Gelato

- Identify areas where users are experiencing difficulties or areas that could be improved
- Collaborate with product owners, analysts, and stakeholders to meet business requirements
- Create design prototypes based on research and feedback from customers
- Work with Product and Engineering teams to improve existing products or develop new ones
- Ensure that designs can be effectively implemented by working closely with the engineering team
- Present design concepts to cross-functional teams for feedback and approval
- Ensure that all designs adhere to industry standards for usability and accessibility.

Senior User Experience Designer

Dell Technologies

Senior Product Designer

- Directed and verified concept decisions through User Testing methodology and existing data
- Worked closely with User Experience designers, Product Managers, the Engineering team, and Leadership to ensure project success
- Conducted design audits to ensure adherence to Design System
- Collaborated with Test Automation Engineers to ensure accessibility standards were met
- Passionate about User Experience and ability to work collaboratively with stakeholders for successful project delivery

Highlights
- I was responsible for overseeing the UX design of a team that created a content automation solution resulting in a noteworthy 90% decrease in our go-to-market time.
- I had the privilege of being a member of the Accessibility validation tool team.
- Mentoring junior designers

Product Designer

PixiNest Pvt Ltd

- Successfully utilized design thinking to improve website performance by 3X
- Conducted extensive research and development to create technical prototypes with cutting-edge features and technologies
- Focused on designing and optimizing reusable language systems and modules for scalability and design requirements
- Prioritized efforts resulted in a top-notch user experience that exceeded expectations

Lead UX Designer/ Visual Designer

Zydus Group

- Create human-centred design, planning and conducting user research, usability studies, A/B testing, and rapid prototyping, and can address usability and accessibility concerns.
-  Visual Designing to bring a good understanding of visual hierarchy, grid systems, and typography
- Create wireframes and prototypes at various levels of fidelity
- Deliver meaningful campaign designs for relevant teams across the organisation
- Provide expert creative direction, concept development, and production oversight

Lead Visualizer

CIGNEX Datamatics

- Develop clear and compelling user interfaces to achieve product and business goals.-	Shape the visual identity for CIGNEX Datamatic’s core tools and pages whilst ensuring the consistency and quality of the brand’s look & feel.
- Maximized system performance, enhancing the end-user experience by applying iterative back-end development updates.
- Conducted unit testing to deliver optimal browser functionality.

Sr. Consultant (UX/UI designer for marketing team)

Various Companies

- Provide creative vision and art direction for artwork development for clients globally.
- Develop corporate brands while adhering to individual company guidelines.

Senior Graphic Designer

Seasoned Senior User Experience Designer with a talent for crafting impactful web and mobile experiences. Skilled in harmonizing creativity with functionality, adhering to design thinking, user-centric methods, and ensuring accessibility. Proven ability in collaborating with multidisciplinary teams to deliver solutions tailored to both B2B and B2C models, enhancing user engagement and operational efficiency.

Highlights:
• Revolutionized the Apparel Management Tool, reducing partner onboarding time by 78%, and significantly streamlining operational efficiency.
• At Dell, innovatively designed and implemented a sophisticated content management system, achieving a 90% reduction in publishing time.
• Mentored junior designers and shared expertise to foster a culture of continuous learning and improvement.

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