused on sustainability in business. Content from podcast reached over 50,000 viewers during the first season. Featured guest appearances from young entrepreneurs. Podcast premiered in the top 25% of podcast downloads in the world.

Podcast Host

Interacted with an Instagram following of over 8,000 consumers through innovative content and interpersonal communication. Bolstered consumer relations and nurtured a positive community of followers.

Head of Community

Responsible for creating a diverse catalog of content posted on Tiktok and Instagram accounts totaling over 50,000 followers. Emphasis on groundbreaking marketing strategies in a tech driven world.

Content Creator

Leading teams of editors, building a content strategy reaching 240M people driving 7 figures in revenue, running email Marketing campaigns responsible for $100K+ in ticket sales, and hosting a weekly series on The Marketing Millennials Podcast (Top 10 Marketing Podcast in U.S.). Going viral and having fun daily.

Who have I worked with? I'm glad you asked.

Salesforce, Wistia, Kiewit, Typeform, Klaviyo, Monday.com, Semrush, and your Mom.

Creator

I do a bunch of fun stuff

I am inevitable

Definitely don’t check out the recent podcast episode I did 😅

Here: https://lnkd.in/gFDti3S5

Stranger: What do you do for a living?

My friend: Oh I’m a cybersecurity sales engineer.

Stranger: That’s awesome, sounds like a great career path. Aidan what do you do?

Me: I do organic social.

Stranger: Cool, is that like with grocery stores?

Me:

We’ve been posting 2+ times per day on Instagram for the last 18 months and have gained 102,000 followers.

That’s 5,666 followers/mo.

188 followers/day.

7 followers/hr, every hour, for the last 13,080 hours.

Ask me anything.

Also definitely don’t check out the recent podcast I just did 😅

Here: https://lnkd.in/gFDti3S5

Attention social media: 🚨🚨

Social media is all about attention.

No matter how excellent, high quality, and informative your content is, if it can’t capture attention, forget about retention.

How brands expect us to react to their April Fools joke (it’s the same joke for the 4th year in a row)

Want to create content so funny you’ll get fired?

You need these 3 components:

Step 1: Unexpectedness

Keep your audience on their toes. The funniest punch lines, memes, and videos catch their viewers by surprise. 

Here’s a simple example: 

“I always cook with wine. Sometimes I even add it to the food.”

The unexpected ending gets a chuckle.

Step 2: Relatability

How do you create relatable content? Talk about lived experiences, whether they’re yours, customers, or your target audience’s.

Here’s a simple example:

“Them: What do you usually eat for breakfast?

Me: Outlook Emails.”

Obviously nobody is eating outlook emails, but everyone can relate to the essence of the answer.

Step 3: Truth

The funniest things are the truest of things. 

Here’s a simple example:

“I create content viewed 240M times/yr driving 7 figures in revenue, but my parents still think I’m unemployed.”

Yes, I have a hard time explaining what I do for a living to my family. And that’s funny 😆

BREAKING NEWS:

Instagram just changed the color of all hashtags and links

(Just social media manager things ya know)

Here’s the simplest social media tip you’ll hear this week.

It’s called social media for a reason, be social.

We get it, you’re a brand, you have a bottom line, but do you really need to force feed your product to your audience?

No.

Be social.

You’re sh*t out of luck.

There’s a MASSIVE different between selling in your content vs. selling through your content.

If you want to use social media and content to sell, you still need to be audience-focused first.

If the product, service, or whatever you’re trying to drive action towards, doesn’t actually benefit the consumer then you’re SOL (sh*t outta luck, I’m also trying to clickbait the crypto bros lol).

One last thing:

Did you know the Loch Ness Monster contributes $55M/yr to the Scottish economy?

It’s all because of Marketing.

I broke down the story here lol 

https://lnkd.in/gXzkNmt5

(Not me selling in my content 😅)

the ocean: filled with trash

aliens: real

AI: taking over

me: here are 5 ways you can scale on social media using silly little memes

The coworker who schedules a “very important meeting” during the middle of the eclipse

If a viral content opportunity knocks, and Aidan’s not home, opportunity waits.

Do you get high on your own supply?

Here’s a simple social media growth hack:

Show your audience that you get high on your own supply.

Stop telling them how great your product or service is,

And start showing them the things you’ve accomplished by using your own product or service.

It’s the tangential type of content like this that can really maximize your impact on socials.

Honestly don’t even start creating content for your brand account

It’s a waste of time…

UNLESS, you’re creating content you enjoy making, built the systems to help you scale that content creation, and have the grit to distribute that content.

If you don’t have any of that figured out,

You starting to create brand content would be like training for a marathon by only doing pushups.

You may see some results, but not the ones you’re looking for.

If you’re ever thinking about skipping a day on socials

Just know, your competitors are posting and getting one step ahead of you.

Start today. A year from now you’ll thank yourself.

I create content viewed 240M times/year, driving 7 figures in revenue, but my parents still think I'm unemployed.

Just. Hit. Post.

This simple mindset will take you further than you can even imagine.

A legitimate brand building cheat code on socials for the next 10 years:

Prioritize honesty and avoid politics.

So few brands are doing this, it’s a massive, yet simple way to differentiate.

Taplio

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What is Aidan talking about?

Who is engaging with Aidan

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Want to drive more opportunities from LinkedIn?

Aidan Brannigan's Linkedin Analytics

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