👋 Hi, I’m Emmanuel Ajayi, a results-driven SEO & Marketing Professional passionate about growth.

I am a results-driven SEO specialist and growth marketer with a proven track record of turning organic search into a primary revenue engine for global brands across travel, e-commerce, SaaS, and digital services.

Since February 2025, I’ve served as the Group SEO Specialist at Wakanow Group, leading SEO strategy across more than 25 international markets, including the USA, UK, Nigeria, Ghana, and South Africa. Through deep on-page, off-page, and technical optimizations, combined with a full website redesign and AI-automated content for routes and destinations, I delivered explosive year-on-year growth in H1 2025 compared to H1 2024:

+162% impressions (18.67M)
+61.8% clicks (300K+)
+79% bookings (32K+)
+29% revenue (₦27.3B total, with nearly $1M directly attributable to SEO)


I also led the successful SEO launch into multiple new markets, building a scalable global search engine system that connects product design, content, and technical excellence.

Before Wakanow, I worked as a Contract SEO Specialist at F22Labs GLOBAL, where I optimized MVP and Shopify service pages, published over 40 high-quality blog articles, and built authoritative backlinks. 

These efforts earned first-page Google rankings for our primary keywords, strengthened niche authority, and produced steady qualified leads for the business.

As Head of SEO and Content Marketing at GroubyNG, I grew organic search from near-zero to over 150K impressions and 2K clicks monthly, converting that traffic into 20–50 predictable organic orders per month and more than ₦3M in SEO-attributed revenue.

Earlier in my career, I served as SEO Manager at Music Video Hype, driving awareness and conversions through intent-aligned content; SEO Head and Growth Hacker at BrainlessAI, where I secured 300+ organic clicks and early topical rankings in the competitive AI video dubbing space; and in several foundational marketing roles at Beezop and other agencies, where I built multi-channel acquisition systems.

My expertise spans global and local SEO, technical optimization, AI-powered content automation, keyword and topical research, and cross-functional growth leadership. I’m deeply data-driven and fluent with tools like SEMrush, Google Analytics, Ahrefs, and Search Console. Across every industry I’ve worked in, my focus remains the same: deliver measurable ROI and turn SEO into an unstoppable revenue channel.

We thought we were doing SEO…

Turns out we were just clicking "Publish."

I’ve audited a number of B2B and SaaS strategies this year. 

I keep seeing the same "SEO tactics":

Hire an "SEO Strategist" who is actually just a glorified uploader.

Hire a "Head of SEO" whose only KPI is keyword density.

Publish 4 blogs a week.

Pray.

The algorithm is not impressed. 

And Google is not your copy editor.

If your strategy starts and ends with a CMS "Publish" button, 

You aren't doing SEO. 

You’re running a content factory and hoping for a miracle.

True SEO is a revenue engine, not a word-count game. 

Here are the 5 levers (out of 12) that actually move the needle in 2026:

Intent Mapping: Stop matching keywords to pages. 

Match keywords to the buyer’s stage in the pipeline.

The "Why" Audit: Don’t just look at what competitors rank for. 

Reverse-engineer why Google trusts them more than you.

Authority Refresh: Updating a high-traction page from 2024 often yields 5x 
more ROI than writing a new post from scratch.

Technical Silence: Fixing a "silent" crawl error can do more for your rankings than 10 new backlinks.

Pipeline Alignment: If your SEO isn't talking to your Sales team, 

You’re just buying expensive traffic that won't convert.

Content is just one lever. 

If you aren't pulling the other 11, 

You’re leaving your revenue to chance.

Is your SEO team "Strategizing" 

or just "Publishing"? 

Let’s get honest in the comments.

Ajayi Emmanuel

👋 Hi, I’m Emmanuel Ajayi, a results-driven SEO & Marketing Professional passionate about growth.


With over 5 years of experience, I’ve worn many hats—driving growth through social media, paid advertising, lead generation, email marketing, content marketing, and SEO.


👷Social Media Growth:
I’ve built brand followings from the ground up to over 7,000 engaged followers, increasing brand awareness and engagement by 200% through content strategies and targeted ads on platforms like Facebook, Instagram, and LinkedIn.

💥Paid Advertising Success:
I’ve managed campaigns on Facebook, Instagram, YouTube, and Google, generating 1,000+ leads, boosting sales by 55%, and significantly increasing brand awareness.

👜 Content Marketing & SEO:
I’ve developed content and SEO strategies that led to first-page rankings on Google, 120,000+ impressions, 2,000+ clicks, and increased monthly sales from under 10 to over 50 orders.

📝 Email Marketing:
Through well-crafted email campaigns, I’ve improved key metrics by 20%.

📍Currently, I lead SEO & growth for multiple brands, focusing on user acquisition and content marketing, while adapting other marketing channels as needed.  

😅 It’s been an exciting journey helping 12+ brands grow, and I’m eager to achieve even more for yours.

I execute SEO Strategies that GROW your Startup Revenue in 3 months or less | Result-Led SEO & Content Marketing Professional for B2B & SaaS Companies

100 articles later, 

We still couldn't explain our own value.

In the B2B SaaS world, 

there is a dangerous myth: 

"If we just publish enough long-form content, 

Google will eventually crown us the authority."

That isn't a strategy. 

It’s a fast-track to seeing your SEO budget go down the drain.

In 2026, the "Content Factory" is dead. 

The "Revenue Engine" has taken its place.

If you want your SEO to actually drive pipeline, 

You need to stop counting articles 

and start mapping the Buyer’s Search Journey:

The Seed: What are the 3 words they type when they first realize they have a problem? 

(Hint: It’s rarely your product name).

The "Money Pages": Are you optimizing your product pages for "Buy" intent, or just "Read" intent?

The AI Conversation: Is your content structured to be the "source of truth" for Search Generative Experiences?

The Internal Bridge: Does your blog actually lead to a demo, or is it a dead end?

With that, here’s what to do next

Identify: Use real user data, not just keyword tools. 

Optimize: Build "Money Pages" first, then support them with content. 

Scale: Only after you see real user interaction.

You have only two choices: 

A) Run a generic content factory and hope for a miracle. 

B) Build a strategic system that treats search as a sales channel.

Which one is your team currently doing?

I went through a pile of SEO news last week.

Most of it was noise.

Here are the few updates that actually matter.

SEO NEWS FROM JANUARY 12TH TO 18TH 2026

We built a content plan to acquire users

Then we realized they were never going to buy.

A friend and I saw a massive gap in the transportation sector. 

The government was rolling out a new innovation.

We thought: 

Build the blog. → Win the "informational" keywords. → Profit

We did win. 

We owned a few rankings. 

But definitely our account stayed at zero.

We were ready for the market. 

But the market wasn't ready for a solution.

Teams are so obsessed with "Search Volume" that they forget to check for "Buying Intent."

If you build your strategy only on keyword difficulty, 

You aren't building a business. 

You’re building a library.

Before you look at Ahrefs or Semrush, 

Look at the Buyer’s Psychology:

The Pain: What keeps them up at 2 AM? (Not a keyword)

The Desire: What does their life look like after your tool?

The Gap: Why haven't they solved it yet?

Beyond the clicks and the impressions, 

There are actual humans on the other side of the screen. 

Build something that changes their lives, 

Not just something that ranks.

Have you ever built something "perfectly" that no one wanted to buy? 

Let’s talk about it below.

taplio

Ajayi Emmanuel's Linkedin Analytics

Ajayi Emmanuel

Performance ScoreAjayi Emmanuel's LinkedIn Performance

Ajayi Emmanuel's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Ajayi Emmanuel's Linkedin Analytics

Ajayi Emmanuel

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ajayi Emmanuel's LinkedIn Performance

Ajayi Emmanuel's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Ajayi Emmanuel's Linkedin Analytics

Performance ScoreAjayi Emmanuel's LinkedIn Performance

Ajayi Emmanuel's Best Posts (last 30 days)