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Results-driven marketing professional with a unique blend of e-commerce operations and marketing operations expertise, seamlessly transitioning between execution and strategy to drive measurable business growth. My background bridges the gap between tactical execution and strategic goals, ensuring data-driven decision-making for improved efficiency and ROI. Key Achievements & Expertise ✅ Career Growth & Adaptability: Started in e-commerce operations, optimizing processes before transitioning into marketing operations. Designed and implemented systems and workflows to enhance productivity, campaign performance, and business outcomes. ✅ HubSpot Expertise: Successfully implemented HubSpot Marketing Hub & Sales Hub for two B2B SaaS companies and one real estate firm. Developed automated workflows, streamlined lead nurturing, and optimized CRM utilization to drive revenue growth. ✅ Marketing Automation & Optimization: Designed lead nurturing workflows, segmentation strategies, and automation to improve engagement, retention, and pipeline acceleration. Ensured campaigns are highly personalized and data-driven for maximum impact. ✅ Leadership & Strategic Impact: Led the marketing team at a real estate company, aligning strategies with broader business goals, creating scalable processes, and achieving measurable business growth through process improvements. ✅ Data-Driven Insights & Reporting: Provided C-suite and leadership reports with actionable insights for data-driven decision-making. Optimized sales and marketing processes to maximize platform utilization, leading to improved efficiency and ROI. ✅ Collaboration & Cross-Functional Execution: Partnered with sales, marketing, and operations teams to design systems that enhance campaign efficiency, CRM utilization, and cross-functional alignment. Core Skills ✔ HubSpot Marketing Hub & Sales Hub ✔ Salesforce CRM | ZoomInfo ✔ Marketing Automation & Process Optimization ✔ Inbound Marketing & Lead Generation ✔ Digital Marketing (SEO, SEM, Social Media) ✔ Email Marketing & Contact Management ✔ ABM Outreach Campaigns & Lead Scoring ✔ Process Mapping & Documentation ✔ Reports, Dashboards & Data Insights ✔ E-commerce Operations & Optimization My ability to adapt, learn, and leverage technology has allowed me to develop scalable systems that drive efficiency and measurable business impact. If you’re looking for an expert in marketing operations, automation, and CRM optimization, let’s connect to explore how I can contribute to your success.
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