Aiden White's Linkedin Analytics

A digital communications leader, client partner and product marketer with deep experience of both brand and tech platforms across the UK, Europe and the United States. I'm passionate about driving true business success for advertisers, agencies and partners; translating complex problems into straightforward solutions and propelling transformative approaches to data, media and creative strategies that challenge the status quo in historic industries. I'm obsessed with finding collaborative solutions to unrealised opportunities, empowering and developing team mates and peers and evangelical about fresh perspectives on new and existing technologies to fundamentally revolutionise the world around us. Most recently, I served as Product Marketing Manager for Global Automotive Growth at Meta (formerly Facebook.) I was responsible for driving collaboration with product and engineering teams, developing global strategic positioning for Meta's range of advertising tech solutions, as well as inspiring and enabling cross-functional partners across Sales, Marketing Science, Creative Shop and Planning to reach revenue and growth goals. Prior to relocating to the United States, I was based in London as a Global Solutions Partner, working with Volkswagen Group's C-Suite and agency partners, empowering critical strategic creative, media and data projects at a global level across their five major brands, including VW, Porsche and Audi. Additionally, I drove strategic alignment internally at Meta across global in-market sales teams to grow product adoption and unlock incremental investment opportunities tied to client jobs to be done. As a Client Solutions Manager, I worked with the largest Automotive brands in the UK, driving transformative approaches to planning, media, and creative on the Facebook and Instagram platforms, including redefining technical and investment approaches to co-operative OEM-Retailer marketing. I further scaled this to other markets including France, India and Italy, driving greater collaboration and unlocking incremental platform growth in each.