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Recognized as a Top 1% Mentor in Design and Rising Star Mentor from 2023.

Design Mentor

B2B web app, data visualization

• Worked as a solo designer for SAP Sustainability ecosystem, collaborating closely with cross-functional teams (AI Engineer, Data Scientists, PM, Software Engineer, Business) with Agile processes.
• Led design from ideation to implementation, including user research, usability testing, information architecture, user flows, wireframing, and prototyping.
• Facilitated workshops, led the product strategy, and pitched for SAP Supply Chain Planning with AI.

Interaction Designer

User Experience Digital Consultant

Helped startups with design strategy, content design, and team growth, driving business-critical projects.

UX Consultant

GoGoX

mobile app, web, B2C, B2B

Led design for the logistics platform (Transport & Delivery) across 340+ cities in 6 countries, collaborating closely with cross-functional teams (PMs, Engineering, Data, Marketing, and Operations) to drive growth.

Senior Product Designer

Dory Network Technology Limited

Early-stage startup, marketplace, award-winning mobile app, eCommerce, B2C, B2B

• Worked closely with founders, designed critical user flows, and won triple awards at the Singapore Good Design Awards 2021. (Sustainable Design, Experience Design, SG Mark)
• Designed end-to-end experience for Onboarding, Gamification, and Search, leading the growth of the user-centric community experience. ( HK#1 in iOS & Android_Social Networking category)

web platform for SMEs, Cross-government initiative

• Utilised data-driven research and A/B testing to launch an enterprise web tool, which increased productivity and autonomy for over 340,000 enterprise customers.
• Created motion design & micro-interactions to enhance user engagement.

Founding Product Designer

Founding Designer
• Built the mobile apps from 0-1 in a fast-paced Agile environment.

Product Designer (User research)

Agencies・eCommerce, Healthcare, Education

Responsive web, mobile, B2C, SaaS

• Developed responsive web with HTML, CSS, JavaScript and established brand guidelines.
• Designed prototypes, conducted user research, interviews, and usability testing in Japan to help a software with 10 million users in expanding into new markets.
• Facilitated workshops with leadership teams to shape strategic initiatives and managed junior designers with end-to-end project leadership.
• Created marketing materials & educational content to enhance engagement and outreach.

Senior UX Designer (Web development) 

Costco Wholesale

• Designed a strategic promotional program that increased product sales and efficiency by 20% for two consecutive years.
• Identified business opportunities through analysis and market research, reducing operating costs by 10%.
• Enhanced customer satisfaction by cutting total lead time.

Buyer

Walt Disney World

• Awarded Cast Member at Magic Kingdom for storytelling and customer engagement, increasing 15% customer satisfaction.
• Selected as the first representative for the Disney International Program; completed International Business training with top honors.
• Achieved 5/5 performance rating in Marketing & Management.

International Business & Operations

A holistic Product Designer who enjoys bringing the team together to connect business goals with user needs. I drive strategic decisions, simplify complexity, and build sustainably.

In a nutshell:
・Built from 0 to 1, early-stage startups, scale-ups, enterprise, mobile apps, web apps, websites, B2C, B2B, SaaS.
・User research, UX/UI design, prototyping, usability testing, stakeholder management, workshop facilitation, information architecture, motion graphics, video editing, front-end coding, cooking & adventures.

🌝 I believe design is the choices we make for the future world we want to live in — and we are inclusive by choice.

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