Flexa® Careers

- Lead the full ideation to market lifecycle
- Responsible for product strategy and roadmap

Product Manager

The Body School

•	Lead the full idea to market life cycle for a virtual movement class subscription service
•	Defined and analysed metrics to determine success of the product
•	Fostered a shared vision across the company by building consensus on priorities
•	Built a go-to-market strategy that maximized success of the product and in line with broader business strategies and roadmap
•	Drove product execution and collaborated with web developers, graphic designers and SEO and social media marketing specialists to develop brand awareness improving acquisition metrics by 15% overall
•	Utilised lean methodologies to iterate product features in 1-2 week sprint cycles and prioritized feature and growth development based on customer discovery and the performance of key metrics
•	Created a bespoke online platform using no/minimal code technology (vimeo OTT) to automate subscription processes and host live and on-demand video content along with educational and community forums which lead to increases in key engagement metrics such as a 20% increase in live class attendance and a 30% increase in video views

Co-Founder and Product Manager

ButtahBody

•	Identified a gap in the fitness market to bridge the gap between yoga classes and physiotherapy for rectifying pain and niggles when moving
•	Launched during lockdown and pivoted to take advantage of the uptake of virtual exercise to test product market fit
•	Conducted market analysis to understand growth potential and created an MVP using existing technologies to test assumptions and iterate the product
•	Resulted in an profitable subscription product with 130% month on month growth

Founder

GB Taekwondo

Physiologist and PhD Student

Strength And Conditioning Coach

The Underground Training Station

Strength and Conditioning Coach

British Gymnastics

Assistant Nutritionist

FoodFlicker

Nutrition Intern

Motiv8 Performance Excellence

Providing performance support for elite athlete and corporate clients. Nutritional advisor for food at events. Ensuring facilities available for Motiv8 staff to adequately perform.

Performance Support

Dublin U21 GAA

Nutritionist for the all Ireland winning Dublin u21 GAA football team. Provided them with interactive nutrition and dietary advice, specific meal plans, food diary analysis, hydration testing etc. to ensure athletes were meeting body composition and performance goals set by management.

Nutritionist

Salk Institute for Biological Studies

Lab assistant internship in a neurogenetic lab.

Lab Assistant

Product Manager @ Flexa Careers

Problem solver at heart. I get out of bed every day to get a little bit better than the day before.

Product and data lead at Flexa. Passionate about solving problems that customers care about while exceeding business goals.

Currently building: a data product to optimise the talent acquisition process, improve equity and inclusion for candidates and democratise the future of work.

PhD in exercise physiology with GB Taekwondo, the English Institute of Sport and LJMU.
MSc in Sports Nutrition LJMU
HDip in Statistics from University College Dublin
BA in Human Genetics Trinity College Dublin

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