Union for Reform Judaism

Social Media Strategist

@ajfeuerman Communications

Veteran entertainment public relations/social media executive with an extensive network of industry and press contacts. Clients include agencies, studios, content distributors, podcasts and others including Valhalla Entertainment, Entertainment Studios, Freestyle Digital Media, Good Deed Entertainment, Vertical Entertainment, Tenacious D, Allied Global Marketing, That's Awesome! Podcast, Midnight Oil Agency, Rogers & Cowan PMK, Big Noise PR, Native Tongue Communications, Vanquish Media Group and more.

Capabilities: http://ajfeuerman.com/ajfeuerman-communications

CEO/Publicist and Social Media Strategist

UCLA Extension

Educator/Lecturer (in-person) for UCLA Extension's Marketing and Communications Program.

Spring 2023 course: Social Media Marketing; understanding and navigating social media for business -- beyond posting and liking to examine how to leverage social media as a powerful marketing tool.

Adjunct Instructor, Social Media and Public Relations

Valhalla Entertainment

Vice President, Publicity & Marketing

QYOU MEDIA

QYOU specializes in driving awareness, excitement and engagement for brands across social platforms at scale with cultural impact. Through a proprietary methodology and our in-house creative studio, QYOU marries the best of marketing know-how and storytelling to provide best-in-class campaigns for a diverse clientele that includes major film studios, game publishers and other leading brands.

Vice President Communications

PMK•BNC

Contract consultant with Rogers & Cowan PMK during Academy Awards campaign.

Public Relations Consultant (Entertainment) 

Gravitas Ventures

- Set strategic long lead press agenda for Gravitas' 30+ theatrical release annually
- Serve as lead publicist on Gravitas' vast inventory of theatrical and day + date titles
- Manage outside PR and social media firms for individual theatrical and VOD titles as needed
- Oversee weekly producer team calls on Gravitas theatrical releases
- Oversee Gravitas media relations for the company and its senior executives
- Maintain counterpart relationships at cable and internet on demand carriers to effectively promote Gravitas titles 
- Working with VP of Sales & Marketing, contribute to team wide customer email address collection initiative (CRM)
- Red carpet event management for Gravitas premieres
- Day to day management of several social media channels for both the company and film properties
- Develop influencer relations initiatives to boost the company and films’ profiles
- Create EPKs as well as press releases and editorial pitch angles 
- Provide PR and social media analysis to support acquisition efforts
- Oversee PR department and film PR budgets
- Oversee all awards season components; eligibility, submissions, attendance

Director of Public Relations & Social Media

451 Marketing

- Oversaw public relations accounts for the Los Angeles office including proposals, campaign strategy, timeline, execution and maintenance
- Worked with digital marketing teams to oversee and integrate social media opportunities 
- Developed influencer relations programs for accounts 
- Developed and maintained successful relationships with key media members 
- Drafted by-lined articles when appropriate and secured contributed content placements
- Created press kit documents as well as news releases and pitch letters 
- Oversaw press tour schedules, satellite media tours, meetings at trade shows and speaking opportunities
- Oversight of account budgets and reporting
- Developed and managed office intern program and assisted in managing/mentoring Sr. Account Executives,  Account Executives, Account Coordinators

Account Director

AEG Live

- Served as chief online advocate for national/regional concert tours, festival and local shows
- Implemented social media strategy including writing social copy/editorial, national and locally targeted outreach/advertising, national and local area promotions
- Blogger relations; created blogger outreach programs by genre and built ambassador networks to spread the word about tours and events
- Engaged in online conversations and answered questions where appropriate
- Worked with a team of interns to build an effective digital street team
- Managed external agencies for digital PR brainstorms and campaign execution 
- Established benchmarks for measuring the impact of digital PR and social media programs
- Analyzed, reviewed and reported on the effectiveness of campaigns

Tour campaigns included:
- Bon Jovi, Because We Can
- Bruno Mars, Moonshine Jungle
- Katy Perry, Prismatic World Tour
- Kenny Chesney, No Shoes Nation
- Rolling Stones, 50 and Counting
- Kanye West, Yeezus
- Enrique Iglesias and Pitbull

Manager, Digital PR & Social Communities

Think Jam

- Developed publicity and social media strategies for theatrical and home entertainment (TV/Film) releases
- Established/maintained agency and clients’ blogger outreach programs including "Fox Home Ent. Insiders"
- Pitched and secured interviews/coverage to garner exposure in key online outlets
- Managed PR related materials such as trailers and clip/EPK creations and duplication, press releases, key art and DVD orders for e-mail blasts and exclusives 
- Managed content on all online channels including Twitter, Facebook, Tumblr and official sites
- Supervised execution of online-related publicity events, press/blogger days, set visits, special screenings and events
- Researched and reported on key social media/blogging trends and events

Projects Included:
- Glee
- White Collar
- Burn Notice
- Homeland
- Diary of a Wimpy Kid
- Margaret

Online Publicist

Public relations and social media marketing veteran with experience representing clients across the entertainment, lifestyle, and technology industries -- among others -- with "360" campaigns. More: ajfeuerman.com, on Twitter and Instagram: @ajfeuerman.

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