Core

Senior Paid Social Manager

Paid Social Manager 

Gym+Coffee

- Develop strategy and manage execution of paid social campaigns across main channels (Facebook, Instagram, Pinterest, Snapchat, TikTok) with a focus on Customer Acquisition
- Develop Customer Acquisition paid media strategies to new markets - UK, Germany, Australia, US 
- Data driven reporting on paid marketing activities including channel performance, interpreting campaigns and creating action plans based on conclusions
- Continuously A/B Test audiences, creatives, copy + feed back to content / creative teams 
- Brief content / creative teams ahead of campaign launches + Paid Social best practices
- Manage communications with external stakeholders + agencies 
- Google performance marketing (Keyword research, extension-building, YouTube, Display, Discovery, Performance Max, Smart Shopping) 
- Testing + developing new paid marketing products / avenues (TikTok Live Shopping, Snapchat AR Lens)

Senior Performance Marketing Executive 

Performance Marketing Executive

Urban Outfitters Europe

Supporting the EU Senior Digital Marketing Manager in managing Paid Social & Display campaigns in Europe

- Launch Meta ads and optimise on a regular basis in-line with monthly KPIs (ROAS, CPM, CPC)
- Running daily/weekly/monthly reports and recording daily channel performance
- Producing ad-hoc channel reports to analyze performance with managers
- Liaising with the agency to ensure the channel achieves monthly targets
- Working closely with the Creative Marketing team to ensure all assets are briefed in and completed ahead of launch date
- Liaising with Digital Marketing agencies to ensure we are sharing learnings across all channels
- Liaising with other departments including Buyers, Planning, Stores and PR to update and maintain campaign calendar
- Researching and proposing additional marketing opportunities to grow brand awareness and acquire new customers
- Supporting launch of Paid Marketing in Irish / Dutch markets and reporting to Leadership; PPC, Affiliates, Display 
- Presenting Monthly Reviews of channel performance to Leadership

Digital Marketing Assistant

Cairenn Foy Childrenswear

Digital Marketing Intern

House of Holland

The Record Art Game Emporium (R.A.G.E.)

Voted one of "The best record shops in Europe" in 2015 by The Guardian

Sales Assistant / E-Commerce Coordinator

Aimee Chan Design

- Designs were available in Marion Cuddy's Design Emporium, Dublin
- Specialised in Performing Arts costumes (Aerial Arts) - designed costumes for Kate Finegan (Miss Burlesque 2015)

Freelance Fashion Designer

JOANNE HYNES BRAND

Styling assistant work featured in Image and Irish Country Magazines

- Researched garments to be featured in editorials 
- Produced mood boards for styling research 
- Co-ordinated the other interns in preparation for photoshoots; pulling items from luxury retailers, preparing the studio space, returning all items in perfect condition back to the retailers 
- Liaised with PR companies

Stylist Assistant

schuh

Summer Temporary position: 

- Customer service 
- Organised displays 
- Restocked shoe displays 
- Greeted customers 
- Tidied shop floor

Sales Assistant

TOPSHOP TOPMAN

Christmas Temporary position

- Restocked floor 
- Greeted customers (Front Cover) 
- Cash handling 
- Organised rails 
- Fitting room supervision 
- Customer service

High-performing Performance Marketer specialising in Paid Social. Five years of experience impacting positive organisational outcomes through a strong work ethic, detail-oriented and communication skills. 

I'm always happy to have a conversation - let's connect!

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