Aishwarya Shetty's Linkedin Analytics

I am a seasoned Sales and Marketing leader with a proven track record in all aspects of eCommerce business management. Go to expert on all eCommerce topics- Commercial, Retail Media, Content, Digital Shelf and Category Management. Having successfully set up eCommerce verticals from the ground up, scaled businesses, and managed product offering, positioning, pricing, performance marketing, merchandising and negotiations, I bring comprehensive expertise to the table. In my latest role as Group Account Head - Ecommerce at L'Oréal, I led transformative scale-up initiatives, resulting in significant market share growth on Amazon. From orchestrating impactful brand positioning strategies to exceeding profitability goals, I've consistently delivered outstanding results. My proficiency spans across managing high-performing teams, stakeholder engagement, and P&L management. In a career spanning almost a decade, I've achieved triple-digit revenue growth and secured prestigious awards for specialized eCommerce campaigns. Founding the E-commerce business vertical for Ariston Group, I led strategic negotiations for investments, demonstrating an entrepreneurial spirit. Key Achievements- - Launched and scaled multi-million dollar brands on Amazon, Walmart, eBay and other eRetailers - Leveraged multi-million dollar trade and media spends to gain leadership on retailer.com - Beat profitability goals for the channel Key Skills: - Revenue and Profitability - E-commerce media planning - Channel management - Merchandising and Content management - Account management - Omni-Channel Strategy - Demand planning - Joint Business Planning - Cross-functional team management - Project Management - Business Development - Product strategy - GTM strategy - Category management - Onsite and offsite media - Digital marketing - Digital Shelf analytics Key Technologies: - Edge by Ascential, - Stackline - Profitero - Amazon Vendor Central - Amazon Pi and Retail Analytics - Amazon and Walmart Ad - Amazon Brand Registry - Amazon Transparency - Nielsen - GFK